Recent Research Analysts’ Ratings Updates for eBay (EBAY)

A number of research firms have changed their ratings and price targets for eBay (NASDAQ: EBAY):

• 7/16/2026 – eBay is now covered by Wedbush. They set an “outperform” rating and a $135.00 price target on the stock.
• 7/15/2026 – eBay had its price target raised by Robert W. Baird from $117.00 to $125.00. They now have an “outperform” rating on the stock.
• 7/14/2026 – eBay had its “outperform” rating reaffirmed by Citigroup Inc..
• 7/14/2026 – eBay had its price target raised by Citizens Jmp from $120.00 to $125.00. They now have a “market outperform” rating on the stock.
• 7/14/2026 – eBay had its price target raised by Jefferies Financial Group Inc. from $65.00 to $75.00. They now have an “underperform” rating on the stock.
• 7/9/2026 – eBay had its price target raised by Wells Fargo & Company from $104.00 to $105.00. They now have an “equal weight” rating on the stock.
• 7/9/2026 – eBay had its price target raised by Wells Fargo & Company from $104.00 to $105.00. They now have an “equal weight” rating on the stock.
• 6/25/2026 – eBay had its price target raised by President Capital from $102.00 to $126.00. They now have a “buy” rating on the stock.
• 6/12/2026 – eBay had its “buy (b)” rating reaffirmed by Weiss Ratings.
• 5/26/2026 – eBay had its price target lowered by Arete Research from $113.00 to $111.00. They now have a “neutral” rating on the stock.
• 5/20/2026 – eBay had its price target raised by Sanford C. Bernstein from $95.00 to $100.00. They now have a “market perform” rating on the stock.

eBay Announces Dividend

The business also recently disclosed a quarterly dividend, which was paid on Friday, June 12th. Investors of record on Friday, May 29th were paid a dividend of $0.31 per share. The ex-dividend date was Friday, May 29th. This represents a $1.24 dividend on an annualized basis and a dividend yield of 1.1%. eBay’s payout ratio is 28.12%.

Insider Buying and Selling

In other eBay news, SVP Mazen Rawashdeh sold 1,919 shares of the firm’s stock in a transaction that occurred on Wednesday, June 17th. The shares were sold at an average price of $108.51, for a total transaction of $208,230.69. Following the sale, the senior vice president owned 32,124 shares in the company, valued at approximately $3,485,775.24. This trade represents a 5.64% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Jamie Iannone sold 11,110 shares of eBay stock in a transaction that occurred on Monday, July 6th. The shares were sold at an average price of $113.33, for a total transaction of $1,259,096.30. Following the transaction, the chief executive officer directly owned 275,431 shares in the company, valued at $31,214,595.23. This represents a 3.88% decrease in their position. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last ninety days, insiders sold 76,012 shares of company stock valued at $8,747,852. 0.67% of the stock is owned by corporate insiders.

eBay Inc is a global e-commerce company that operates an online marketplace connecting individual consumers and businesses for the sale and purchase of new, used and collectible goods. Founded in 1995 by Pierre Omidyar and headquartered in San Jose, California, eBay grew from its early auction-style site into a diversified platform offering both auction-format listings and fixed-price “Buy It Now” transactions. The company completed an initial public offering in the late 1990s and has since evolved its platform and services to support a broad range of product categories and buyer preferences.

The company’s core business centers on its marketplace platform, which provides listing, search and transaction capabilities for millions of items across consumer goods, electronics, fashion, collectibles and more.