Insider Selling: Zebra Technologies (NASDAQ:ZBRA) Insider Sells $1,313,200.00 in Stock

Zebra Technologies Corporation (NASDAQ:ZBRA) insider Michael Cho sold 3,500 shares of the company’s stock in a transaction dated Friday, August 7th. The stock was sold at an average price of $375.20, for a total transaction of $1,313,200.00. Following the completion of the sale, the insider directly owned 5,170 shares of the company’s stock, valued at $1,939,784. The trade was a 40.37% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which can be accessed through this link.

Zebra Technologies Trading Up 0.3%

NASDAQ:ZBRA opened at $379.63 on Friday. Zebra Technologies Corporation has a 52 week low of $199.05 and a 52 week high of $386.23. The firm has a 50-day moving average price of $275.32 and a two-hundred day moving average price of $247.18. The company has a debt-to-equity ratio of 0.14, a quick ratio of 0.33 and a current ratio of 0.52. The firm has a market cap of $18.08 billion, a price-to-earnings ratio of 34.73 and a beta of 1.59.

Zebra Technologies (NASDAQ:ZBRA) last announced its earnings results on Tuesday, August 4th. The industrial products company reported $6.35 earnings per share for the quarter, topping analysts’ consensus estimates of $4.36 by $1.99. The firm had revenue of $1.56 billion for the quarter, compared to the consensus estimate of $1.50 billion. Zebra Technologies had a return on equity of 22.29% and a net margin of 9.22%.The company’s revenue was up 20.4% compared to the same quarter last year. During the same quarter in the previous year, the business earned $3.61 EPS. Zebra Technologies has set its Q3 2026 guidance at 4.700-4.900 EPS and its FY 2026 guidance at 20.750-21.250 EPS. On average, equities analysts expect that Zebra Technologies Corporation will post 17.22 earnings per share for the current fiscal year.

Analysts Set New Price Targets

A number of research analysts have issued reports on ZBRA shares. BNP Paribas Exane restated an “outperform” rating and issued a $455.00 price objective (up from $370.00) on shares of Zebra Technologies in a research note on Wednesday, August 5th. Weiss Ratings upgraded Zebra Technologies from a “hold (c-)” rating to a “hold (c)” rating in a research note on Friday, July 17th. Wolfe Research reissued an “outperform” rating and issued a $317.00 price target on shares of Zebra Technologies in a report on Thursday, July 9th. KeyCorp increased their price target on shares of Zebra Technologies from $305.00 to $430.00 and gave the company an “overweight” rating in a research report on Wednesday, August 5th. Finally, Wall Street Zen upgraded shares of Zebra Technologies from a “hold” rating to a “buy” rating in a report on Sunday, June 28th. One analyst has rated the stock with a Strong Buy rating, nine have issued a Buy rating and three have assigned a Hold rating to the stock. Based on data from MarketBeat, the stock presently has an average rating of “Moderate Buy” and an average target price of $381.00.

Institutional Inflows and Outflows

A number of institutional investors have recently made changes to their positions in the company. Brown Advisory Inc. grew its stake in shares of Zebra Technologies by 2.1% during the 2nd quarter. Brown Advisory Inc. now owns 1,787 shares of the industrial products company’s stock worth $551,000 after acquiring an additional 36 shares during the period. Fulton Bank N.A. raised its stake in Zebra Technologies by 2.3% in the 2nd quarter. Fulton Bank N.A. now owns 1,720 shares of the industrial products company’s stock valued at $453,000 after acquiring an additional 38 shares during the period. Empowered Funds LLC lifted its holdings in Zebra Technologies by 1.7% during the fourth quarter. Empowered Funds LLC now owns 2,385 shares of the industrial products company’s stock valued at $579,000 after purchasing an additional 40 shares during the last quarter. New York Life Investment Management LLC lifted its holdings in Zebra Technologies by 0.6% during the fourth quarter. New York Life Investment Management LLC now owns 6,972 shares of the industrial products company’s stock valued at $1,693,000 after purchasing an additional 42 shares during the last quarter. Finally, Gulf International Bank UK Ltd boosted its position in Zebra Technologies by 1.5% during the fourth quarter. Gulf International Bank UK Ltd now owns 2,789 shares of the industrial products company’s stock worth $677,000 after purchasing an additional 42 shares during the period. Hedge funds and other institutional investors own 91.03% of the company’s stock.

Zebra Technologies Company Profile

Zebra Technologies Corporation is a global technology company specializing in marking, tracking and computer printing solutions. The company produces a wide range of hardware and software products designed to enable real-time visibility of assets, inventory and personnel across diverse industries. Its offerings help businesses automate data capture and streamline operations in environments such as retail, healthcare, manufacturing, transportation and logistics.

The company’s product portfolio includes barcode and RFID printers, mobile computing devices, barcode scanners, RFID readers and related supplies such as labels and tags.