Comparing Bon Natural Life (NASDAQ:BON) & Honest (NASDAQ:HNST)

Bon Natural Life (NASDAQ:BON) and Honest (NASDAQ:HNST) are both small-cap consumer discretionary companies, but which is the better business? We will contrast the two businesses based on the strength of their institutional ownership, valuation, dividends, earnings, analyst recommendations, profitability and risk.

Analyst Recommendations

This is a summary of recent ratings for Bon Natural Life and Honest, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Bon Natural Life	1	0	0	0	1.00
Honest	2	4	2	0	2.00

Honest has a consensus target price of $3.47, suggesting a potential downside of 2.21%. Given Honest’s stronger consensus rating and higher probable upside, analysts clearly believe Honest is more favorable than Bon Natural Life.

Volatility and Risk

Bon Natural Life has a beta of -0.17, meaning that its stock price is 117% less volatile than the S&P 500. Comparatively, Honest has a beta of 2.13, meaning that its stock price is 113% more volatile than the S&P 500.

Institutional and Insider Ownership

0.6% of Bon Natural Life shares are owned by institutional investors. Comparatively, 45.5% of Honest shares are owned by institutional investors. 26.5% of Bon Natural Life shares are owned by insiders. Comparatively, 9.4% of Honest shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Profitability

This table compares Bon Natural Life and Honest’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Bon Natural Life	N/A	N/A	N/A
Honest	-5.39%	3.52%	2.71%

Valuation and Earnings

This table compares Bon Natural Life and Honest”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Bon Natural Life	$18.67 million	0.64	-$2.00 million	N/A	N/A
Honest	$371.32 million	1.05	-$15.69 million	($0.17)	-20.85

Bon Natural Life has higher earnings, but lower revenue than Honest.

Summary

Honest beats Bon Natural Life on 9 of the 12 factors compared between the two stocks.

About Bon Natural Life

Bon Natural Life Limited, together with its subsidiaries, engages in the research and development, manufacture, and sale of functional active ingredients extracted from natural herb plants in the People’s Republic of China and internationally. The company provides personal care ingredients, such as plant extracted fragrance compounds to perfume and fragrance manufacturers; natural health supplements comprising powder drinks and bioactive food ingredient products primarily used as food additives; and nutritional supplements. Its products are principally used by manufacturer customers in the functional food, personal care, cosmetic, and pharmaceutical industries. The company was founded in 2006 and is headquartered in Grand Cayman, the Cayman Islands.

About Honest

The Honest Company, Inc. manufactures and sells diapers and wipes, skin and personal care, and household and wellness products. The company also offers baby clothing and nursery bedding products. It sells its products through digital and retail sales channels, such as its website and third-party ecommerce sites, as well as brick and mortar retailers. The company was incorporated in 2012 and is headquartered in Los Angeles, California.