Northland Securities Inc. Sells 1,821 Shares of Apple Inc. $AAPL

Northland Securities Inc. lessened its stake in Apple Inc. (NASDAQ:AAPL) by 14.4% during the first quarter, HoldingsChannel reports. The institutional investor owned 10,862 shares of the iPhone maker’s stock after selling 1,821 shares during the period. Apple comprises about 2.6% of Northland Securities Inc.’s investment portfolio, making the stock its 9th largest position. Northland Securities Inc.’s holdings in Apple were worth $2,757,000 as of its most recent filing with the Securities and Exchange Commission.

Several other institutional investors and hedge funds also recently made changes to their positions in the stock. Lifetime Wealth Management P.C. bought a new stake in shares of Apple in the 4th quarter valued at $41,000. ROSS JOHNSON & Associates LLC raised its stake in Apple by 1,800.0% during the first quarter. ROSS JOHNSON & Associates LLC now owns 190 shares of the iPhone maker’s stock worth $42,000 after buying an additional 180 shares during the last quarter. Timmons Wealth Management LLC bought a new position in Apple during the fourth quarter worth $69,000. LSV Asset Management acquired a new position in Apple in the fourth quarter valued at $65,000. Finally, Inspire Investing LLC acquired a new position in Apple in the fourth quarter valued at $76,000. Institutional investors and hedge funds own 67.73% of the company’s stock.

Analysts Set New Price Targets

Several brokerages recently commented on AAPL. HSBC upgraded Apple from a “hold” rating to a “buy” rating and upped their target price for the company from $260.00 to $366.00 in a research report on Thursday, July 16th. Weiss Ratings reissued a “buy (b-)” rating on shares of Apple in a research note on Wednesday, July 15th. Monness Crespi & Hardt increased their price target on Apple from $315.00 to $335.00 and gave the stock a “buy” rating in a report on Friday, May 1st. KeyCorp reaffirmed an “underweight” rating and set a $250.00 price objective on shares of Apple in a research report on Tuesday. Finally, Royal Bank Of Canada set a $365.00 price objective on shares of Apple in a research note on Wednesday, July 15th. One investment analyst has rated the stock with a Strong Buy rating, twenty-three have assigned a Buy rating, nine have given a Hold rating and two have assigned a Sell rating to the stock. According to data from MarketBeat, Apple has an average rating of “Moderate Buy” and an average target price of $327.40.

Trending Headlines about Apple

Here are the key news stories impacting Apple this week:

• Positive Sentiment: Investor optimism is building ahead of earnings. Analysts expect continued strength in iPhone and Services revenue, while Goldman Sachs raised its price target and projected outperformance in iPhone and Mac sales. Options activity also indicates expectations for a substantial post-earnings move. Goldman raises Apple price target
• Positive Sentiment: Apple launched Apple Upgrade, a U.S. leasing program powered by Klarna. Customers can lease iPhones, Macs, iPads and Apple Watches through monthly payments, including iPhone plans starting at $17.99. The program could improve affordability, support upgrade frequency and broaden access to Apple’s hardware ecosystem. Apple launches US device leasing program with Klarna
• Neutral Sentiment: Apple’s privacy positioning is receiving favorable attention after users’ seemingly private Claude AI conversations appeared in Google search results. The publicity may reinforce Apple’s privacy brand, although the direct financial impact is unclear. Claude chats exposed in Google searches
• Negative Sentiment: Valuation and execution risks are elevated. KeyBanc remains bearish, citing slowing unit and user growth, while Apple’s premium earnings multiple leaves limited room for an earnings or outlook disappointment. Investors will closely watch iPhone demand, Services growth, margins and management commentary during Tim Cook’s final earnings call as CEO. Apple earnings preview
• Negative Sentiment: Rising memory and component costs could pressure hardware margins, particularly if tariffs restrict Apple’s access to lower-cost Chinese suppliers. Separately, a lawsuit alleges that a fraudulent Bitcoin wallet app on the App Store caused about $1.8 million in losses, creating a modest App Store oversight and reputational risk. Memory tariffs and Apple margins

Apple Stock Performance

Shares of AAPL opened at $340.08 on Wednesday. The firm has a market capitalization of $4.99 trillion, a P/E ratio of 41.12, a P/E/G ratio of 2.91 and a beta of 1.10. Apple Inc. has a 52 week low of $201.50 and a 52 week high of $342.89. The stock has a 50 day moving average price of $308.22 and a two-hundred day moving average price of $280.18. The company has a debt-to-equity ratio of 0.70, a quick ratio of 1.02 and a current ratio of 1.07.

Apple (NASDAQ:AAPL) last released its quarterly earnings results on Thursday, April 30th. The iPhone maker reported $2.01 EPS for the quarter, beating analysts’ consensus estimates of $1.95 by $0.06. Apple had a return on equity of 146.69% and a net margin of 27.15%.The business had revenue of $111.18 billion during the quarter, compared to analyst estimates of $109.46 billion. During the same period in the prior year, the firm posted $1.65 EPS. Apple’s quarterly revenue was up 16.6% compared to the same quarter last year. Equities analysts forecast that Apple Inc. will post 8.76 earnings per share for the current fiscal year.

Apple Increases Dividend

The company also recently disclosed a quarterly dividend, which was paid on Thursday, May 14th. Shareholders of record on Monday, May 11th were paid a $0.27 dividend. This is a positive change from Apple’s previous quarterly dividend of $0.26. The ex-dividend date was Monday, May 11th. This represents a $1.08 annualized dividend and a yield of 0.3%. Apple’s dividend payout ratio (DPR) is 13.06%.

Insider Buying and Selling

In other news, insider Ben Borders sold 116 shares of the company’s stock in a transaction that occurred on Tuesday, June 16th. The stock was sold at an average price of $295.14, for a total value of $34,236.24. Following the completion of the transaction, the insider directly owned 38,713 shares of the company’s stock, valued at $11,425,754.82. This represents a 0.30% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is available at this hyperlink. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Company insiders own 0.06% of the company’s stock.

About Apple

Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.

Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.