Western Digital (NASDAQ:WDC) & China Crescent Enterprises (OTCMKTS:CCTR) Head-To-Head Review

China Crescent Enterprises (OTCMKTS:CCTR) and Western Digital (NASDAQ:WDC) are both technology companies, but which is the better investment? We will compare the two companies based on the strength of their risk, institutional ownership, profitability, earnings, dividends, valuation and analyst recommendations.

Valuation and Earnings

This table compares China Crescent Enterprises and Western Digital”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
China Crescent Enterprises	N/A	N/A	N/A	N/A	N/A
Western Digital	$12.92 billion	12.05	$1.89 billion	$16.75	26.96

Western Digital has higher revenue and earnings than China Crescent Enterprises.

Analyst Ratings

This is a breakdown of recent ratings for China Crescent Enterprises and Western Digital, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
China Crescent Enterprises	0	0	0	0	0.00
Western Digital	0	5	18	2	2.88

Western Digital has a consensus price target of $536.96, indicating a potential upside of 18.92%. Given Western Digital’s stronger consensus rating and higher probable upside, analysts plainly believe Western Digital is more favorable than China Crescent Enterprises.

Profitability

This table compares China Crescent Enterprises and Western Digital’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
China Crescent Enterprises	N/A	N/A	N/A
Western Digital	72.95%	50.22%	25.30%

Institutional and Insider Ownership

92.5% of Western Digital shares are owned by institutional investors. 0.2% of Western Digital shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Summary

Western Digital beats China Crescent Enterprises on 10 of the 10 factors compared between the two stocks.

About China Crescent Enterprises

China Crescent Enterprises, Inc., through its subsidiaries, provides information technology products and services, and systems integration services in the People's Republic of China. It offers consulting, development, implementation, and maintenance services for technology systems, which include software and hardware peripherals for computing, communication, and data exchanges related to general business application, as well as specialty fields of medical, security, military, and homeland defense applications. The company also involves in the prototype development of security systems and original equipment manufacturer sourcing for the production of hardware. In addition, it engages in the resale of IT products, including notebook and desktop computers, printers, servers, network equipment, as well as operating systems, database, middleware, and application software. Further, the company manufactures wireless communication terminals, including GSM, GSM/GPRS modules, GPS modules, GPS trackers, and personal navigation devices. It has a strategic partnership with Gaozhi Science and Technology Development, LTD. to develop and distribute high technology products and services. The company was formerly known as NewMarket China, Inc. and changed its name to China Crescent Enterprises, Inc. in June 2008. China Crescent Enterprises, Inc. was founded in 1983 and is headquartered in Dallas, Texas. China Crescent Enterprises, Inc. is a subsidiary of NewMarket Technology, Inc.

About Western Digital

Western Digital Corporation develops, manufactures, and sells data storage devices and solutions in the United States, China, Hong Kong, Europe, the Middle East, Africa, rest of Asia, and internationally. It offers client devices, including hard disk drives (HDDs) and solid state drives (SSDs) for desktop and notebook personal computers (PCs), gaming consoles, and set top boxes; and flash-based embedded storage products for mobile phones, tablets, notebook PCs, and other portable and wearable devices, as well as automotive, Internet of Things, industrial, and connected home applications. The company also provides enterprise HDDs; enterprise SSDs consisting of flash-based SSDs and software solutions for use in enterprise servers, online transactions, data analysis, and other enterprise applications; and data storage platforms. In addition, it offers external HDD storage products in mobile and desktop form; client portable SSDs; removable cards that are used in consumer devices comprising mobile phones, tablets, imaging systems, and cameras and smart video systems; universal serial bus flash drives for use in the computing and consumer markets; and wireless drive products used in-field backup of created content, as well as wireless streaming of high-definition movies, photos, music, and documents to tablets, smartphones, and PCs. The company sells its products under the Western Digital, SanDisk, and WD brands to original equipment manufacturers, distributors, dealers, resellers, and retailers. Western Digital Corporation was founded in 1970 and is headquartered in San Jose, California.