Harley-Davidson (NYSE:HOG) CFO Jonathan Root Sells 1,554 Shares of Stock

Harley-Davidson, Inc. (NYSE:HOG) CFO Jonathan Root sold 1,554 shares of the stock in a transaction that occurred on Monday, August 3rd. The shares were sold at an average price of $24.88, for a total transaction of $38,663.52. Following the sale, the chief financial officer owned 27,846 shares in the company, valued at approximately $692,808.48. The trade was a 5.29% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Harley-Davidson Stock Performance

HOG stock opened at $26.21 on Thursday. The stock has a market capitalization of $2.76 billion, a PE ratio of 16.08, a price-to-earnings-growth ratio of 18.16 and a beta of 1.27. Harley-Davidson, Inc. has a 12-month low of $17.09 and a 12-month high of $31.25. The company has a current ratio of 1.90, a quick ratio of 1.70 and a debt-to-equity ratio of 0.36. The stock’s 50 day simple moving average is $25.40 and its 200 day simple moving average is $22.60.

Harley-Davidson (NYSE:HOG) last posted its earnings results on Thursday, July 23rd. The company reported $0.75 EPS for the quarter, topping analysts’ consensus estimates of $0.65 by $0.10. Harley-Davidson had a return on equity of 6.28% and a net margin of 4.78%.The business had revenue of $1.23 billion during the quarter, compared to analyst estimates of $1.17 billion. During the same quarter last year, the company earned $0.88 EPS. The company’s quarterly revenue was down 5.9% compared to the same quarter last year. As a group, research analysts forecast that Harley-Davidson, Inc. will post 0.5 earnings per share for the current fiscal year.

Harley-Davidson Announces Dividend

The company also recently announced a quarterly dividend, which was paid on Thursday, June 25th. Shareholders of record on Monday, June 8th were paid a dividend of $0.1875 per share. The ex-dividend date was Monday, June 8th. This represents a $0.75 dividend on an annualized basis and a yield of 2.9%. Harley-Davidson’s dividend payout ratio (DPR) is presently 46.01%.

Analyst Upgrades and Downgrades

A number of equities analysts have weighed in on the stock. DA Davidson upped their price target on shares of Harley-Davidson from $25.00 to $30.00 and gave the stock a “buy” rating in a research report on Monday, July 6th. UBS Group lifted their target price on shares of Harley-Davidson from $19.00 to $26.00 and gave the company a “neutral” rating in a research note on Monday, May 11th. Robert W. Baird upped their target price on shares of Harley-Davidson from $28.00 to $30.00 and gave the stock a “neutral” rating in a report on Friday, July 24th. Loop Capital upgraded Harley-Davidson from a “hold” rating to a “buy” rating and set a $32.00 price target for the company in a research note on Monday, July 20th. Finally, Weiss Ratings raised Harley-Davidson from a “sell (d+)” rating to a “hold (c-)” rating in a report on Thursday, June 18th. One research analyst has rated the stock with a Strong Buy rating, four have given a Buy rating, five have issued a Hold rating and two have issued a Sell rating to the company. According to MarketBeat.com, the company has a consensus rating of “Hold” and an average target price of $26.11.

Institutional Inflows and Outflows

Several institutional investors and hedge funds have recently added to or reduced their stakes in HOG. Donald Smith & CO. Inc. increased its holdings in Harley-Davidson by 30.8% during the fourth quarter. Donald Smith & CO. Inc. now owns 8,899,204 shares of the company’s stock valued at $182,345,000 after buying an additional 2,095,477 shares during the period. Bank of America Corp DE raised its position in shares of Harley-Davidson by 456.7% in the 1st quarter. Bank of America Corp DE now owns 1,735,378 shares of the company’s stock worth $35,089,000 after acquiring an additional 1,423,675 shares in the last quarter. Aegis Financial Corp bought a new stake in Harley-Davidson during the first quarter valued at about $27,681,000. Norges Bank purchased a new position in Harley-Davidson in the fourth quarter valued at about $25,766,000. Finally, Pacer Advisors Inc. raised its holdings in Harley-Davidson by 6,537.2% in the first quarter. Pacer Advisors Inc. now owns 937,836 shares of the company’s stock worth $18,963,000 after purchasing an additional 923,706 shares in the last quarter. Hedge funds and other institutional investors own 85.10% of the company’s stock.

Harley-Davidson Company Profile

Harley-Davidson, Inc is a renowned American motorcycle manufacturer best known for its heavyweight cruiser and touring bikes. Founded in 1903 in Milwaukee, Wisconsin, the company has built a strong reputation for producing distinctive motorcycles characterized by their signature V-twin engines, chrome finishes and robust frames. Harley-Davidson markets its products globally through a network of franchised dealerships and focuses on delivering an immersive brand experience to its customers, emphasizing lifestyle and community alongside its motorcycles.

In addition to its core motorcycle business, Harley-Davidson offers an extensive range of parts, accessories and apparel under its Genuine Motor Parts & Accessories and MotorClothes lines.