Helen of Troy (NASDAQ:HELE) Shares Down 6.7% – Should You Sell?

Helen of Troy Limited (NASDAQ:HELE) fell 6.7% during mid-day trading on Thursday . The stock traded as low as $26.32 and last traded at $26.30. 90,880 shares changed hands during mid-day trading, a decline of 87% from the average daily volume of 676,111 shares. The stock had previously closed at $28.19.

Helen of Troy News Roundup

Here are the key news stories impacting Helen of Troy this week:

• Positive Sentiment: A recent valuation-focused article highlighted Helen of Troy as potentially still undervalued even after a sharp rally, suggesting some investors may see room for further upside. Is It Too Late to Buy Helen Of Troy Ltd (HELE) After 3.3% Rally? GF Value Says Undervalued
• Neutral Sentiment: Several entertainment-related articles mention “Helen of Troy” in connection with Lupita Nyong’o and Christopher Nolan’s The Odyssey, but these are unrelated to the company and should not affect fundamentals. Teacher schools white people who have a problem with Lupita Nyong’o as Helen of Troy
• Neutral Sentiment: Additional media references to “Helen of Troy” in entertainment coverage are likewise not business updates for the consumer-products company. I’m a Black Greek Woman. What Lupita Nyong’o’s Casting as Helen of Troy in ‘The Odyssey’ Meant to Me
• Negative Sentiment: Multiple law firms announced or reminded investors about a class-action lawsuit against Helen of Troy Limited, alleging securities-law violations and investor harm for purchases made between April 24, 2024 and October 8, 2025. This legal overhang can weigh on sentiment as investors assess potential costs and reputational damage. Bronstein, Gewirtz & Grossman LLC Urges Helen of Troy Limited Investors to Act: Class Action Filed Alleging Investor Harm
• Negative Sentiment: Another investor alert repeated the same class-action claims and deadline reminders, reinforcing concerns about litigation risk for HELE. HELE Investors are Reminded of the Pending Lead Plaintiff Deadline on August 3, 2026; Contact Robbins LLP for Information About Recovering Your Losses
• Negative Sentiment: A third legal notice from Pomerantz LLP also flagged the lawsuit and upcoming deadlines, adding to the steady stream of negative headline risk around the stock. INVESTOR ALERT: Pomerantz Law Firm Reminds Investors with Losses on their Investment in Helen of Troy Limited of Class Action Lawsuit and Upcoming Deadlines – HELE

Analysts Set New Price Targets

A number of research analysts have recently weighed in on the stock. UBS Group raised their price objective on shares of Helen of Troy from $25.00 to $28.00 and gave the stock a “neutral” rating in a research note on Thursday, July 9th. Wall Street Zen upgraded Helen of Troy from a “hold” rating to a “strong-buy” rating in a research report on Sunday, July 12th. Weiss Ratings lowered Helen of Troy from a “sell (d)” rating to a “sell (d-)” rating in a research note on Tuesday. Canaccord Genuity Group increased their target price on Helen of Troy from $23.00 to $25.00 and gave the company a “hold” rating in a report on Thursday, July 9th. Finally, Zacks Research downgraded Helen of Troy from a “strong-buy” rating to a “hold” rating in a research report on Monday, July 6th. One investment analyst has rated the stock with a Strong Buy rating, three have given a Hold rating and one has given a Sell rating to the company. Based on data from MarketBeat.com, the stock currently has a consensus rating of “Hold” and a consensus price target of $26.50.

Helen of Troy Price Performance

The company has a 50 day moving average of $27.05 and a 200 day moving average of $21.45. The stock has a market capitalization of $663.12 million, a price-to-earnings ratio of -1.58 and a beta of 1.31. The company has a quick ratio of 0.81, a current ratio of 1.78 and a debt-to-equity ratio of 0.82.

Helen of Troy (NASDAQ:HELE) last issued its quarterly earnings results on Wednesday, July 8th. The company reported $0.17 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $0.02 by $0.15. The firm had revenue of $402.12 million for the quarter, compared to analyst estimates of $374.55 million. Helen of Troy had a positive return on equity of 6.46% and a negative net margin of 22.70%.The firm’s quarterly revenue was up 8.2% on a year-over-year basis. During the same period last year, the company earned $0.41 EPS. Helen of Troy has set its FY 2027 guidance at 3.250-3.750 EPS. As a group, equities research analysts forecast that Helen of Troy Limited will post 2.85 EPS for the current fiscal year.

Institutional Investors Weigh In On Helen of Troy

Hedge funds have recently modified their holdings of the stock. iSAM Funds UK Ltd purchased a new stake in Helen of Troy in the third quarter valued at approximately $27,000. Allworth Financial LP increased its position in Helen of Troy by 922.7% during the fourth quarter. Allworth Financial LP now owns 1,350 shares of the company’s stock worth $29,000 after purchasing an additional 1,218 shares during the last quarter. Farther Finance Advisors LLC raised its stake in Helen of Troy by 5,529.2% during the fourth quarter. Farther Finance Advisors LLC now owns 1,351 shares of the company’s stock worth $29,000 after purchasing an additional 1,327 shares during the period. Larson Financial Group LLC raised its stake in Helen of Troy by 1,323.2% during the third quarter. Larson Financial Group LLC now owns 1,352 shares of the company’s stock worth $34,000 after purchasing an additional 1,257 shares during the period. Finally, Hantz Financial Services Inc. boosted its holdings in shares of Helen of Troy by 497.1% in the 4th quarter. Hantz Financial Services Inc. now owns 2,257 shares of the company’s stock valued at $48,000 after purchasing an additional 1,879 shares during the last quarter.

Helen of Troy Company Profile

Helen of Troy Limited is a global consumer products company that designs, sources and markets a diversified portfolio of household, health and beauty brands. Headquartered in El Paso, Texas, the company operates through three principal segments—Health & Home, Housewares and Beauty—offering products under well-known names including OXO, Vicks, Braun, Honeywell Home, PUR and Hot Tools. Helen of Troy distributes its products through a combination of mass, specialty and e-commerce channels to consumers, retailers and distributors worldwide.

The Housewares segment features kitchen tools, gadgets and organizational solutions marketed primarily under the OXO brand, recognized for its ergonomic “Good Grips” design.