General Mills (NYSE:GIS) and Celsius (NASDAQ:CELH) Head-To-Head Survey

General Mills (NYSE:GIS) and Celsius (NASDAQ:CELH) are both consumer staples companies, but which is the superior stock? We will contrast the two companies based on the strength of their dividends, earnings, valuation, risk, profitability, institutional ownership and analyst recommendations.

Profitability

This table compares General Mills and Celsius’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
General Mills	-0.48%	21.37%	5.94%
Celsius	5.85%	37.95%	9.62%

Analyst Recommendations

This is a breakdown of recent recommendations and price targets for General Mills and Celsius, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
General Mills	7	11	4	0	1.86
Celsius	0	4	21	0	2.84

General Mills presently has a consensus price target of $39.16, suggesting a potential upside of 3.05%. Celsius has a consensus price target of $58.65, suggesting a potential upside of 102.31%. Given Celsius’ stronger consensus rating and higher probable upside, analysts plainly believe Celsius is more favorable than General Mills.

Volatility & Risk

General Mills has a beta of -0.03, indicating that its share price is 103% less volatile than the S&P 500. Comparatively, Celsius has a beta of 0.94, indicating that its share price is 6% less volatile than the S&P 500.

Insider & Institutional Ownership

75.7% of General Mills shares are owned by institutional investors. Comparatively, 61.0% of Celsius shares are owned by institutional investors. 0.3% of General Mills shares are owned by insiders. Comparatively, 2.3% of Celsius shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Valuation & Earnings

This table compares General Mills and Celsius”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
General Mills	$18.42 billion	1.10	-$87.60 million	($0.18)	-211.11
Celsius	$2.52 billion	2.95	$108.00 million	$0.43	67.42

Celsius has lower revenue, but higher earnings than General Mills. General Mills is trading at a lower price-to-earnings ratio than Celsius, indicating that it is currently the more affordable of the two stocks.

Summary

Celsius beats General Mills on 12 of the 14 factors compared between the two stocks.

About General Mills

General Mills, Inc. manufactures and markets branded consumer foods worldwide. The company operates through four segments: North America Retail; International; Pet; and North America Foodservice. It offers grain, ready-to-eat cereals, refrigerated yogurt, soup, meal kits, refrigerated and frozen dough products, dessert and baking mixes, bakery flour, frozen pizza and pizza snacks, snack bars, fruit and savory snacks, ice cream and frozen desserts, unbaked and fully baked frozen dough products, frozen hot snacks, ethnic meals, side dish mixes, frozen breakfast and entrees, nutrition bars, and frozen and shelf-stable vegetables. The company also manufactures and markets pet food products, including dog and cat food; and operates ice cream parlors. It markets its products under the Annie’s, Betty Crocker, Bisquick, Blue Buffalo, Bugles, Cascadian Farm, Cheerios, Chex, Cinnamon Toast Crunch, Cocoa Puffs, Cookie Crisp, Dunkaroos, Edgard & Cooper, Fiber One, Fruit by the Foot, Fruit Gushers, Fruit Roll-Ups, Gardetto’s, Gold Medal, Golden Grahams, Häagen-Dazs, Kitano, Kix, Lärabar, Latina, Lucky Charms, Muir Glen, Nature Valley, Nudges, Oatmeal Crisp, Old El Paso, Pillsbury, Progresso, Tastefuls, Total, Totino’s , Trix, True Chews, True Solutions, Wanchai Ferry, Wheaties, Wilderness, and Yoki brands. The company sells its products to grocery stores, mass merchandisers, membership stores, natural food chains, drug, dollar and discount chains, e-commerce retailers, commercial and noncommercial foodservice distributors and operators, restaurants, convenience stores, and pet specialty stores. General Mills, Inc. was founded in 1866 and is headquartered in Minneapolis, Minnesota.

About Celsius

Celsius Holdings, Inc. develops, processes, markets, distributes, and sells functional energy drinks and liquid supplements in the United States, Australia, New Zealand, Canadian, European, Middle Eastern, Asia-Pacific, and internationally. The company offers CELSIUS, a fitness drink or supplement designed to accelerate metabolism and burn body fat; various flavors and carbonated and non-carbonated functional energy drinks under the CELSIUS Originals and Vibe name, as well as functional energy drink under the CELSIUS Essentials and CELSIUS On-the-Go Powder names; and CELSIUS ready-to drink products. It distributes its products through direct-to-store delivery, distributors, supermarkets, convenience stores, drug stores, nutritional stores, and mass merchants, as well as health clubs, gyms, the military, and e-commerce websites. The company was formerly known as Vector Ventures, Inc. and changed its name to Celsius Holdings, Inc. in January 2007. Celsius Holdings, Inc. was founded in 2004 and is headquartered in Boca Raton, Florida.