NFJ Investment Group LLC Boosts Stock Position in Salesforce Inc. $CRM

NFJ Investment Group LLC grew its holdings in Salesforce Inc. (NYSE:CRM) by 29.0% in the fourth quarter, according to its most recent disclosure with the Securities and Exchange Commission (SEC). The institutional investor owned 181,699 shares of the CRM provider’s stock after buying an additional 40,836 shares during the quarter. Salesforce accounts for 1.7% of NFJ Investment Group LLC’s investment portfolio, making the stock its 13th largest position. NFJ Investment Group LLC’s holdings in Salesforce were worth $48,134,000 as of its most recent SEC filing.

A number of other institutional investors and hedge funds have also made changes to their positions in the business. Nicolet Advisory Services LLC increased its position in shares of Salesforce by 36.0% in the fourth quarter. Nicolet Advisory Services LLC now owns 7,237 shares of the CRM provider’s stock valued at $1,877,000 after buying an additional 1,917 shares in the last quarter. Niles Investment Management LLC purchased a new stake in shares of Salesforce in the fourth quarter valued at approximately $7,044,000. Financial Gravity Asset Management Inc. increased its position in shares of Salesforce by 12.8% in the fourth quarter. Financial Gravity Asset Management Inc. now owns 10,501 shares of the CRM provider’s stock valued at $2,782,000 after buying an additional 1,193 shares in the last quarter. Financial Network Wealth Advisors LLC increased its position in shares of Salesforce by 125.9% in the fourth quarter. Financial Network Wealth Advisors LLC now owns 445 shares of the CRM provider’s stock valued at $118,000 after buying an additional 248 shares in the last quarter. Finally, Focus Partners Wealth increased its position in shares of Salesforce by 256.3% in the fourth quarter. Focus Partners Wealth now owns 895,329 shares of the CRM provider’s stock valued at $237,128,000 after buying an additional 644,040 shares in the last quarter. 80.43% of the stock is currently owned by hedge funds and other institutional investors.

Insider Buying and Selling at Salesforce

In other Salesforce news, Director Laura Alber purchased 2,571 shares of the firm’s stock in a transaction dated Thursday, March 19th. The shares were acquired at an average price of $194.58 per share, with a total value of $500,265.18. Following the purchase, the director directly owned 9,530 shares in the company, valued at approximately $1,854,347.40. This trade represents a 36.94% increase in their position. The purchase was disclosed in a document filed with the SEC, which is available at the SEC website. Also, Director David Blair Kirk purchased 2,570 shares of the firm’s stock in a transaction dated Wednesday, March 18th. The stock was acquired at an average cost of $194.62 per share, for a total transaction of $500,173.40. Following the purchase, the director owned 13,689 shares in the company, valued at approximately $2,664,153.18. The trade was a 23.11% increase in their ownership of the stock. Additional details regarding this purchase are available in the official SEC disclosure. Corporate insiders own 3.50% of the company’s stock.

Key Salesforce News

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Salesforce’s latest quarter was strong, with revenue of $11.13 billion, EPS of $3.88, and AI/data ARR rising to $3.4 billion; Agentforce alone reached $1.2 billion in ARR, reinforcing the company’s AI growth story and supporting the bullish case. Article Title
• Positive Sentiment: Erste Group Bank raised its earnings expectations for Salesforce, estimating FY2027 EPS at $10.17 and FY2028 EPS at $11.07, which suggests confidence in longer-term profitability. Article Title
• Positive Sentiment: Salesforce is getting renewed attention from market watchers, and several articles highlight that its AI pivot and low valuation could attract investors if execution continues to improve. Article Title
• Neutral Sentiment: Salesforce is also being discussed in the context of broader software-sector weakness, with investors favoring AI infrastructure and chip names over traditional subscription software. Article Title
• Negative Sentiment: Salesforce announced another round of layoffs tied to its AI and Marketing Cloud teams, signaling restructuring pressure as it shifts toward AI-focused and usage-based monetization models. Article Title
• Negative Sentiment: Several reports note that CRM shares are near 52-week lows as investors worry the market is rotating away from legacy software names, keeping pressure on the stock despite solid fundamentals. Article Title

Analysts Set New Price Targets

CRM has been the subject of a number of recent analyst reports. Wall Street Zen upgraded Salesforce from a “hold” rating to a “buy” rating in a research report on Saturday, June 6th. Barclays lowered their price target on Salesforce from $252.00 to $236.00 and set an “overweight” rating on the stock in a research note on Thursday, May 28th. Weiss Ratings raised Salesforce from a “sell (d+)” rating to a “hold (c-)” rating in a research note on Wednesday, June 3rd. Royal Bank Of Canada reaffirmed a “neutral” rating on shares of Salesforce in a research note on Thursday, June 4th. Finally, Canaccord Genuity Group lowered their price target on Salesforce from $250.00 to $225.00 and set a “buy” rating on the stock in a research note on Thursday, May 28th. One investment analyst has rated the stock with a Strong Buy rating, twenty-seven have given a Buy rating, nine have assigned a Hold rating and two have issued a Sell rating to the stock. Based on data from MarketBeat, the stock currently has an average rating of “Moderate Buy” and an average price target of $259.26.

Salesforce Stock Performance

NYSE CRM opened at $166.07 on Friday. The stock’s fifty day moving average is $180.10 and its two-hundred day moving average is $206.89. The firm has a market capitalization of $136.01 billion, a P/E ratio of 19.22, a price-to-earnings-growth ratio of 1.03 and a beta of 1.16. The company has a debt-to-equity ratio of 1.15, a quick ratio of 0.79 and a current ratio of 0.79. Salesforce Inc. has a fifty-two week low of $161.40 and a fifty-two week high of $276.80.

Salesforce (NYSE:CRM) last released its quarterly earnings data on Wednesday, May 27th. The CRM provider reported $3.88 earnings per share for the quarter, topping analysts’ consensus estimates of $3.13 by $0.75. The company had revenue of $11.13 billion for the quarter, compared to analyst estimates of $11.05 billion. Salesforce had a return on equity of 18.72% and a net margin of 18.73%.The firm’s revenue for the quarter was up 13.3% compared to the same quarter last year. During the same quarter in the previous year, the company posted $2.58 earnings per share. Salesforce has set its FY 2027 guidance at 14.060-14.120 EPS and its Q2 2027 guidance at 3.250-3.270 EPS. On average, research analysts anticipate that Salesforce Inc. will post 10.29 earnings per share for the current year.

Salesforce declared that its Board of Directors has approved a stock buyback plan on Monday, March 16th that allows the company to repurchase $25.00 billion in outstanding shares. This repurchase authorization allows the CRM provider to buy up to 14.1% of its shares through open market purchases. Shares repurchase plans are generally an indication that the company’s leadership believes its stock is undervalued.

Salesforce Announces Dividend

The business also recently disclosed a quarterly dividend, which will be paid on Thursday, July 2nd. Shareholders of record on Thursday, June 11th will be paid a dividend of $0.44 per share. The ex-dividend date of this dividend is Thursday, June 11th. This represents a $1.76 dividend on an annualized basis and a yield of 1.1%. Salesforce’s payout ratio is 20.37%.

Salesforce Profile

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.