MediaAlpha (NYSE:MAX) Insider Steven Yi Sells 4,000 Shares of Stock

Posted by James Conley on Apr 3rd, 2026

MediaAlpha, Inc. (NYSE:MAX – Get Free Report) insider Steven Yi sold 4,000 shares of the company’s stock in a transaction that occurred on Wednesday, April 1st. The stock was sold at an average price of $9.15, for a total transaction of $36,600.00. Following the transaction, the insider owned 3,031,247 shares in the company, valued at $27,735,910.05. The trade was a 0.13% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which is available through this link.

Steven Yi also recently made the following trade(s):

On Monday, March 30th, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $9.23, for a total transaction of $36,920.00.
On Wednesday, March 25th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.42, for a total transaction of $37,680.00.
On Monday, March 23rd, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.67, for a total value of $38,680.00.
On Wednesday, March 18th, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $9.59, for a total value of $38,360.00.
On Tuesday, March 17th, Steven Yi sold 5,227 shares of MediaAlpha stock. The stock was sold at an average price of $9.94, for a total value of $51,956.38.
On Monday, March 16th, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $9.93, for a total value of $39,720.00.
On Tuesday, March 10th, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $9.75, for a total value of $39,000.00.
On Monday, March 9th, Steven Yi sold 5,650 shares of MediaAlpha stock. The stock was sold at an average price of $9.86, for a total value of $55,709.00.
On Tuesday, March 3rd, Steven Yi sold 8,000 shares of MediaAlpha stock. The stock was sold at an average price of $10.03, for a total value of $80,240.00.
On Monday, March 2nd, Steven Yi sold 39,252 shares of MediaAlpha stock. The shares were sold at an average price of $9.99, for a total transaction of $392,127.48.

MediaAlpha Trading Up 3.2%

Shares of NYSE MAX opened at $9.38 on Friday. MediaAlpha, Inc. has a 1 year low of $7.09 and a 1 year high of $13.92. The firm’s 50-day moving average is $9.30 and its 200-day moving average is $11.17. The firm has a market capitalization of $604.69 million, a PE ratio of 24.04 and a beta of 1.39.

MediaAlpha (NYSE:MAX – Get Free Report) last announced its quarterly earnings data on Monday, February 23rd. The company reported $0.50 earnings per share for the quarter, beating the consensus estimate of $0.25 by $0.25. MediaAlpha had a net margin of 2.30% and a negative return on equity of 132.73%. The business had revenue of $291.16 million for the quarter, compared to analyst estimates of $296.42 million. During the same period in the prior year, the business posted $0.08 earnings per share. MediaAlpha’s revenue was down 3.2% compared to the same quarter last year. As a group, equities research analysts anticipate that MediaAlpha, Inc. will post 0.48 earnings per share for the current fiscal year.

Analysts Set New Price Targets

Several research firms have recently issued reports on MAX. The Goldman Sachs Group reduced their price target on MediaAlpha from $13.50 to $11.50 and set a “neutral” rating on the stock in a research report on Tuesday, February 24th. Zacks Research lowered MediaAlpha from a “strong-buy” rating to a “hold” rating in a research note on Wednesday, March 25th. Keefe, Bruyette & Woods reduced their target price on MediaAlpha from $19.00 to $16.00 and set an “outperform” rating on the stock in a report on Tuesday, February 24th. Royal Bank Of Canada decreased their target price on MediaAlpha from $18.00 to $11.00 and set an “outperform” rating for the company in a research report on Tuesday, February 24th. Finally, Wall Street Zen downgraded shares of MediaAlpha from a “strong-buy” rating to a “buy” rating in a research report on Saturday, March 28th. Four research analysts have rated the stock with a Buy rating and three have assigned a Hold rating to the company’s stock. Based on data from MarketBeat.com, the company presently has an average rating of “Moderate Buy” and an average price target of $12.90.

Read Our Latest Research Report on MAX

Institutional Trading of MediaAlpha

A number of institutional investors have recently modified their holdings of the company. Millennium Management LLC boosted its position in MediaAlpha by 680.9% during the 3rd quarter. Millennium Management LLC now owns 1,429,556 shares of the company’s stock worth $16,268,000 after acquiring an additional 1,246,493 shares during the last quarter. Victory Capital Management Inc. raised its holdings in shares of MediaAlpha by 1,261.9% in the third quarter. Victory Capital Management Inc. now owns 710,819 shares of the company’s stock valued at $8,089,000 after purchasing an additional 658,625 shares during the last quarter. JPMorgan Chase & Co. lifted its position in shares of MediaAlpha by 95.2% in the third quarter. JPMorgan Chase & Co. now owns 1,058,441 shares of the company’s stock worth $12,045,000 after purchasing an additional 516,195 shares in the last quarter. Lazard Asset Management LLC acquired a new position in MediaAlpha during the second quarter worth $4,268,000. Finally, Lighthouse Investment Partners LLC boosted its holdings in MediaAlpha by 831.7% during the third quarter. Lighthouse Investment Partners LLC now owns 353,930 shares of the company’s stock worth $4,028,000 after purchasing an additional 315,943 shares during the last quarter. 64.39% of the stock is currently owned by institutional investors.

About MediaAlpha

(Get Free Report)

MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company’s platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.

The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.