Westpac Banking Corp lessened its position in Salesforce Inc. (NYSE:CRM – Free Report) by 49.9% in the 4th quarter, according to its most recent 13F filing with the Securities and Exchange Commission. The fund owned 7,494 shares of the CRM provider’s stock after selling 7,454 shares during the quarter. Westpac Banking Corp’s holdings in Salesforce were worth $1,985,000 at the end of the most recent reporting period.
Other institutional investors have also recently made changes to their positions in the company. Board of the Pension Protection Fund bought a new stake in shares of Salesforce in the 4th quarter worth about $26,000. Key Capital Management INC bought a new stake in Salesforce during the 4th quarter valued at about $26,000. Legacy Bridge LLC bought a new stake in Salesforce during the 4th quarter valued at about $27,000. Texas Capital Bancshares Inc TX bought a new stake in Salesforce during the 3rd quarter valued at about $28,000. Finally, Dogwood Wealth Management LLC lifted its holdings in Salesforce by 285.7% during the 4th quarter. Dogwood Wealth Management LLC now owns 108 shares of the CRM provider’s stock valued at $29,000 after buying an additional 80 shares in the last quarter. Institutional investors own 80.43% of the company’s stock.
Salesforce Stock Performance
Shares of NYSE CRM opened at $190.96 on Thursday. The company has a current ratio of 0.79, a quick ratio of 0.79 and a debt-to-equity ratio of 1.15. Salesforce Inc. has a 12 month low of $163.52 and a 12 month high of $276.80. The company has a 50 day simple moving average of $181.09 and a two-hundred day simple moving average of $209.45. The stock has a market cap of $156.39 billion, a price-to-earnings ratio of 22.10, a PEG ratio of 1.31 and a beta of 1.16.
Salesforce announced that its Board of Directors has initiated a share buyback plan on Monday, March 16th that permits the company to repurchase $25.00 billion in shares. This repurchase authorization permits the CRM provider to buy up to 14.1% of its shares through open market purchases. Shares repurchase plans are usually a sign that the company’s management believes its stock is undervalued.
Salesforce Dividend Announcement
The firm also recently announced a quarterly dividend, which will be paid on Thursday, July 2nd. Stockholders of record on Thursday, June 11th will be issued a dividend of $0.44 per share. The ex-dividend date of this dividend is Thursday, June 11th. This represents a $1.76 dividend on an annualized basis and a dividend yield of 0.9%. Salesforce’s dividend payout ratio is presently 20.37%.
Insiders Place Their Bets
In other news, Director Laura Alber acquired 2,571 shares of the company’s stock in a transaction that occurred on Thursday, March 19th. The stock was purchased at an average price of $194.58 per share, with a total value of $500,265.18. Following the completion of the acquisition, the director owned 9,530 shares of the company’s stock, valued at $1,854,347.40. This trade represents a 36.94% increase in their position. The transaction was disclosed in a legal filing with the SEC, which is available at this link. Also, Director David Blair Kirk acquired 2,570 shares of the company’s stock in a transaction that occurred on Wednesday, March 18th. The stock was purchased at an average cost of $194.62 per share, with a total value of $500,173.40. Following the acquisition, the director directly owned 13,689 shares of the company’s stock, valued at $2,664,153.18. This trade represents a 23.11% increase in their position. The SEC filing for this purchase provides additional information. 3.50% of the stock is owned by corporate insiders.
Key Salesforce News
Here are the key news stories impacting Salesforce this week:
- Positive Sentiment: Salesforce’s Agentforce annual recurring revenue reportedly topped $1 billion and reached about $1.2 billion in Q1, up 205% year over year, reinforcing the view that the company’s AI automation push is gaining real traction and could drive future growth. Salesforce’s Agentforce ARR Tops $1B: Can It Fuel More Growth for CRM?
- Positive Sentiment: Analyst and market commentary remains constructive, with reports noting a potential catch-up rally, bullish technical reversal signals, and endorsements from firms such as TD Cowen and KeyBanc despite some target-price trimming. Salesforce: Catch-Up Rally Will Continue; Bookings Rebound Expected In H2
- Positive Sentiment: Salesforce is also being highlighted as a value and cash-flow name, which can support investor demand if the market continues rotating toward profitable software names. Here’s Why Salesforce (CRM) is a Strong Value Stock
- Neutral Sentiment: Salesforce updated investors at the Bank of America Global Technology Conference, but the transcript itself did not include a clear new catalyst in the items provided. Salesforce, Inc. (CRM) Presents at Bank of America 2026 Global Technology Conference Transcript
- Negative Sentiment: Some coverage remains cautious, including commentary that the recent rebound may be running into technical resistance and that more downside could follow if momentum fades. Is This The Top For Salesforce?
- Negative Sentiment: DA Davidson reportedly cut its price target following Q1 results, reflecting lingering skepticism from some analysts even after the earnings beat. DA Davidson Cuts PT on Salesforce, Inc. (CRM) Following Q1 Results
Wall Street Analyst Weigh In
CRM has been the subject of a number of research analyst reports. Piper Sandler lowered shares of Salesforce from an “overweight” rating to a “neutral” rating in a report on Thursday, May 28th. B. Riley Financial lifted their price objective on shares of Salesforce from $205.00 to $240.00 and gave the company a “buy” rating in a report on Thursday, May 28th. Sanford C. Bernstein decreased their price objective on shares of Salesforce from $194.00 to $173.00 and set an “underperform” rating for the company in a report on Thursday, May 28th. UBS Group reiterated a “market outperform” rating on shares of Salesforce in a report on Thursday, May 28th. Finally, BTIG Research reiterated a “buy” rating and set a $255.00 price objective on shares of Salesforce in a report on Tuesday, May 26th. One investment analyst has rated the stock with a Strong Buy rating, twenty-five have issued a Buy rating, nine have issued a Hold rating and three have given a Sell rating to the company’s stock. Based on data from MarketBeat.com, the stock presently has an average rating of “Moderate Buy” and a consensus price target of $257.97.
Read Our Latest Report on Salesforce
About Salesforce
Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.
Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.
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