Citi Trends (NASDAQ:CTRN – Get Free Report) and Hennes & Mauritz (OTCMKTS:HNNMY – Get Free Report) are both retail/wholesale companies, but which is the superior business? We will compare the two companies based on the strength of their analyst recommendations, profitability, institutional ownership, valuation, dividends, risk and earnings.
Valuation and Earnings
This table compares Citi Trends and Hennes & Mauritz”s gross revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Citi Trends | $819.96 million | 0.38 | $5.21 million | $0.59 | 63.64 |
| Hennes & Mauritz | $23.01 billion | 1.04 | $1.23 billion | $0.16 | 21.25 |
Risk & Volatility
Citi Trends has a beta of 1.93, indicating that its stock price is 93% more volatile than the S&P 500. Comparatively, Hennes & Mauritz has a beta of 1.1, indicating that its stock price is 10% more volatile than the S&P 500.
Analyst Recommendations
This is a summary of recent ratings and price targets for Citi Trends and Hennes & Mauritz, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Citi Trends | 0 | 1 | 2 | 0 | 2.67 |
| Hennes & Mauritz | 2 | 4 | 0 | 1 | 2.00 |
Citi Trends currently has a consensus price target of $68.00, indicating a potential upside of 81.09%. Given Citi Trends’ stronger consensus rating and higher probable upside, research analysts clearly believe Citi Trends is more favorable than Hennes & Mauritz.
Insider & Institutional Ownership
0.0% of Hennes & Mauritz shares are owned by institutional investors. 9.6% of Citi Trends shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.
Profitability
This table compares Citi Trends and Hennes & Mauritz’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Citi Trends | 0.64% | -4.78% | -1.16% |
| Hennes & Mauritz | 5.48% | 30.79% | 7.32% |
Summary
Hennes & Mauritz beats Citi Trends on 8 of the 15 factors compared between the two stocks.
About Citi Trends
Citi Trends, Inc. operates as a value retailer of fashion apparel, accessories, and home goods. The company offers apparel, such as fashion sportswear and footwear for men and ladies, as well as apparel for kids, including newborns, infants, toddlers, boys, and girls; sleepwear, lingerie, and scrubs for ladies; and kids uniforms and accessories. It also provides accessories and beauty products that include handbags, luggage, hats, belts, sunglasses, jewelry, and watches, as well as offers outerwear for men and women. In addition, the company offers home and lifestyle products comprising home products for the bedroom, bathroom, kitchen, and decorative accessories; and food, tech, team sports, health and products, as well as seasonal items, books, and toys. Citi Trends, Inc. provides its products primarily to African American and multicultural families in the United States. The company was formerly known as Allied Fashion, Inc. and changed its name to Citi Trends, Inc. in 2001. Citi Trends, Inc. was founded in 1946 and is headquartered in Savannah, Georgia.
About Hennes & Mauritz
H & M Hennes & Mauritz AB (publ) provides clothing, accessories, footwear, cosmetics, home textiles, and homeware for women, men, and children worldwide. It offers sportswear, shoes, bags, beauty products, activewear, jeans, and ready-to-wear; and interior products, including bed linens, dinnerware, textiles, furniture, and lighting. The company provides its products under the H&M, H&M HOME, H&M Move, H&M Beauty, COS, Weekday, Monki, & Other Stories, ARKET, Afound, and Singular Society brand names. In addition, it operates Sellpy, a broad digital platform for second-hand fashion and other products; and Creator Studio, a global platform for merchandise design and production, as well as provides solutions to extend the useful life of unwanted garments through reuse and recycling under Looper Textile name. The company offers its products through online and physical stores. H & M Hennes & Mauritz AB (publ) was incorporated in 1943 and is headquartered in Stockholm, Sweden.
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