Analyzing Breville Group (OTCMKTS:BVILF) and Whirlpool (NYSE:WHR)

Whirlpool (NYSE:WHR) and Breville Group (OTCMKTS:BVILF) are both consumer discretionary companies, but which is the superior investment? We will compare the two businesses based on the strength of their institutional ownership, analyst recommendations, dividends, profitability, earnings, risk and valuation.

Analyst Recommendations

This is a breakdown of current ratings and recommmendations for Whirlpool and Breville Group, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Whirlpool	4	7	1	0	1.75
Breville Group	0	0	0	0	0.00

Whirlpool presently has a consensus price target of $51.22, suggesting a potential upside of 36.28%. Given Whirlpool’s stronger consensus rating and higher possible upside, equities research analysts plainly believe Whirlpool is more favorable than Breville Group.

Profitability

This table compares Whirlpool and Breville Group’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Whirlpool	1.08%	7.68%	1.37%
Breville Group	N/A	N/A	N/A

Valuation and Earnings

This table compares Whirlpool and Breville Group”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Whirlpool	$15.52 billion	0.16	$318.00 million	$2.94	12.78
Breville Group	N/A	N/A	N/A	C$0.37	61.71

Whirlpool has higher revenue and earnings than Breville Group. Whirlpool is trading at a lower price-to-earnings ratio than Breville Group, indicating that it is currently the more affordable of the two stocks.

Institutional & Insider Ownership

90.8% of Whirlpool shares are held by institutional investors. Comparatively, 24.9% of Breville Group shares are held by institutional investors. 2.0% of Whirlpool shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Summary

Whirlpool beats Breville Group on 10 of the 11 factors compared between the two stocks.

About Whirlpool

Whirlpool Corporation manufactures and markets home appliances and related products and services in the North America, Europe, the Middle East, Africa, Latin America, and Asia. The company's principal products include refrigerators, freezers, ice makers, and refrigerator water filters; laundry appliances, and commercial laundry products and related laundry accessories; cooking and other small domestic appliances; and dishwasher appliances and related accessories, as well as mixers. It markets and distributes its products primarily under the Whirlpool, Maytag, KitchenAid, JennAir, Consul, Brastemp, Amana, Bauknecht, Hotpoint, Indesit, InSinkErator, Yummly, Affresh, Gladiator, Swash, everydrop, Ignis, Privileg, Eslabon de Lujo, and Acros brands. The company sells its products to retailers, distributors, dealers, builders, and other manufacturers, as well as directly to consumers. Whirlpool Corporation was founded in 1911 and is headquartered in Benton Harbor, Michigan.

About Breville Group

Breville Group Limited designs, develops, markets, and distributes small electrical kitchen appliances in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. The company was formerly known as Housewares International Limited and changed its name to Breville Group Limited in November 2008. Breville Group Limited was founded in 1957 and is headquartered in Alexandria, Australia.