Union Bancaire Privee UBP SA Sells 9,936 Shares of Salesforce Inc. $CRM

Union Bancaire Privee UBP SA cut its position in shares of Salesforce Inc. (NYSE:CRM) by 18.1% during the 1st quarter, Holdings Channel reports. The firm owned 44,986 shares of the CRM provider’s stock after selling 9,936 shares during the quarter. Union Bancaire Privee UBP SA’s holdings in Salesforce were worth $8,134,000 as of its most recent filing with the Securities and Exchange Commission (SEC).

Several other hedge funds have also bought and sold shares of CRM. Cambient Family Office LLC increased its holdings in shares of Salesforce by 14.8% during the 1st quarter. Cambient Family Office LLC now owns 2,196 shares of the CRM provider’s stock worth $410,000 after acquiring an additional 283 shares during the last quarter. Value Partners Investments Inc. boosted its position in Salesforce by 74.7% during the first quarter. Value Partners Investments Inc. now owns 387,196 shares of the CRM provider’s stock worth $72,352,000 after purchasing an additional 165,620 shares during the period. Mayfair Advisory Group LLC acquired a new position in shares of Salesforce in the first quarter valued at $228,000. Signature Wealth Management Partners LLC increased its holdings in shares of Salesforce by 73.2% in the first quarter. Signature Wealth Management Partners LLC now owns 1,621 shares of the CRM provider’s stock valued at $303,000 after purchasing an additional 685 shares during the last quarter. Finally, Granite Islands Private Wealth LLC raised its position in shares of Salesforce by 7.1% in the first quarter. Granite Islands Private Wealth LLC now owns 6,432 shares of the CRM provider’s stock valued at $1,193,000 after purchasing an additional 427 shares during the period. 80.43% of the stock is currently owned by institutional investors and hedge funds.

Key Stories Impacting Salesforce

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: TD Cowen reiterated a Buy rating and a $240 price target on Salesforce, citing AI momentum and growth tied to Agentforce, which reinforces the bullish long-term case for the stock. TD Cowen Reaffirms Buy Rating on Salesforce (CRM) as AI Momentum and Agentforce Drive Growth
• Positive Sentiment: Coverage of Salesforce’s Agentforce and broader AI strategy suggests the company is still seen as a serious player in enterprise AI, which may help offset fears that legacy software growth is slowing. Salesforce Agentforce: A Comprehensive Enterprise Cheat Sheet and Review
• Neutral Sentiment: Several commentary pieces argue Salesforce has been overly sold off and may be undervalued after its post-earnings decline, but these are more valuation arguments than fresh catalysts. Salesforce: Taking Advantage Of The Market’s Misunderstanding Of Enterprise Software
• Neutral Sentiment: Salesforce’s acquisition of m3ter to expand dynamic pricing tools adds to its AI CRM platform, but the immediate stock impact looks limited so far. Salesforce expands AI CRM with acquisition of m3ter for dynamic pricing
• Negative Sentiment: One article notes Salesforce is still down sharply since its last earnings report, reminding investors that sentiment remains fragile despite the recent rebound. Salesforce (CRM) Down 14.8% Since Last Earnings Report: Can It Rebound?
• Negative Sentiment: Another report says Salesforce is trying to defend its AI position with new tools for RIAs, but experts are raising concerns about cost, implementation, and benefits, which could limit enthusiasm. Salesforce tries to catch up on AI — and halt precipitous stock slide — with launch of ‘Agentic Advisor’ for RIAs

Analyst Ratings Changes

Several analysts recently commented on CRM shares. Scotiabank downgraded shares of Salesforce from a “sector outperform” rating to a “sector perform” rating in a report on Thursday, June 18th. KeyCorp cut their price objective on shares of Salesforce from $300.00 to $290.00 and set an “overweight” rating for the company in a research report on Thursday, May 28th. Wall Street Zen raised Salesforce from a “hold” rating to a “buy” rating in a research report on Saturday, June 6th. Citizens Jmp reissued a “market outperform” rating and set a $315.00 price target on shares of Salesforce in a report on Thursday, May 28th. Finally, Needham & Company LLC reaffirmed a “buy” rating on shares of Salesforce in a report on Tuesday, June 16th. One analyst has rated the stock with a Strong Buy rating, twenty-six have assigned a Buy rating, eleven have issued a Hold rating and four have issued a Sell rating to the company. According to data from MarketBeat.com, Salesforce currently has an average rating of “Moderate Buy” and an average target price of $257.61.

Salesforce Price Performance

Salesforce stock opened at $158.23 on Friday. The firm has a market cap of $129.59 billion, a PE ratio of 18.31, a price-to-earnings-growth ratio of 0.93 and a beta of 1.16. The company has a debt-to-equity ratio of 1.15, a current ratio of 0.79 and a quick ratio of 0.79. The stock’s fifty day moving average price is $175.56 and its two-hundred day moving average price is $201.20. Salesforce Inc. has a one year low of $146.32 and a one year high of $276.80.

Salesforce (NYSE:CRM) last released its earnings results on Wednesday, May 27th. The CRM provider reported $3.88 earnings per share (EPS) for the quarter, topping the consensus estimate of $3.13 by $0.75. Salesforce had a return on equity of 18.72% and a net margin of 18.73%.The company had revenue of $11.13 billion for the quarter, compared to analyst estimates of $11.05 billion. During the same period in the prior year, the firm posted $2.58 EPS. Salesforce’s quarterly revenue was up 13.3% on a year-over-year basis. Salesforce has set its FY 2027 guidance at 14.060-14.120 EPS and its Q2 2027 guidance at 3.250-3.270 EPS. As a group, research analysts expect that Salesforce Inc. will post 10.29 EPS for the current fiscal year.

Salesforce Announces Dividend

The company also recently announced a quarterly dividend, which will be paid on Thursday, July 2nd. Shareholders of record on Thursday, June 11th will be issued a $0.44 dividend. This represents a $1.76 annualized dividend and a yield of 1.1%. The ex-dividend date of this dividend is Thursday, June 11th. Salesforce’s dividend payout ratio (DPR) is currently 20.37%.

Salesforce declared that its Board of Directors has initiated a share repurchase plan on Monday, March 16th that permits the company to repurchase $25.00 billion in outstanding shares. This repurchase authorization permits the CRM provider to repurchase up to 14.1% of its shares through open market purchases. Shares repurchase plans are typically a sign that the company’s board of directors believes its stock is undervalued.

About Salesforce

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.