Weekly Research Analysts’ Ratings Updates for Snap (SNAP)

Several analysts have recently updated their ratings and price targets for Snap (NYSE: SNAP):

• 5/18/2026 – Snap had its “neutral” rating reaffirmed by Citigroup Inc..
• 5/17/2026 – Snap was downgraded by Wall Street Zen from “buy” to “hold”.
• 5/12/2026 – Snap was downgraded by Freedom Capital from “strong-buy” to “hold”.
• 5/9/2026 – Snap was upgraded by Wall Street Zen from “hold” to “buy”.
• 5/7/2026 – Snap had its price target lowered by The Goldman Sachs Group, Inc. from $8.00 to $7.00. They now have a “neutral” rating on the stock.
• 5/7/2026 – Snap was given a new $8.00 price target by UBS Group AG.
• 5/7/2026 – Snap had its price target lowered by JPMorgan Chase & Co. from $7.00 to $6.00. They now have an “underweight” rating on the stock.
• 5/7/2026 – Snap had its price target lowered by Royal Bank Of Canada from $10.00 to $8.00. They now have a “sector perform” rating on the stock.
• 5/7/2026 – Snap had its price target raised by Wells Fargo & Company from $6.00 to $7.00. They now have an “equal weight” rating on the stock.
• 4/27/2026 – Snap was downgraded by The Goldman Sachs Group, Inc. from “neutral” to “neutral”.
• 4/27/2026 – Snap is now covered by TD Cowen. They set a “buy” rating on the stock.
• 4/27/2026 – Snap is now covered by Benchmark Co.. They set a “buy” rating on the stock.
• 4/27/2026 – Snap was downgraded by BNP Paribas Exane to “neutral”.
• 4/27/2026 – Snap is now covered by Tigress Financial. They set a “buy” rating on the stock.
• 4/27/2026 – Snap was downgraded by HSBC Holdings plc from “hold” to “hold”.
• 4/27/2026 – Snap was downgraded by Sanford C. Bernstein from “market perform” to “market perform”.
• 4/27/2026 – Snap was upgraded by KeyCorp from “sector weight” to “overweight”.
• 4/27/2026 – Snap was upgraded by Barclays PLC from “overweight” to “overweight”.
• 4/27/2026 – Snap was upgraded by Rothschild & Co Redburn from “neutral” to “buy”. They now have a $10.00 price target on the stock.
• 4/21/2026 – Snap had its price target raised by Stifel Nicolaus from $4.50 to $5.25. They now have a “hold” rating on the stock.
• 4/20/2026 – Snap had its “sell (e+)” rating reaffirmed by Weiss Ratings.
• 4/16/2026 – Snap had its “neutral” rating reaffirmed by Guggenheim. They now have a $6.50 price target on the stock.
• 4/16/2026 – Snap had its “neutral” rating reaffirmed by Rosenblatt Securities. They now have a $6.40 price target on the stock.
• 4/15/2026 – Snap had its price target raised by Citigroup Inc. from $6.00 to $7.00. They now have a “neutral” rating on the stock.
• 4/15/2026 – Snap had its price target raised by BMO Capital Markets from $13.00 to $15.00. They now have an “outperform” rating on the stock.
• 4/14/2026 – Snap had its price target lowered by Canaccord Genuity Group Inc. from $7.00 to $6.00. They now have a “hold” rating on the stock.
• 4/7/2026 – Snap had its price target lowered by Wells Fargo & Company from $8.00 to $6.00. They now have an “equal weight” rating on the stock.

Insider Buying and Selling

In other news, CTO Robert C. Murphy sold 2,000,000 shares of the company’s stock in a transaction that occurred on Wednesday, May 13th. The stock was sold at an average price of $5.44, for a total value of $10,880,000.00. Following the transaction, the chief technology officer owned 47,012,324 shares of the company’s stock, valued at approximately $255,747,042.56. This represents a 4.08% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. Also, CFO Douglas Hott sold 124,209 shares of the business’s stock in a transaction that occurred on Monday, May 18th. The shares were sold at an average price of $5.60, for a total value of $695,570.40. Following the completion of the sale, the chief financial officer owned 2,571,149 shares of the company’s stock, valued at approximately $14,398,434.40. This trade represents a 4.61% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders have sold 2,665,427 shares of company stock valued at $14,514,853 in the last ninety days. 22.68% of the stock is currently owned by company insiders.

Snap Inc is a camera and social media company best known for developing and operating Snapchat, a multimedia messaging application that allows users to send photos, videos and messages that disappear after being viewed. In addition to its core messaging service, Snap offers a suite of augmented reality (AR) tools, including custom Lenses and Filters, that enable users and third-party developers to create interactive and immersive experiences. The company also provides advertising solutions that allow brands to engage audiences through Snap Ads, Sponsored Lenses and Discover content on the platform.

Founded in 2011 by Evan Spiegel and Bobby Murphy, Snap has continually focused on innovation in camera technology and AR.