Brokers Set Expectations for Harley-Davidson FY2026 Earnings

Harley-Davidson, Inc. (NYSE:HOG) – Equities research analysts at Zacks Research lowered their FY2026 earnings estimates for Harley-Davidson in a report released on Tuesday, May 19th. Zacks Research analyst Team now expects that the company will post earnings per share of $0.43 for the year, down from their previous estimate of $0.68. Zacks Research has a “Hold” rating on the stock. The consensus estimate for Harley-Davidson’s current full-year earnings is $0.66 per share. Zacks Research also issued estimates for Harley-Davidson’s Q4 2026 earnings at ($0.77) EPS, Q1 2027 earnings at $0.70 EPS, Q2 2027 earnings at $1.12 EPS, Q3 2027 earnings at $0.69 EPS, Q4 2027 earnings at ($0.95) EPS, FY2027 earnings at $1.56 EPS, Q1 2028 earnings at $0.78 EPS and FY2028 earnings at $1.49 EPS.

Harley-Davidson (NYSE:HOG) last posted its quarterly earnings results on Tuesday, May 5th. The company reported $0.22 EPS for the quarter, missing the consensus estimate of $0.34 by ($0.12). Harley-Davidson had a net margin of 5.68% and a return on equity of 7.03%. The business had revenue of $1.17 billion during the quarter, compared to analysts’ expectations of $1.01 billion. During the same quarter in the previous year, the business posted $1.07 EPS. The company’s quarterly revenue was down 11.7% on a year-over-year basis.

HOG has been the subject of several other research reports. Wells Fargo & Company increased their price objective on shares of Harley-Davidson from $15.00 to $19.00 and gave the company an “underweight” rating in a research report on Wednesday, May 6th. Argus raised shares of Harley-Davidson to a “strong-buy” rating in a research report on Tuesday, February 17th. Wall Street Zen downgraded shares of Harley-Davidson from a “hold” rating to a “sell” rating in a research report on Saturday, March 7th. Robert W. Baird set a $28.00 price target on shares of Harley-Davidson in a research report on Wednesday, May 6th. Finally, UBS Group raised their price target on shares of Harley-Davidson from $19.00 to $26.00 and gave the stock a “neutral” rating in a research report on Monday, May 11th. One investment analyst has rated the stock with a Strong Buy rating, two have given a Buy rating, five have issued a Hold rating and two have assigned a Sell rating to the company. According to data from MarketBeat.com, the stock presently has a consensus rating of “Hold” and a consensus target price of $24.22.

Harley-Davidson Stock Down 2.5%

Shares of NYSE:HOG opened at $23.26 on Friday. The company has a quick ratio of 1.66, a current ratio of 1.91 and a debt-to-equity ratio of 0.37. Harley-Davidson has a 52-week low of $17.09 and a 52-week high of $31.25. The company has a 50 day moving average of $21.86 and a two-hundred day moving average of $21.62. The company has a market capitalization of $2.45 billion, a price-to-earnings ratio of 13.21, a price-to-earnings-growth ratio of 8.47 and a beta of 1.27.

Hedge Funds Weigh In On Harley-Davidson

Large investors have recently added to or reduced their stakes in the company. Vanguard Group Inc. lifted its stake in Harley-Davidson by 7.3% during the third quarter. Vanguard Group Inc. now owns 12,958,561 shares of the company’s stock worth $361,544,000 after purchasing an additional 886,998 shares during the last quarter. WINTON GROUP Ltd lifted its stake in Harley-Davidson by 449.9% during the third quarter. WINTON GROUP Ltd now owns 295,687 shares of the company’s stock worth $8,250,000 after purchasing an additional 241,918 shares during the last quarter. Mitsubishi UFJ Trust & Banking Corp lifted its stake in Harley-Davidson by 615.5% during the third quarter. Mitsubishi UFJ Trust & Banking Corp now owns 61,465 shares of the company’s stock worth $1,715,000 after purchasing an additional 52,875 shares during the last quarter. Algert Global LLC bought a new position in Harley-Davidson during the third quarter worth $17,246,000. Finally, SG Americas Securities LLC lifted its stake in Harley-Davidson by 1,277.0% during the fourth quarter. SG Americas Securities LLC now owns 1,094,119 shares of the company’s stock worth $22,418,000 after purchasing an additional 1,014,660 shares during the last quarter. 85.10% of the stock is currently owned by institutional investors.

Insider Activity at Harley-Davidson

In related news, insider Paul J. Krause sold 1,564 shares of the firm’s stock in a transaction on Monday, May 11th. The stock was sold at an average price of $26.00, for a total transaction of $40,664.00. Following the transaction, the insider directly owned 30,012 shares in the company, valued at $780,312. This trade represents a 4.95% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is available through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CFO Jonathan R. Root sold 1,554 shares of the firm’s stock in a transaction on Tuesday, May 19th. The stock was sold at an average price of $24.21, for a total value of $37,622.34. Following the transaction, the chief financial officer owned 32,508 shares in the company, valued at $787,018.68. This trade represents a 4.56% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold a total of 9,572 shares of company stock worth $199,041 over the last three months. 0.97% of the stock is owned by corporate insiders.

Harley-Davidson Dividend Announcement

The business also recently declared a quarterly dividend, which will be paid on Thursday, June 25th. Stockholders of record on Monday, June 8th will be given a dividend of $0.1875 per share. The ex-dividend date of this dividend is Monday, June 8th. This represents a $0.75 dividend on an annualized basis and a dividend yield of 3.2%. Harley-Davidson’s dividend payout ratio (DPR) is presently 42.61%.

More Harley-Davidson News

Here are the key news stories impacting Harley-Davidson this week:

• Positive Sentiment: Harley-Davidson declared a quarterly cash dividend of $0.1875 per share, reinforcing its income appeal for shareholders. Harley-Davidson, Inc. Declares Dividend
• Neutral Sentiment: CFO Jonathan R. Root sold 1,554 shares under a pre-arranged 10b5-1 plan, a routine insider transaction that may still slightly weigh on sentiment. SEC Form 4 filing
• Negative Sentiment: Zacks Research cut its Q2 2026 EPS estimate to $0.61 from $0.73 and kept a Hold rating, suggesting near-term earnings expectations are weakening. Harley-Davidson Targets Retail Shift As Valuation And Dividend Questions Linger
• Negative Sentiment: Zacks also lowered its Q3 2026 EPS estimate to $0.37 from $0.43, adding to concerns that profitability may be softer than previously expected. A Look At Harley-Davidson (HOG) Valuation After Recent Share Price Swings

Harley-Davidson Company Profile

Harley-Davidson, Inc is a renowned American motorcycle manufacturer best known for its heavyweight cruiser and touring bikes. Founded in 1903 in Milwaukee, Wisconsin, the company has built a strong reputation for producing distinctive motorcycles characterized by their signature V-twin engines, chrome finishes and robust frames. Harley-Davidson markets its products globally through a network of franchised dealerships and focuses on delivering an immersive brand experience to its customers, emphasizing lifestyle and community alongside its motorcycles.

In addition to its core motorcycle business, Harley-Davidson offers an extensive range of parts, accessories and apparel under its Genuine Motor Parts & Accessories and MotorClothes lines.