Planet Fitness (NYSE:PLNT) Issues FY 2026 Earnings Guidance

Planet Fitness (NYSE:PLNT) updated its FY 2026 earnings guidance on Thursday. The company provided earnings per share (EPS) guidance of 3.254-3.254 for the period, compared to the consensus estimate of 3.200. The company issued revenue guidance of $1.4 billion-$1.4 billion, compared to the consensus revenue estimate of $1.4 billion.

Planet Fitness Stock Performance

Planet Fitness stock traded down $5.22 during midday trading on Thursday, hitting $51.37. 5,218,518 shares of the company were exchanged, compared to its average volume of 1,806,188. The business has a fifty day simple moving average of $52.74 and a two-hundred day simple moving average of $67.27. The firm has a market capitalization of $4.08 billion, a PE ratio of 18.54, a price-to-earnings-growth ratio of 1.23 and a beta of 1.03. Planet Fitness has a fifty-two week low of $37.03 and a fifty-two week high of $114.26.

Planet Fitness (NYSE:PLNT) last announced its quarterly earnings results on Thursday, August 6th. The company reported $0.88 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $0.85 by $0.03. Planet Fitness had a negative return on equity of 81.29% and a net margin of 16.52%.The company had revenue of $365.22 million during the quarter, compared to the consensus estimate of $356.66 million. During the same period in the previous year, the company posted $0.86 earnings per share. Planet Fitness’s revenue for the quarter was up 7.1% on a year-over-year basis. Planet Fitness has set its FY 2026 guidance at 3.254-3.254 EPS. As a group, equities analysts expect that Planet Fitness will post 3.17 earnings per share for the current year.

Analysts Set New Price Targets

PLNT has been the subject of several analyst reports. KeyCorp decreased their target price on shares of Planet Fitness from $100.00 to $65.00 and set an “overweight” rating for the company in a research note on Friday, May 8th. Bank of America restated a “neutral” rating and set a $59.00 price target (down from $110.00) on shares of Planet Fitness in a research report on Friday, May 8th. Cantor Fitzgerald set a $62.00 price objective on shares of Planet Fitness in a report on Thursday, July 9th. TD Cowen reiterated a “hold” rating on shares of Planet Fitness in a research report on Friday, May 29th. Finally, Wells Fargo & Company reissued an “overweight” rating on shares of Planet Fitness in a research note on Monday, July 20th. One analyst has rated the stock with a Strong Buy rating, eleven have assigned a Buy rating, nine have given a Hold rating and one has issued a Sell rating to the stock. Based on data from MarketBeat, Planet Fitness currently has an average rating of “Moderate Buy” and a consensus target price of $73.08.

Insider Transactions at Planet Fitness

In related news, Director Frances G. Rathke purchased 5,000 shares of the business’s stock in a transaction that occurred on Friday, May 8th. The stock was bought at an average price of $46.21 per share, with a total value of $231,050.00. Following the acquisition, the director owned 5,000 shares in the company, valued at $231,050. The trade was a ∞ increase in their ownership of the stock. The purchase was disclosed in a legal filing with the Securities & Exchange Commission, which is available through this hyperlink. Corporate insiders own 0.90% of the company’s stock.

More Planet Fitness News

Here are the key news stories impacting Planet Fitness this week:

• Positive Sentiment: Planet Fitness reported second-quarter adjusted earnings of $0.88 per share, above the $0.85 consensus estimate, while revenue rose 7.1% year over year to $365.2 million, exceeding expectations of $356.7 million. Planet Fitness Beats Q2 Earnings and Revenue Estimates
• Positive Sentiment: Management maintained a roughly 7% 2026 revenue-growth outlook, expects to open 180 to 190 new clubs, and provided full-year EPS guidance of approximately $3.254, above the $3.20 analyst consensus. Planet Fitness 2026 Revenue Outlook
• Positive Sentiment: The company repurchased and retired approximately $200 million of Class A common stock, which could support per-share results and signal confidence in the long-term business. Planet Fitness Second Quarter 2026 Results
• Neutral Sentiment: System-wide same-club sales increased only 1.7%, suggesting that reported growth is being driven more by new locations and other revenue sources than by robust underlying member demand. Planet Fitness Second Quarter 2026 Results
• Negative Sentiment: Investors remain concerned about softer membership growth, higher attrition, and uncertainty surrounding pricing and marketing initiatives, including the previously paused Black Card price rollout. These issues could limit future same-club sales and franchisee growth.
• Negative Sentiment: Several law firms publicized securities-fraud class actions alleging that Planet Fitness failed to disclose risks related to its marketing strategy, membership trends, pricing initiatives, and outlook before a prior guidance reduction. The allegations have not been proven, but the litigation adds reputational and potential financial risk. Planet Fitness Securities Class Action Lawsuit

Institutional Trading of Planet Fitness

Several institutional investors have recently modified their holdings of the stock. Daiwa Securities Group Inc. lifted its stake in shares of Planet Fitness by 22.8% in the fourth quarter. Daiwa Securities Group Inc. now owns 1,879 shares of the company’s stock worth $204,000 after buying an additional 349 shares in the last quarter. Mercer Global Advisors Inc. ADV grew its stake in Planet Fitness by 16.0% during the 3rd quarter. Mercer Global Advisors Inc. ADV now owns 2,458 shares of the company’s stock valued at $255,000 after acquiring an additional 339 shares in the last quarter. Evergreen Capital Management LLC grew its stake in Planet Fitness by 50.3% during the 2nd quarter. Evergreen Capital Management LLC now owns 3,280 shares of the company’s stock valued at $358,000 after acquiring an additional 1,098 shares in the last quarter. Oxford Asset Management LLP acquired a new stake in Planet Fitness in the 2nd quarter valued at about $221,000. Finally, Meiji Yasuda Asset Management Co Ltd. acquired a new stake in Planet Fitness in the 2nd quarter valued at about $218,000. Institutional investors and hedge funds own 95.53% of the company’s stock.

About Planet Fitness

Planet Fitness, Inc is a franchisor and operator of fitness centers based in Hampton, New Hampshire. Established in 1992, the company designs and equips its clubs to offer a non-intimidating workout environment, often marketed under its “Judgment Free Zone” philosophy. Planet Fitness markets affordable membership plans and a variety of cardio and strength-training equipment, positioning itself to attract casual and first-time gym users.

The company operates through a network of franchised and company-owned clubs.