HBK Sorce Advisory LLC Makes New $1.30 Million Investment in Salesforce Inc. $CRM

HBK Sorce Advisory LLC acquired a new stake in Salesforce Inc. (NYSE:CRM) during the 2nd quarter, according to the company in its most recent 13F filing with the Securities & Exchange Commission. The institutional investor acquired 6,722 shares of the CRM provider’s stock, valued at approximately $1,297,000.

Other hedge funds also recently made changes to their positions in the company. Fred Alger Management LLC increased its holdings in shares of Salesforce by 0.3% during the 3rd quarter. Fred Alger Management LLC now owns 14,943 shares of the CRM provider’s stock worth $3,548,000 after acquiring an additional 45 shares during the last quarter. Richards Merrill & Peterson Inc. lifted its holdings in Salesforce by 1.1% during the 4th quarter. Richards Merrill & Peterson Inc. now owns 4,239 shares of the CRM provider’s stock valued at $1,123,000 after purchasing an additional 46 shares during the last quarter. Mowery & Schoenfeld Wealth Management LLC lifted its holdings in Salesforce by 6.9% during the 4th quarter. Mowery & Schoenfeld Wealth Management LLC now owns 745 shares of the CRM provider’s stock valued at $197,000 after purchasing an additional 48 shares during the last quarter. Synergy Financial Group LTD boosted its position in Salesforce by 2.4% during the third quarter. Synergy Financial Group LTD now owns 2,035 shares of the CRM provider’s stock worth $482,000 after purchasing an additional 48 shares during the period. Finally, Arbor Capital Management Inc. ADV increased its holdings in shares of Salesforce by 1.6% in the fourth quarter. Arbor Capital Management Inc. ADV now owns 3,321 shares of the CRM provider’s stock valued at $884,000 after purchasing an additional 51 shares during the last quarter. 80.43% of the stock is owned by institutional investors and hedge funds.

Salesforce Stock Down 0.2%

CRM opened at $195.86 on Monday. The stock has a fifty day moving average of $171.41 and a 200-day moving average of $181.95. The company has a market capitalization of $160.41 billion, a P/E ratio of 22.67, a P/E/G ratio of 1.06 and a beta of 1.16. Salesforce Inc. has a fifty-two week low of $146.32 and a fifty-two week high of $269.11. The company has a debt-to-equity ratio of 1.15, a quick ratio of 0.79 and a current ratio of 0.79.

Salesforce (NYSE:CRM) last released its quarterly earnings results on Wednesday, May 27th. The CRM provider reported $3.88 EPS for the quarter, beating the consensus estimate of $3.13 by $0.75. Salesforce had a net margin of 18.73% and a return on equity of 18.72%. The business had revenue of $11.13 billion for the quarter, compared to the consensus estimate of $11.05 billion. During the same period in the prior year, the company posted $2.58 earnings per share. Salesforce’s revenue was up 13.3% compared to the same quarter last year. Salesforce has set its FY 2027 guidance at 14.060-14.120 EPS and its Q2 2027 guidance at 3.250-3.270 EPS. On average, equities analysts expect that Salesforce Inc. will post 10.27 EPS for the current year.

Salesforce Dividend Announcement

The firm also recently announced a quarterly dividend, which was paid on Thursday, July 2nd. Shareholders of record on Thursday, June 11th were given a dividend of $0.44 per share. This represents a $1.76 dividend on an annualized basis and a dividend yield of 0.9%. The ex-dividend date was Thursday, June 11th. Salesforce’s dividend payout ratio is presently 20.37%.

Wall Street Analyst Weigh In

Several brokerages have recently weighed in on CRM. Wells Fargo & Company increased their price objective on shares of Salesforce from $200.00 to $205.00 and gave the company an “equal weight” rating in a research report on Wednesday, August 12th. Truist Financial downgraded shares of Salesforce from a “strong-buy” rating to a “hold” rating in a report on Wednesday, July 1st. Susquehanna started coverage on shares of Salesforce in a research note on Wednesday, July 1st. They issued a “neutral” rating on the stock. HC Wainwright cut shares of Salesforce to a “negative” rating in a report on Thursday, June 18th. Finally, HSBC raised their price objective on shares of Salesforce from $350.00 to $356.00 and gave the stock a “buy” rating in a research report on Friday, May 29th. Two analysts have rated the stock with a Strong Buy rating, twenty-five have given a Buy rating, seventeen have issued a Hold rating and three have assigned a Sell rating to the company. According to MarketBeat.com, Salesforce has an average rating of “Moderate Buy” and a consensus price target of $249.05.

Salesforce News Roundup

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: JPMorgan resumed coverage with an Overweight rating and a $250 price target, citing potential acceleration in Salesforce’s core business during the second half of the year. The target implies more than 24% upside from recent levels. JPMorgan bullish Salesforce coverage
• Positive Sentiment: Monness Crespi & Hardt raised its Salesforce price target to $222 from $200 and maintained a Buy rating. UBS and Wells Fargo also reportedly forecast strong appreciation, reinforcing improving sell-side sentiment. Monness Crespi Salesforce price target
• Positive Sentiment: Salesforce’s Agentforce platform is gaining traction, giving the company a way to use its large CRM customer base to compete with Microsoft and Oracle in enterprise “agentic” AI. Salesforce agentic AI analysis
• Positive Sentiment: A Seeking Alpha analysis argues that Salesforce’s $27.1 billion share-repurchase program, equivalent to an estimated 23% net buyback yield, could support earnings-per-share growth. The stock also appears inexpensive at roughly 14 times forward earnings, although buybacks have increased debt. Salesforce buyback analysis
• Neutral Sentiment: Salesforce has recently posted strong momentum, with reports noting three consecutive weeks of gains and substantial one-month appreciation. That run may be encouraging investors, but it also raises the possibility of profit-taking.
• Negative Sentiment: Parnassus Investments indicated that Salesforce has lost favor as AI opportunities shift toward competing or substitute technologies. Other commentary likewise warns that alternative software and AI-native tools threaten Salesforce’s traditional CRM franchise. Salesforce AI competition concerns

Salesforce Company Profile

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.