Recent Investment Analysts’ Ratings Updates for e.l.f. Beauty (ELF)

e.l.f. Beauty (NYSE: ELF) recently received a number of ratings updates from brokerages and research firms:

• 5/26/2026 – e.l.f. Beauty had its price target lowered by B. Riley Financial, Inc. from $130.00 to $70.00. They now have a “buy” rating on the stock.
• 5/22/2026 – e.l.f. Beauty was downgraded by Weiss Ratings from “hold (c-)” to “sell (d+)”.
• 5/21/2026 – e.l.f. Beauty had its “strong-buy” rating reaffirmed by Raymond James Financial, Inc.. They now have a $85.00 price target on the stock.
• 5/21/2026 – e.l.f. Beauty was given a new $80.00 price target by UBS Group AG.
• 5/21/2026 – e.l.f. Beauty had its price target lowered by Piper Sandler from $60.00 to $50.00. They now have a “neutral” rating on the stock.
• 5/21/2026 – e.l.f. Beauty had its price target lowered by Canaccord Genuity Group Inc. from $100.00 to $90.00. They now have a “buy” rating on the stock.
• 5/21/2026 – e.l.f. Beauty had its price target lowered by Morgan Stanley from $67.00 to $59.00. They now have an “equal weight” rating on the stock.
• 5/21/2026 – e.l.f. Beauty had its price target lowered by Jefferies Financial Group Inc. from $85.00 to $70.00. They now have a “buy” rating on the stock.
• 5/21/2026 – e.l.f. Beauty had its price target lowered by UBS Group AG from $70.00 to $60.00. They now have a “neutral” rating on the stock.
• 5/21/2026 – e.l.f. Beauty had its price target lowered by JPMorgan Chase & Co. from $85.00 to $80.00. They now have an “overweight” rating on the stock.
• 5/21/2026 – e.l.f. Beauty had its price target lowered by Bank of America Corporation from $93.00 to $85.00. They now have a “buy” rating on the stock.
• 5/19/2026 – e.l.f. Beauty had its price target lowered by Piper Sandler from $85.00 to $60.00. They now have a “neutral” rating on the stock.
• 5/18/2026 – e.l.f. Beauty had its price target lowered by Canaccord Genuity Group Inc. from $121.00 to $100.00. They now have a “buy” rating on the stock.
• 5/14/2026 – e.l.f. Beauty was given a new $65.00 price target by Deutsche Bank Aktiengesellschaft.
• 5/4/2026 – e.l.f. Beauty was downgraded by Weiss Ratings from “hold (c)” to “hold (c-)”.
• 5/1/2026 – e.l.f. Beauty had its “equal weight” rating reaffirmed by Morgan Stanley. They now have a $67.00 price target on the stock, down from $80.00.
• 4/28/2026 – e.l.f. Beauty had its price target lowered by Robert W. Baird from $115.00 to $90.00. They now have an “outperform” rating on the stock.
• 4/17/2026 – e.l.f. Beauty had its price target lowered by JPMorgan Chase & Co. from $105.00 to $85.00. They now have an “overweight” rating on the stock.
• 4/15/2026 – e.l.f. Beauty had its price target lowered by Citigroup Inc. from $115.00 to $87.00. They now have a “buy” rating on the stock.
• 4/10/2026 – e.l.f. Beauty had its price target lowered by Bank of America Corporation from $115.00 to $93.00. They now have a “buy” rating on the stock.
• 4/7/2026 – e.l.f. Beauty had its price target lowered by UBS Group AG from $102.00 to $70.00. They now have a “neutral” rating on the stock.
• 4/2/2026 – e.l.f. Beauty is now covered by Evercore Inc. They set an “inline” rating and a $68.00 price target on the stock.

Insider Activity at e.l.f. Beauty

In other e.l.f. Beauty news, insider Kory Marchisotto sold 23,796 shares of e.l.f. Beauty stock in a transaction dated Monday, April 27th. The stock was sold at an average price of $63.66, for a total transaction of $1,514,853.36. Following the completion of the sale, the insider directly owned 152,417 shares of the company’s stock, valued at $9,702,866.22. The trade was a 13.50% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available at this link. Also, insider Mandy J. Fields sold 23,656 shares of e.l.f. Beauty stock in a transaction dated Monday, April 27th. The stock was sold at an average price of $63.66, for a total value of $1,505,940.96. Following the sale, the insider directly owned 77,437 shares of the company’s stock, valued at $4,929,639.42. This trade represents a 23.40% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders sold 210,013 shares of company stock worth $13,315,490 over the last three months. Company insiders own 3.90% of the company’s stock.

e.l.f. Beauty (NYSE: ELF) is an American cosmetics company known for offering an extensive range of affordable, trend-driven makeup and skincare products. The company’s portfolio spans foundations, lipsticks, mascaras, brushes, serums, masks and other beauty essentials, all positioned at accessible price points. e.l.f. Beauty maintains a direct-to-consumer platform through its e-commerce site and engages in widespread retail partnerships with major chains such as Target, Walmart, Ulta Beauty and Amazon.

Founded in 2004 and headquartered in Oakland, California, e.l.f.