Recent Investment Analysts’ Ratings Updates for HubSpot (HUBS)

A number of research firms have changed their ratings and price targets for HubSpot (NYSE: HUBS):

• 4/30/2026 – HubSpot had its price target lowered by Citigroup Inc. from $368.00 to $321.00. They now have a “buy” rating on the stock.
• 4/21/2026 – HubSpot had its “buy” rating reaffirmed by BTIG Research. They now have a $300.00 price target on the stock.
• 4/19/2026 – HubSpot was downgraded by Wall Street Zen from “strong-buy” to “buy”.
• 4/16/2026 – HubSpot had its price target lowered by Canaccord Genuity Group Inc. from $485.00 to $350.00. They now have a “buy” rating on the stock.
• 4/16/2026 – HubSpot had its “outperform” rating reaffirmed by Royal Bank Of Canada. They now have a $400.00 price target on the stock.
• 4/14/2026 – HubSpot had its price target lowered by UBS Group AG from $325.00 to $260.00. They now have a “buy” rating on the stock.
• 4/14/2026 – HubSpot had its price target lowered by Piper Sandler from $280.00 to $260.00. They now have an “overweight” rating on the stock.
• 4/14/2026 – HubSpot was downgraded by Zacks Research from “strong-buy” to “hold”.
• 4/11/2026 – HubSpot was upgraded by Wall Street Zen from “buy” to “strong-buy”.
• 4/10/2026 – HubSpot had its “buy” rating reaffirmed by Citigroup Inc..
• 4/2/2026 – HubSpot had its price target lowered by Stifel Nicolaus from $375.00 to $325.00. They now have a “buy” rating on the stock.
• 3/31/2026 – HubSpot is now covered by Bank of America Corporation. They set a “buy” rating and a $300.00 price target on the stock.

Insider Transactions at HubSpot

In other news, insider Erika Ashley Fisher sold 841 shares of the stock in a transaction dated Wednesday, February 4th. The stock was sold at an average price of $238.01, for a total value of $200,166.41. Following the transaction, the insider directly owned 10,119 shares of the company’s stock, valued at approximately $2,408,423.19. This represents a 7.67% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through the SEC website. Also, Director Brian Halligan sold 8,500 shares of the stock in a transaction dated Tuesday, March 17th. The shares were sold at an average price of $262.75, for a total value of $2,233,375.00. Following the completion of the transaction, the director directly owned 370,558 shares in the company, valued at $97,364,114.50. This represents a 2.24% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders sold 26,483 shares of company stock worth $6,585,062 over the last three months. Corporate insiders own 4.00% of the company’s stock.

HubSpot, Inc is a software company that develops a cloud-based customer relationship management (CRM) platform designed to help organizations attract, engage and delight customers. Its primary business activities center on providing integrated marketing, sales and customer service tools that support inbound marketing strategies, content management, lead nurturing, sales automation and customer support workflows.

The company’s product suite is organized around modular “hubs” built on a central CRM: Marketing Hub, Sales Hub, Service Hub, CMS Hub and Operations Hub.