Murphy USA (NYSE:MUSA – Get Free Report) and Lands’ End (NASDAQ:LE – Get Free Report) are both consumer discretionary companies, but which is the better business? We will compare the two businesses based on the strength of their risk, analyst recommendations, dividends, institutional ownership, profitability, valuation and earnings.
Analyst Ratings
This is a breakdown of recent recommendations and price targets for Murphy USA and Lands’ End, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Murphy USA | 0 | 5 | 6 | 0 | 2.55 |
| Lands’ End | 0 | 1 | 1 | 0 | 2.50 |
Murphy USA presently has a consensus price target of $606.89, suggesting a potential upside of 11.37%. Lands’ End has a consensus price target of $20.00, suggesting a potential upside of 52.91%. Given Lands’ End’s higher probable upside, analysts clearly believe Lands’ End is more favorable than Murphy USA.
Valuation & Earnings
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Murphy USA | $19.38 billion | 0.52 | $470.60 million | $32.84 | 16.59 |
| Lands’ End | $1.34 billion | 0.30 | $5.51 million | $11.01 | 1.19 |
Murphy USA has higher revenue and earnings than Lands’ End. Lands’ End is trading at a lower price-to-earnings ratio than Murphy USA, indicating that it is currently the more affordable of the two stocks.
Profitability
This table compares Murphy USA and Lands’ End’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Murphy USA | 2.87% | 96.01% | 12.95% |
| Lands’ End | 26.24% | 8.22% | 2.99% |
Insider and Institutional Ownership
80.8% of Murphy USA shares are held by institutional investors. Comparatively, 37.5% of Lands’ End shares are held by institutional investors. 9.0% of Murphy USA shares are held by company insiders. Comparatively, 2.1% of Lands’ End shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.
Risk & Volatility
Murphy USA has a beta of 0.28, indicating that its share price is 72% less volatile than the S&P 500. Comparatively, Lands’ End has a beta of 2.31, indicating that its share price is 131% more volatile than the S&P 500.
Summary
Murphy USA beats Lands’ End on 11 of the 14 factors compared between the two stocks.
About Murphy USA
Murphy USA Inc. engages in marketing of retail motor fuel products and convenience merchandise. The company operates retail stores under the Murphy USA, Murphy Express, and QuickChek brands, as well as operates non-fuel convenience stores. It operates retail gasoline stores principally in the Southeast, Southwest, and Midwest United States. Murphy USA Inc. was founded in 1996 and is headquartered in El Dorado, Arkansas.
About Lands’ End
Lands’ End, Inc. operates as a digital retailer of apparel, swimwear, outerwear, accessories, footwear, home products, and uniform in the United States, Europe, Asia, and internationally. It operates through U.S. eCommerce, International, Outfitters, Third Party, and Retail segments. The company also sells uniform and logo apparel. It sells its products through e-commerce and company operated stores, as well as through third party distribution channels under the Lands’ End, Lands’ End Lighthouse, Squall, Tugless Tank, Drifter, Outrigger, and Marinac, Beach Living brands, as well as Supima, No-Gape, Starfish, Little Black Suit, Iron Knees, Hyde Park, Year’ Rounder, ClassMate, Willis & Geiger, and ThermaCheck brands. Lands’ End, Inc. was founded in 1963 and is headquartered in Dodgeville, Wisconsin.
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