Tulsa Wealth Advisors INC Purchases Shares of 27,716 Amazon.com, Inc. $AMZN

Posted by Don Miller on Jun 22nd, 2026

Tulsa Wealth Advisors INC acquired a new stake in Amazon.com, Inc. (NASDAQ:AMZN) during the 4th quarter, HoldingsChannel.com reports. The institutional investor acquired 27,716 shares of the e-commerce giant’s stock, valued at approximately $6,397,000. Amazon.com accounts for about 2.1% of Tulsa Wealth Advisors INC’s holdings, making the stock its 14th largest position.

Several other institutional investors and hedge funds have also recently modified their holdings of AMZN. Bank of Hawaii raised its position in shares of Amazon.com by 12.7% in the fourth quarter. Bank of Hawaii now owns 93,133 shares of the e-commerce giant’s stock valued at $21,497,000 after purchasing an additional 10,459 shares during the period. Cogent Strategic Wealth LLC bought a new stake in shares of Amazon.com during the 4th quarter worth about $404,000. Reflection Asset Management bought a new stake in shares of Amazon.com during the 4th quarter worth about $2,847,000. CFO Capital Management LLC acquired a new position in Amazon.com in the 4th quarter valued at about $5,331,000. Finally, Sankala Group LLC acquired a new position in Amazon.com in the 4th quarter valued at about $754,000. 72.20% of the stock is currently owned by institutional investors and hedge funds.

Amazon.com Price Performance

NASDAQ AMZN opened at $244.39 on Monday. The company has a current ratio of 1.18, a quick ratio of 1.01 and a debt-to-equity ratio of 0.27. The company has a market cap of $2.63 trillion, a price-to-earnings ratio of 29.23, a PEG ratio of 1.83 and a beta of 1.45. The company has a 50 day moving average of $256.51 and a 200-day moving average of $234.12. Amazon.com, Inc. has a 1-year low of $196.00 and a 1-year high of $278.56.

Amazon.com (NASDAQ:AMZN – Get Free Report) last issued its quarterly earnings results on Wednesday, April 29th. The e-commerce giant reported $2.78 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $1.63 by $1.15. Amazon.com had a return on equity of 19.92% and a net margin of 12.22%.The business had revenue of $181.52 billion for the quarter, compared to the consensus estimate of $177.28 billion. During the same quarter in the prior year, the business posted $1.59 earnings per share. The firm’s quarterly revenue was up 16.6% compared to the same quarter last year. On average, equities research analysts expect that Amazon.com, Inc. will post 7.71 earnings per share for the current fiscal year.

Insider Activity

In related news, VP Shelley Reynolds sold 2,363 shares of the firm’s stock in a transaction on Thursday, May 21st. The stock was sold at an average price of $262.38, for a total value of $620,003.94. Following the transaction, the vice president owned 119,780 shares in the company, valued at approximately $31,427,876.40. This trade represents a 1.93% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Matthew S. Garman sold 15,467 shares of the business’s stock in a transaction dated Thursday, May 21st. The shares were sold at an average price of $263.40, for a total value of $4,074,007.80. Following the completion of the transaction, the chief executive officer directly owned 14,159 shares of the company’s stock, valued at approximately $3,729,480.60. This trade represents a 52.21% decrease in their position. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last quarter, insiders sold 195,774 shares of company stock worth $51,614,434. 8.90% of the stock is owned by insiders.

Analyst Upgrades and Downgrades

A number of equities research analysts have recently issued reports on AMZN shares. Bank of America boosted their price objective on Amazon.com from $298.00 to $310.00 and gave the stock a “buy” rating in a report on Thursday, April 30th. Morgan Stanley lifted their price target on Amazon.com from $300.00 to $330.00 and gave the stock an “overweight” rating in a report on Thursday, April 30th. Maxim Group boosted their price target on Amazon.com from $290.00 to $315.00 and gave the company a “buy” rating in a research note on Thursday, April 30th. Citizens Jmp reaffirmed a “market outperform” rating and issued a $315.00 price objective on shares of Amazon.com in a report on Friday, April 10th. Finally, Royal Bank Of Canada reiterated a “buy” rating on shares of Amazon.com in a research report on Tuesday, June 16th. Fifty-seven research analysts have rated the stock with a Buy rating and three have given a Hold rating to the stock. Based on data from MarketBeat.com, the company has a consensus rating of “Moderate Buy” and a consensus target price of $312.78.

View Our Latest Research Report on AMZN

Amazon.com News Roundup

Here are the key news stories impacting Amazon.com this week:

Positive Sentiment: Analysts are increasingly bullish on Amazon’s AI and cloud positioning, with multiple firms reiterating Buy ratings and highlighting AWS as a long-term growth driver. Brian Pitz Reiterates Amazon as Top Pick, Maintains Buy Rating and $355 Price Target on Strengthening AI and Cloud Positioning
Positive Sentiment: Amazon is reportedly exploring sales of its Trainium AI chips to external data center customers, which could open a new revenue stream and deepen its challenge to Nvidia. Amazon exploring selling its custom AI chips to data center customers
Positive Sentiment: Prime Day is approaching, and Bank of America expects the event to drive strong sales while boosting adoption of Amazon’s AI shopping tools, including Alexa for Shopping. Bank of America Lays Out Expectations Ahead of Amazon Stock’s Prime Day
Positive Sentiment: Amazon is investing more than €10 billion to expand its European fulfillment network, signaling continued support for e-commerce capacity and logistics efficiency. Amazon Commits €10 Billion for European fulfillment network
Neutral Sentiment: Amazon is facing EU scrutiny over whether AWS should be classified as a “gatekeeper” under the Digital Markets Act, which could increase regulatory oversight for the cloud unit. Microsoft and Amazon Face EU Digital Markets Act Scrutiny Over Cloud Dominance
Neutral Sentiment: Amazon MGM Studios dropped the nearly finished OpenAI film “Artificial” after the companies’ broader partnership shift, a move with limited direct financial impact but notable signaling value. Luca Guadagnino’s Sam Altman, OpenAI Film ‘Artificial’ Dropped by Amazon MGM Studios
Negative Sentiment: Amazon is also dealing with employee and public scrutiny over AI data center expansion and labor practices, which could add regulatory and reputational pressure. Amazon investigating engineers who criticized AI data center expansion

About Amazon.com

(Free Report)

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.