Cantor Fitzgerald Forecasts Strong Price Appreciation for Wix.com (NASDAQ:WIX) Stock

Wix.com (NASDAQ:WIX) had its price objective lifted by investment analysts at Cantor Fitzgerald from $65.00 to $80.00 in a research note issued to investors on Wednesday,Benzinga reports. The brokerage currently has an “overweight” rating on the information services provider’s stock. Cantor Fitzgerald’s target price suggests a potential upside of 19.80% from the company’s current price.

WIX has been the subject of a number of other research reports. Raymond James Financial cut Wix.com from a “strong-buy” rating to an “outperform” rating and dropped their price objective for the company from $75.00 to $70.00 in a report on Thursday, July 30th. Morgan Stanley downgraded Wix.com from an “overweight” rating to an “equal weight” rating and decreased their target price for the stock from $112.00 to $60.00 in a research report on Tuesday, July 21st. Royal Bank Of Canada decreased their price objective on shares of Wix.com from $60.00 to $45.00 and set a “sector perform” rating for the company in a report on Tuesday, June 9th. JPMorgan Chase & Co. lowered their price objective on shares of Wix.com from $86.00 to $62.00 and set an “underweight” rating for the company in a research report on Thursday, June 18th. Finally, Oppenheimer dropped their target price on shares of Wix.com from $115.00 to $85.00 and set an “outperform” rating on the stock in a research note on Thursday, May 14th. Eleven research analysts have rated the stock with a Buy rating, nine have issued a Hold rating and two have assigned a Sell rating to the company. Based on data from MarketBeat.com, the company currently has an average rating of “Hold” and a consensus target price of $89.25.

Wix.com Trading Up 17.5%

WIX stock opened at $66.78 on Wednesday. The stock has a market cap of $3.89 billion, a PE ratio of -85.62 and a beta of 0.90. Wix.com has a 12 month low of $40.16 and a 12 month high of $190.93. The company has a 50-day moving average price of $50.35 and a 200 day moving average price of $67.29.

Wix.com (NASDAQ:WIX) last announced its quarterly earnings data on Tuesday, August 4th. The information services provider reported $1.39 earnings per share (EPS) for the quarter, topping the consensus estimate of $1.13 by $0.26. Wix.com had a negative net margin of 1.97% and a negative return on equity of 33.28%. The business had revenue of $563.06 million during the quarter, compared to the consensus estimate of $552.56 million. During the same quarter last year, the firm earned $2.28 earnings per share. The firm’s quarterly revenue was up 14.9% compared to the same quarter last year. Sell-side analysts forecast that Wix.com will post -0.16 EPS for the current year.

Institutional Trading of Wix.com

A number of hedge funds have recently added to or reduced their stakes in WIX. Handelsbanken Fonder AB raised its stake in Wix.com by 33.1% in the second quarter. Handelsbanken Fonder AB now owns 14,254 shares of the information services provider’s stock worth $647,000 after buying an additional 3,544 shares in the last quarter. Arkadios Wealth Advisors bought a new stake in Wix.com during the 1st quarter valued at $249,000. California State Teachers Retirement System increased its holdings in shares of Wix.com by 6.0% in the 1st quarter. California State Teachers Retirement System now owns 59,243 shares of the information services provider’s stock valued at $5,336,000 after acquiring an additional 3,343 shares during the period. Empowered Funds LLC purchased a new position in shares of Wix.com in the 1st quarter valued at $2,381,000. Finally, Quantinno Capital Management LP raised its position in shares of Wix.com by 155.6% in the 1st quarter. Quantinno Capital Management LP now owns 122,722 shares of the information services provider’s stock worth $11,054,000 after acquiring an additional 74,716 shares in the last quarter. 81.52% of the stock is owned by hedge funds and other institutional investors.

Key Wix.com News

Here are the key news stories impacting Wix.com this week:

• Positive Sentiment: Q2 earnings and revenue beat expectations. Wix reported adjusted EPS of $1.39, above the $1.13 consensus estimate, while revenue rose 14.9% year over year to $563.1 million, exceeding the $552.6 million forecast. Bookings increased 12% to approximately $569 million. Wix Reports Second Quarter 2026 Results
• Positive Sentiment: Base44 profitability is improving. Wix launched its proprietary Base 1 large language model and expects Base44’s non-GAAP gross margin to reach roughly 60% in the second half of 2026, compared with near-zero margins entering the year. Lower AI inference costs could improve future margins and free cash flow. Wix: Structural Profitability Improvements To Base44 Are Encouraging
• Positive Sentiment: Full-year guidance was maintained. Wix reiterated expectations for low-teens bookings growth, low- to mid-teens revenue growth and a high-teens free-cash-flow margin, excluding acquisition and restructuring costs. The company also announced an intended strategic partnership with Thryv to provide integrated commerce, payments and website solutions for small and midsize businesses. Thryv and Wix Strategic Partnership
• Neutral Sentiment: Analyst views improved but remain mixed. Some coverage upgraded Wix to “Buy” on its valuation and Base44 margin potential, while another analyst moderated its rating because of execution risk and the company’s reduced guidance earlier in the year.
• Negative Sentiment: Multiple securities-law firms publicized a class action against Wix and certain officers. The litigation alleges that Wix overstated the competitiveness and financial prospects of its AI products while understating development, computing and marketing costs. Investors seeking a lead-plaintiff role face a September 22, 2026 deadline. The allegations have not been proven, but the litigation adds legal and reputational risk. Pomerantz Wix Class Action Announcement

About Wix.com

Wix.com Ltd. operates a cloud-based platform that enables individuals and businesses to create, manage and develop professional web presences through an intuitive drag-and-drop interface. The company’s software-as-a-service model provides hosting, customizable templates and a range of design tools, eliminating the need for coding expertise. Users can choose from a variety of premium plans to access custom domains, enhanced storage, and advanced performance features tailored to personal projects, small businesses and online storefronts.

Beyond its core website builder, Wix offers a suite of complementary services designed to support digital growth and marketing.