Netflix, Inc. $NFLX Shares Acquired by Garde Capital Inc.

Garde Capital Inc. increased its holdings in Netflix, Inc. (NASDAQ:NFLX) by 1,218.5% during the fourth quarter, HoldingsChannel.com reports. The fund owned 13,014 shares of the Internet television network’s stock after buying an additional 12,027 shares during the period. Garde Capital Inc.’s holdings in Netflix were worth $1,220,000 as of its most recent filing with the Securities and Exchange Commission (SEC).

Other institutional investors have also modified their holdings of the company. Imprint Wealth LLC acquired a new position in shares of Netflix in the 3rd quarter valued at $25,000. Bare Financial Services Inc increased its stake in Netflix by 93.3% in the 3rd quarter. Bare Financial Services Inc now owns 29 shares of the Internet television network’s stock valued at $35,000 after buying an additional 14 shares during the period. Horizon Financial Services LLC increased its stake in Netflix by 480.0% in the 3rd quarter. Horizon Financial Services LLC now owns 29 shares of the Internet television network’s stock valued at $35,000 after buying an additional 24 shares during the period. Redmont Wealth Advisors LLC acquired a new position in Netflix in the 3rd quarter valued at $36,000. Finally, Promus Capital LLC acquired a new position in Netflix in the 3rd quarter valued at $48,000. 80.93% of the stock is owned by institutional investors and hedge funds.

Insider Activity at Netflix

In other Netflix news, CFO Spencer Adam Neumann sold 9,253 shares of the business’s stock in a transaction on Thursday, May 7th. The shares were sold at an average price of $88.95, for a total transaction of $823,054.35. Following the sale, the chief financial officer directly owned 73,787 shares in the company, valued at approximately $6,563,353.65. The trade was a 11.14% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through the SEC website. Also, insider David A. Hyman sold 5,722 shares of the business’s stock in a transaction on Tuesday, May 5th. The stock was sold at an average price of $88.08, for a total transaction of $503,993.76. Following the sale, the insider owned 316,100 shares in the company, valued at $27,842,088. The trade was a 1.78% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The sale was made to cover tax withholding obligations related to the vesting of equity awards. In the last ninety days, insiders sold 1,365,509 shares of company stock worth $129,675,743. 1.24% of the stock is currently owned by insiders.

Netflix Price Performance

Shares of NASDAQ NFLX opened at $86.36 on Friday. The firm has a market capitalization of $363.64 billion, a P/E ratio of 27.89, a PEG ratio of 1.11 and a beta of 1.55. Netflix, Inc. has a one year low of $75.01 and a one year high of $134.12. The company’s fifty day moving average is $93.29 and its two-hundred day moving average is $93.43. The company has a debt-to-equity ratio of 0.43, a quick ratio of 1.41 and a current ratio of 1.41.

Netflix (NASDAQ:NFLX) last issued its earnings results on Thursday, April 16th. The Internet television network reported $1.23 EPS for the quarter, topping the consensus estimate of $0.76 by $0.47. The company had revenue of $12.25 billion for the quarter, compared to analyst estimates of $12.17 billion. Netflix had a net margin of 28.52% and a return on equity of 40.92%. The business’s revenue was up 16.2% on a year-over-year basis. During the same period in the previous year, the firm earned $6.61 EPS. Netflix has set its Q2 2026 guidance at 0.780-0.780 EPS. Analysts forecast that Netflix, Inc. will post 3.6 EPS for the current fiscal year.

Key Headlines Impacting Netflix

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Multiple analyst-style pieces argue that Netflix’s ad business is becoming a major growth driver, with 2026 ad revenue projections around $3 billion and new formats, live events, and ad-tech tools expanding monetization. Article Title
• Positive Sentiment: Several bullish writeups say Netflix could be in the early stages of a comeback, citing upside from advertising scale and stronger cash generation, with one piece raising a 12-month target far above current levels. Article Title
• Positive Sentiment: Another bullish note says Netflix’s ad empire story is “too good to ignore,” highlighting the scalability of the ad tier, higher ARPU, and the potential for ad revenue to become a meaningful share of total sales. Article Title
• Positive Sentiment: Netflix is also getting support from reports tied to the AI/content-efficiency narrative, including a $600 million deal involving Ben Affleck’s AI company and claims that Netflix could save billions over time through production efficiencies. Article Title
• Neutral Sentiment: Netflix-related mentions in broader entertainment coverage, including a new “60 Minutes” head who previously worked with Netflix projects, are not likely to have a direct material impact on the stock. Article Title
• Negative Sentiment: Some recent coverage still points out that NFLX has been trading well below its 52-week high and has had a difficult year, which keeps valuation concerns and skepticism alive. Article Title

Analyst Upgrades and Downgrades

Several equities analysts have issued reports on NFLX shares. Morgan Stanley reissued an “overweight” rating on shares of Netflix in a research note on Friday, April 17th. Huber Research raised shares of Netflix from a “strong sell” rating to a “strong-buy” rating in a research note on Friday, February 27th. Citic Securities boosted their price objective on shares of Netflix from $95.00 to $107.00 and gave the company a “hold” rating in a research note on Monday, April 27th. Citigroup started coverage on shares of Netflix in a research note on Thursday, April 16th. They issued a “market perform” rating on the stock. Finally, JPMorgan Chase & Co. reissued a “buy” rating on shares of Netflix in a research note on Wednesday, April 22nd. Two investment analysts have rated the stock with a Strong Buy rating, thirty-four have given a Buy rating and sixteen have issued a Hold rating to the company’s stock. According to MarketBeat, the company currently has a consensus rating of “Moderate Buy” and an average target price of $114.82.

Netflix Profile

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.