Hilton Head Capital Partners LLC purchased a new stake in Salesforce Inc. (NYSE:CRM – Free Report) during the 4th quarter, according to its most recent disclosure with the Securities & Exchange Commission. The firm purchased 3,765 shares of the CRM provider’s stock, valued at approximately $997,000.
Several other hedge funds and other institutional investors also recently made changes to their positions in CRM. Norges Bank acquired a new stake in shares of Salesforce in the fourth quarter valued at about $3,182,951,000. Capital World Investors increased its position in Salesforce by 159.0% in the 3rd quarter. Capital World Investors now owns 17,325,206 shares of the CRM provider’s stock worth $4,106,255,000 after buying an additional 10,636,161 shares during the period. Capital International Investors increased its position in Salesforce by 13.3% in the 4th quarter. Capital International Investors now owns 22,721,010 shares of the CRM provider’s stock worth $6,019,199,000 after buying an additional 2,669,891 shares during the period. Hotchkis & Wiley Capital Management LLC bought a new position in Salesforce in the 3rd quarter worth approximately $484,852,000. Finally, Alyeska Investment Group L.P. increased its position in Salesforce by 285.4% in the 3rd quarter. Alyeska Investment Group L.P. now owns 2,487,627 shares of the CRM provider’s stock worth $589,568,000 after buying an additional 1,842,117 shares during the period. 80.43% of the stock is owned by institutional investors and hedge funds.
Salesforce Stock Performance
NYSE:CRM opened at $185.85 on Monday. The firm’s 50-day moving average is $181.31 and its 200-day moving average is $208.71. Salesforce Inc. has a 52-week low of $163.52 and a 52-week high of $276.80. The company has a debt-to-equity ratio of 1.15, a quick ratio of 0.79 and a current ratio of 0.79. The company has a market cap of $152.21 billion, a price-to-earnings ratio of 21.51, a PEG ratio of 1.15 and a beta of 1.16.
Salesforce announced that its Board of Directors has authorized a stock repurchase plan on Monday, March 16th that allows the company to buyback $25.00 billion in outstanding shares. This buyback authorization allows the CRM provider to repurchase up to 14.1% of its stock through open market purchases. Stock buyback plans are generally an indication that the company’s board believes its shares are undervalued.
Salesforce Announces Dividend
The firm also recently announced a quarterly dividend, which will be paid on Thursday, July 2nd. Stockholders of record on Thursday, June 11th will be given a dividend of $0.44 per share. This represents a $1.76 annualized dividend and a dividend yield of 0.9%. The ex-dividend date is Thursday, June 11th. Salesforce’s payout ratio is 20.37%.
More Salesforce News
Here are the key news stories impacting Salesforce this week:
- Positive Sentiment: Salesforce announced a landmark partnership with FIFA for the 2026 World Cup and 2027 Women’s World Cup, which could showcase its AI-driven Agentforce 360 platform to a massive global audience and potentially drive future enterprise demand. Article Title
- Positive Sentiment: KeyCorp kept an Overweight rating and a $290 price target on Salesforce, while modeling earnings above consensus for FY2027, signaling continued analyst confidence in the company’s profit growth. Article Title
- Positive Sentiment: Recent commentary highlights Salesforce’s strong momentum, helped by its AI strategy, Agentforce rollout, recurring revenue base, and expanding free cash flow, which may keep long-term investors interested. Article Title
- Neutral Sentiment: Salesforce’s presentation at the Evercore Global TMT Conference and valuation-focused coverage suggest investors are still reassessing how much of the AI and Agentforce optimism is already priced in. Article Title
- Negative Sentiment: Bridgewater Associates reportedly sold Salesforce, which can pressure sentiment in the near term, although the article argues that institutional selling may create a better entry point for patient investors. Article Title
Insider Activity
In other Salesforce news, Director Laura Alber bought 2,571 shares of the firm’s stock in a transaction dated Thursday, March 19th. The shares were acquired at an average cost of $194.58 per share, for a total transaction of $500,265.18. Following the transaction, the director owned 9,530 shares in the company, valued at approximately $1,854,347.40. The trade was a 36.94% increase in their ownership of the stock. The acquisition was disclosed in a legal filing with the SEC, which is available through the SEC website. Also, Director David Blair Kirk bought 2,570 shares of the firm’s stock in a transaction dated Wednesday, March 18th. The shares were acquired at an average price of $194.62 per share, for a total transaction of $500,173.40. Following the completion of the transaction, the director owned 13,689 shares in the company, valued at $2,664,153.18. This represents a 23.11% increase in their position. The SEC filing for this purchase provides additional information. 3.50% of the stock is currently owned by insiders.
Wall Street Analysts Forecast Growth
Several research analysts have commented on the company. Wells Fargo & Company dropped their price target on Salesforce from $210.00 to $200.00 and set an “equal weight” rating on the stock in a research report on Thursday, May 28th. Sanford C. Bernstein dropped their price objective on shares of Salesforce from $194.00 to $173.00 and set an “underperform” rating on the stock in a report on Thursday, May 28th. B. Riley Financial boosted their price objective on shares of Salesforce from $205.00 to $240.00 and gave the stock a “buy” rating in a report on Thursday, May 28th. DA Davidson dropped their price objective on shares of Salesforce from $200.00 to $175.00 and set a “neutral” rating on the stock in a report on Thursday, May 28th. Finally, Cantor Fitzgerald restated an “overweight” rating and set a $250.00 price objective on shares of Salesforce in a report on Thursday, May 28th. One equities research analyst has rated the stock with a Strong Buy rating, twenty-five have assigned a Buy rating, nine have issued a Hold rating and two have assigned a Sell rating to the stock. Based on data from MarketBeat.com, the company presently has a consensus rating of “Moderate Buy” and an average price target of $257.97.
Salesforce Company Profile
Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.
Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.
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