Comparing Ohio Art (OTCMKTS:OART) and Mastercraft Boat (NASDAQ:MCFT)

Ohio Art (OTCMKTS:OART) and Mastercraft Boat (NASDAQ:MCFT) are both small-cap consumer discretionary companies, but which is the superior investment? We will compare the two businesses based on the strength of their risk, earnings, profitability, dividends, analyst recommendations, valuation and institutional ownership.

Profitability

This table compares Ohio Art and Mastercraft Boat’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Ohio Art	N/A	N/A	N/A
Mastercraft Boat	3.72%	10.56%	7.47%

Analyst Recommendations

This is a summary of recent ratings and price targets for Ohio Art and Mastercraft Boat, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Ohio Art	0	0	0	0	0.00
Mastercraft Boat	0	6	1	0	2.14

Mastercraft Boat has a consensus price target of $25.40, indicating a potential upside of 0.63%. Given Mastercraft Boat’s stronger consensus rating and higher possible upside, analysts clearly believe Mastercraft Boat is more favorable than Ohio Art.

Earnings and Valuation

This table compares Ohio Art and Mastercraft Boat”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Ohio Art	N/A	N/A	N/A	N/A	N/A
Mastercraft Boat	$298.48 million	1.38	$7.04 million	$0.68	37.12

Mastercraft Boat has higher revenue and earnings than Ohio Art.

Volatility and Risk

Ohio Art has a beta of 0.09, indicating that its stock price is 91% less volatile than the S&P 500. Comparatively, Mastercraft Boat has a beta of 1.06, indicating that its stock price is 6% more volatile than the S&P 500.

Institutional & Insider Ownership

97.6% of Mastercraft Boat shares are owned by institutional investors. 44.6% of Ohio Art shares are owned by insiders. Comparatively, 2.5% of Mastercraft Boat shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Summary

Mastercraft Boat beats Ohio Art on 9 of the 10 factors compared between the two stocks.

About Ohio Art

The Ohio Art Company, Inc. offers lithography services for metal packaging and products. It provides custom metal signs, metal prints, custom tins, and metal packaging services. The company was founded in 1908 and is headquartered in Bryan, Ohio.

About Mastercraft Boat

MasterCraft Boat Holdings, Inc., through its subsidiaries, designs, manufactures, and markets recreational powerboats. It operates through MasterCraft, Crest, and Aviara segments. The MasterCraft segment produces premium recreational performance sport boats primarily used for water skiing, wakeboarding, wake surfing, and general recreational boating. Crest segment provides pontoon boats for use in general recreational boating. The Aviara segment produces luxury day boats for use in general recreational boating. The company also offers ski/wake, outboard, and sterndrive boats, as well as various accessories, including trailers and aftermarket parts. It sells its boats under the MasterCraft, Crest, and Aviara brands through a network of independent dealers in North America and internationally. The company was formerly known as MCBC Holdings, Inc. and changed its name to MasterCraft Boat Holdings, Inc. in November 2018. MasterCraft Boat Holdings, Inc. was incorporated in 2000 and is headquartered in Vonore, Tennessee.