Head to Head Review: Digital Ally (KUST) and Its Rivals

Digital Ally (NASDAQ:KUST) is one of 378 publicly-traded companies in the “Electronic Equipment, Instruments & Components” industry, but how does it weigh in compared to its rivals? We will compare Digital Ally to related companies based on the strength of its analyst recommendations, institutional ownership, risk, dividends, earnings, valuation and profitability.

Institutional and Insider Ownership

4.2% of Digital Ally shares are owned by institutional investors. Comparatively, 43.8% of shares of all “Electronic Equipment, Instruments & Components” companies are owned by institutional investors. 0.0% of Digital Ally shares are owned by insiders. Comparatively, 16.4% of shares of all “Electronic Equipment, Instruments & Components” companies are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Profitability

This table compares Digital Ally and its rivals’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Digital Ally	-114.55%	-234.59%	-52.36%
Digital Ally Competitors	-184.66%	-148.91%	-6.81%

Volatility & Risk

Digital Ally has a beta of 1.32, meaning that its stock price is 32% more volatile than the S&P 500. Comparatively, Digital Ally’s rivals have a beta of -0.22, meaning that their average stock price is 122% less volatile than the S&P 500.

Valuation & Earnings

This table compares Digital Ally and its rivals gross revenue, earnings per share and valuation.

	Gross Revenue	Net Income	Price/Earnings Ratio
Digital Ally	$16.51 million	-$6.67 million	-0.02
Digital Ally Competitors	$4.05 billion	$190.63 million	-6.07

Digital Ally’s rivals have higher revenue and earnings than Digital Ally. Digital Ally is trading at a higher price-to-earnings ratio than its rivals, indicating that it is currently more expensive than other companies in its industry.

Analyst Ratings

This is a breakdown of recent ratings for Digital Ally and its rivals, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Digital Ally	1	0	0	0	1.00
Digital Ally Competitors	1964	7455	10172	615	2.47

As a group, “Electronic Equipment, Instruments & Components” companies have a potential upside of 13.39%. Given Digital Ally’s rivals stronger consensus rating and higher possible upside, analysts plainly believe Digital Ally has less favorable growth aspects than its rivals.

Summary

Digital Ally rivals beat Digital Ally on 10 of the 13 factors compared.

Digital Ally Company Profile

Digital Ally, Inc. produces and sells digital video imaging, storage, and disinfectant and related safety products for use in law enforcement, security, and commercial applications in the United States and internationally. It operates through Video Solutions, Revenue Cycle Management, and Ticketing segments. The company offers in-car digital video mirror systems for law enforcement; in-car digital video event recorder systems for commercial fleets; a suite of data management web-based tools to assist fleet managers in the organization, archival, and management of videos and telematics information; miniature body-worn digital video systems for law enforcement and private security; and VuLink, an in-car device that enables an in-car digital audio/video system and a body worn digital audio/video camera system to automatically and simultaneously start recording. It also provides VuVault and EVO Web, a cloud-based evidence management system; FleetVU Manager, a web-based software for commercial fleet tracking and monitoring; ThermoVu, a non-contact temperature-screening instrument that measures temperature through the wrist and controls entry to facilities when temperature measurements exceed pre-determined parameters; and Shield disinfectants and cleansers, as well as other personal protective equipment and supplies, such as masks, gloves, sanitizer wipes, and electrostatic sprayer to health care workers and other consumers. In addition, the company offers working capital and back-office services, including insurance and benefit verification, medical treatment documentation and coding, and collections to healthcare organizations; and operates TicketSmarter.com, an online ticketing marketplace for ticket sales, partnerships, and ticket resale services for live events, including concerts, sporting events, theatres, and performing arts. Digital Ally, Inc. was founded in 2004 and is headquartered in Lenexa, Kansas.