Amazon.com, Inc. $AMZN is Union Heritage Capital LLC’s 6th Largest Position

Union Heritage Capital LLC cut its stake in Amazon.com, Inc. (NASDAQ:AMZN) by 12.0% in the first quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission. The firm owned 41,314 shares of the e-commerce giant’s stock after selling 5,650 shares during the quarter. Amazon.com makes up approximately 3.2% of Union Heritage Capital LLC’s investment portfolio, making the stock its 6th largest position. Union Heritage Capital LLC’s holdings in Amazon.com were worth $8,604,000 at the end of the most recent reporting period.

Other hedge funds have also bought and sold shares of the company. FinArc Investments Inc. acquired a new stake in shares of Amazon.com during the 1st quarter worth approximately $1,294,000. TrueWealth Financial Partners acquired a new position in shares of Amazon.com in the 1st quarter valued at $5,253,000. Pathway Wealth Management LLC boosted its holdings in Amazon.com by 4.2% during the first quarter. Pathway Wealth Management LLC now owns 24,775 shares of the e-commerce giant’s stock worth $5,160,000 after buying an additional 1,000 shares in the last quarter. Norris Financial Group LLC purchased a new stake in Amazon.com during the first quarter worth $3,560,000. Finally, Front Row Advisors LLC grew its position in Amazon.com by 0.3% during the first quarter. Front Row Advisors LLC now owns 15,134 shares of the e-commerce giant’s stock valued at $3,152,000 after buying an additional 45 shares during the period. Hedge funds and other institutional investors own 72.20% of the company’s stock.

Key Amazon.com News

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS remains the primary bullish catalyst. Amazon reportedly raised its 2026 capital-expenditure forecast to approximately $220 billion from $200 billion as cloud demand accelerates; AWS revenue grew 36.7% year over year to $42.2 billion, while its backlog reached $496 billion. Much of Amazon’s 2027 cloud capacity is already committed, improving visibility into future growth. Amazon Stock Eyes AWS Growth as Spending Plan Expands
• Positive Sentiment: Two OpenAI cybersecurity models, Daybreak Red and Daybreak Blue, launched on Amazon Bedrock, with AWS security teams already using them to identify vulnerabilities. The announcement reinforces the investment case for Bedrock and AWS as enterprise AI adoption expands. Amazon Is Powering OpenAI’s Cyber Models
• Neutral Sentiment: Amazon expanded its delivery Locker network to more than 750 locations across over 500 U.S. college campuses. The initiative could support convenience and customer engagement, although its near-term financial effect is likely limited. Amazon Expands Locker Pickup to U.S. Colleges
• Negative Sentiment: Investors are increasingly focused on whether the $220 billion AI spending program will generate adequate returns. The sharp increase from $132 billion in 2025 raises depreciation, financing, and execution risks, particularly if AI demand or monetization slows. Amazon Raises 2026 AI Spending
• Negative Sentiment: Twitch confirmed that Amazon will use livestream content to train AI models by default unless creators opt out. The policy has triggered backlash from streamers and could create reputational, creator-retention, and regulatory risks. Amazon Will Train on Twitch Content by Default
• Negative Sentiment: New York City lawmakers are backing legislation that would require large delivery operators to directly employ couriers rather than rely on subcontractors. Amazon warns the proposal could put more than 5,000 jobs at risk and increase delivery costs. Mamdani Takes on Amazon Over Delivery Workers
• Negative Sentiment: Broader market pressure also weighed on AMZN as investors rotated away from high-valued technology shares and awaited inflation data. Recent insider and founder selling, including Jeff Bezos’ large planned sale, may add sentiment pressure, although the transactions were reportedly made under prearranged trading plans.

Amazon.com Price Performance

NASDAQ:AMZN opened at $267.28 on Thursday. Amazon.com, Inc. has a 12 month low of $196.00 and a 12 month high of $287.20. The stock has a 50 day moving average of $247.35 and a two-hundred day moving average of $238.30. The company has a current ratio of 1.03, a quick ratio of 0.87 and a debt-to-equity ratio of 0.23. The firm has a market cap of $2.88 trillion, a P/E ratio of 21.50, a price-to-earnings-growth ratio of 1.81 and a beta of 1.45.

Amazon.com (NASDAQ:AMZN) last released its earnings results on Thursday, July 30th. The e-commerce giant reported $5.75 earnings per share for the quarter, beating the consensus estimate of $1.82 by $3.93. The business had revenue of $200.61 billion for the quarter, compared to the consensus estimate of $197.03 billion. Amazon.com had a return on equity of 18.00% and a net margin of 17.44%.The business’s quarterly revenue was up 19.6% compared to the same quarter last year. During the same quarter last year, the business posted $1.68 earnings per share. On average, analysts expect that Amazon.com, Inc. will post 8.05 earnings per share for the current fiscal year.

Wall Street Analysts Forecast Growth

AMZN has been the subject of a number of recent analyst reports. Sanford C. Bernstein reaffirmed an “outperform” rating and issued a $320.00 price objective (up from $315.00) on shares of Amazon.com in a report on Friday, July 31st. BNP Paribas Exane raised their target price on Amazon.com from $320.00 to $345.00 and gave the company an “outperform” rating in a research report on Tuesday, May 5th. UBS Group set a $318.00 price target on Amazon.com and gave the company a “buy” rating in a research note on Friday, July 31st. Benchmark increased their price target on Amazon.com from $370.00 to $400.00 and gave the stock a “buy” rating in a research report on Friday, July 31st. Finally, HSBC reissued a “buy” rating and issued a $310.00 price objective on shares of Amazon.com in a report on Friday, July 31st. One analyst has rated the stock with a Strong Buy rating, fifty-six have assigned a Buy rating and two have assigned a Hold rating to the company’s stock. According to MarketBeat, the stock has a consensus rating of “Moderate Buy” and an average target price of $322.56.

Insider Buying and Selling

In related news, CEO Douglas J. Herrington sold 6,370 shares of the company’s stock in a transaction dated Thursday, May 21st. The shares were sold at an average price of $262.39, for a total transaction of $1,671,424.30. Following the completion of the sale, the chief executive officer owned 486,527 shares of the company’s stock, valued at approximately $127,659,819.53. This represents a 1.29% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, VP Shelley Reynolds sold 2,363 shares of the firm’s stock in a transaction that occurred on Thursday, May 21st. The stock was sold at an average price of $262.38, for a total transaction of $620,003.94. Following the completion of the transaction, the vice president directly owned 119,780 shares in the company, valued at $31,427,876.40. This trade represents a 1.93% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold a total of 77,867 shares of company stock worth $20,532,092 in the last ninety days. Company insiders own 8.90% of the company’s stock.

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.