Shares of ServiceNow, Inc. (NYSE:NOW – Get Free Report) dropped 2% on Thursday after Stifel Nicolaus lowered their price target on the stock from $180.00 to $135.00. Stifel Nicolaus currently has a buy rating on the stock. ServiceNow traded as low as $98.46 and last traded at $101.9770. Approximately 16,551,624 shares changed hands during mid-day trading, a decline of 12% from the average daily volume of 18,755,967 shares. The stock had previously closed at $104.04.
A number of other equities research analysts also recently commented on NOW. UBS Group set a $115.00 price target on shares of ServiceNow in a report on Thursday, January 29th. Royal Bank Of Canada reduced their price objective on shares of ServiceNow from $185.00 to $150.00 and set an “outperform” rating on the stock in a research note on Monday, February 9th. Canaccord Genuity Group set a $200.00 target price on shares of ServiceNow in a research report on Thursday, January 29th. BMO Capital Markets lowered their target price on shares of ServiceNow from $175.00 to $170.00 and set an “outperform” rating for the company in a research note on Thursday, January 29th. Finally, Piper Sandler reissued an “overweight” rating on shares of ServiceNow in a research note on Thursday, January 29th. Three research analysts have rated the stock with a Strong Buy rating, thirty-three have given a Buy rating, five have given a Hold rating and two have given a Sell rating to the company’s stock. According to MarketBeat.com, ServiceNow currently has an average rating of “Moderate Buy” and an average price target of $188.59.
Get Our Latest Analysis on NOW
Insider Buying and Selling
ServiceNow News Roundup
Here are the key news stories impacting ServiceNow this week:
- Positive Sentiment: Expanded AI partnership with NVIDIA to operationalize the “Autonomous Workforce,” which supports ServiceNow’s AI go‑to‑market and could accelerate monetization of platform AI capabilities. ServiceNow (NOW) Expands Partnership With NVIDIA
- Positive Sentiment: Armis acquisition framed as strengthening ServiceNow’s core platform and security posture — a strategic tuck‑in that could deepen enterprise stickiness. ServiceNow’s Deal May Be Bigger Than It Looks
- Positive Sentiment: Raised liquidity: ServiceNow entered a $3 billion unsecured revolving credit facility (and CP programs), improving balance‑sheet flexibility ahead of earnings. ServiceNow Boosts Liquidity With New Credit and CP Programs
- Positive Sentiment: Benchmark initiated coverage with a Buy and $125 target, arguing the selloff offers a long‑term entry point. Benchmark Initiates at Buy with $125 PT
- Positive Sentiment: Morgan Stanley maintained a Buy rating and high $210 target, signaling some analysts still view upside based on AI monetization and organic growth. Morgan Stanley Maintains Buy
- Positive Sentiment: BigPanda announced a certified app and partnership to integrate event intelligence and incident automation into ServiceNow, extending platform ecosystem. BigPanda Partners with ServiceNow
- Neutral Sentiment: ServiceNow set its Q1 2026 earnings release for April 22 — a near‑term catalyst that could move the stock depending on guidance and federal‑spending exposure. Q1 2026 Results Date
- Neutral Sentiment: Regional leadership hire: Kulmeet Bawa named MD & Group VP for India & SAARC — operationally positive but unlikely to move the stock meaningfully. Kulmeet Bawa Appointment
- Neutral Sentiment: Wells Fargo trimmed its price target (maintained Overweight), and Zacks/market pieces highlight heavy media attention — mixed signals that keep volatility high. Wells Fargo Target Cut
- Negative Sentiment: Stifel cut its price target sharply from $180 to $135 (still a Buy), citing weaker federal spending and near‑term headwinds — a downgrade that likely weighs on investor sentiment. Stifel Lowers PT to $135
- Negative Sentiment: Coverage highlighting federal spending concerns and rising competitive/A I‑native threats is driving short‑term pressure; several articles note large YTD/6‑month declines, increasing downside momentum. Federal Spending Concerns
- Negative Sentiment: Critical analysis arguing ServiceNow may have to sell AI tools that could reduce switching costs for customers, raising long‑term competitive risk concerns. Fool: AI Could Lower Switching Costs
Institutional Investors Weigh In On ServiceNow
A number of institutional investors have recently added to or reduced their stakes in the company. Brady Martz Wealth Solutions LLC grew its holdings in shares of ServiceNow by 1.3% during the 3rd quarter. Brady Martz Wealth Solutions LLC now owns 842 shares of the information technology services provider’s stock worth $775,000 after purchasing an additional 11 shares during the period. Magnus Financial Group LLC raised its holdings in ServiceNow by 1.9% in the third quarter. Magnus Financial Group LLC now owns 589 shares of the information technology services provider’s stock valued at $542,000 after buying an additional 11 shares during the period. Avidian Wealth Enterprises LLC raised its holdings in ServiceNow by 2.5% in the third quarter. Avidian Wealth Enterprises LLC now owns 453 shares of the information technology services provider’s stock valued at $417,000 after buying an additional 11 shares during the period. Traveka Wealth LLC lifted its position in ServiceNow by 3.8% during the third quarter. Traveka Wealth LLC now owns 330 shares of the information technology services provider’s stock valued at $304,000 after buying an additional 12 shares in the last quarter. Finally, Regatta Capital Group LLC lifted its position in ServiceNow by 1.9% during the third quarter. Regatta Capital Group LLC now owns 633 shares of the information technology services provider’s stock valued at $583,000 after buying an additional 12 shares in the last quarter. Hedge funds and other institutional investors own 87.18% of the company’s stock.
ServiceNow Trading Down 2.0%
The company has a quick ratio of 1.00, a current ratio of 1.00 and a debt-to-equity ratio of 0.12. The firm’s 50 day simple moving average is $111.59 and its 200-day simple moving average is $148.31. The company has a market capitalization of $106.67 billion, a PE ratio of 61.14, a P/E/G ratio of 1.75 and a beta of 1.00.
ServiceNow (NYSE:NOW – Get Free Report) last issued its earnings results on Wednesday, January 28th. The information technology services provider reported $0.92 EPS for the quarter, beating analysts’ consensus estimates of $0.89 by $0.03. The business had revenue of $3.57 billion for the quarter, compared to the consensus estimate of $3.53 billion. ServiceNow had a net margin of 13.16% and a return on equity of 18.54%. The business’s revenue for the quarter was up 20.7% compared to the same quarter last year. During the same quarter last year, the firm posted $0.73 EPS. As a group, equities research analysts anticipate that ServiceNow, Inc. will post 8.93 EPS for the current year.
About ServiceNow
ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.
The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.
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