Generate Investment Management Ltd raised its position in Netflix, Inc. (NASDAQ:NFLX – Free Report) by 978.6% in the fourth quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission. The fund owned 318,469 shares of the Internet television network’s stock after buying an additional 288,942 shares during the quarter. Netflix makes up approximately 1.4% of Generate Investment Management Ltd’s portfolio, making the stock its 20th biggest position. Generate Investment Management Ltd’s holdings in Netflix were worth $29,860,000 at the end of the most recent quarter.
Other hedge funds have also modified their holdings of the company. Imprint Wealth LLC purchased a new stake in Netflix in the 3rd quarter valued at $25,000. Retirement Wealth Solutions LLC purchased a new position in Netflix during the 3rd quarter worth $28,000. Steph & Co. grew its position in Netflix by 188.9% during the 3rd quarter. Steph & Co. now owns 26 shares of the Internet television network’s stock worth $31,000 after purchasing an additional 17 shares during the last quarter. Bare Financial Services Inc increased its stake in Netflix by 93.3% in the third quarter. Bare Financial Services Inc now owns 29 shares of the Internet television network’s stock valued at $35,000 after purchasing an additional 14 shares during the period. Finally, Horizon Financial Services LLC increased its stake in Netflix by 480.0% in the third quarter. Horizon Financial Services LLC now owns 29 shares of the Internet television network’s stock valued at $35,000 after purchasing an additional 24 shares during the period. 80.93% of the stock is currently owned by hedge funds and other institutional investors.
Netflix News Roundup
Here are the key news stories impacting Netflix this week:
- Positive Sentiment: Analysts say the price increases should drive meaningful revenue upside (estimates cite as much as ~$1.7B potential incremental revenue) with limited churn risk — a direct boost to near‑term top‑line and profit leverage. Netflix Price Hikes Could Unlock $1.7 Billion
- Positive Sentiment: Multiple firms (including Jefferies, Citi, JPMorgan and Oppenheimer) responded with upgraded views or higher targets, arguing strong engagement and low churn give Netflix room to raise prices — this analyst support is pro‑stock. Jefferies Commentary on Price Hike
- Positive Sentiment: Research upgrades and modest EPS estimate bumps (e.g., Erste Group raising EPS and issuing a Buy) reinforce the view that higher ARPU will flow through to earnings. Erste Group Upgrade / Marketbeat
- Neutral Sentiment: Price changes: ad tier to $8.99 (+$1), standard to $19.99 (+$2), premium to $26.99 (+$2). Netflix says the increases help fund a $20B content budget (up ~$2B yr/yr). This is the direct rationale investors are pricing in. Reuters: Netflix raises subscription prices
- Neutral Sentiment: Widespread media coverage details the new rates and compares competitors; useful for gauging consumer reaction but not immediately decisive for fundamentals. Investopedia Pricing Summary
- Negative Sentiment: Political and consumer backlash: critics (including Senator Elizabeth Warren) flagged the hike soon after a large payout, which could pressure PR and invite scrutiny — a headline risk. Benzinga: Warren Criticism
- Negative Sentiment: Longer‑term risk: repeated “stream‑flation” could push price‑sensitive subscribers toward free alternatives (YouTube, ad‑supported platforms), so the revenue upside depends on continued low churn. Some commentators remain cautious. Business Insider: Stream‑flation
Insider Buying and Selling
Netflix Price Performance
Shares of NASDAQ:NFLX opened at $93.43 on Friday. The company has a quick ratio of 1.19, a current ratio of 1.19 and a debt-to-equity ratio of 0.51. The company has a 50-day moving average price of $87.25 and a 200 day moving average price of $100.77. Netflix, Inc. has a 52 week low of $75.01 and a 52 week high of $134.12. The company has a market cap of $394.48 billion, a P/E ratio of 36.97, a PEG ratio of 1.43 and a beta of 1.68.
Netflix (NASDAQ:NFLX – Get Free Report) last posted its quarterly earnings results on Tuesday, January 20th. The Internet television network reported $0.56 EPS for the quarter, beating the consensus estimate of $0.55 by $0.01. Netflix had a return on equity of 43.26% and a net margin of 24.30%.The business had revenue of $12.05 billion during the quarter, compared to analysts’ expectations of $11.97 billion. During the same period last year, the firm earned $0.43 EPS. The company’s quarterly revenue was up 17.6% compared to the same quarter last year. Netflix has set its Q1 2026 guidance at 0.760-0.760 EPS. Research analysts predict that Netflix, Inc. will post 24.58 earnings per share for the current year.
Analysts Set New Price Targets
Several brokerages have recently weighed in on NFLX. Wells Fargo & Company began coverage on shares of Netflix in a research note on Monday, March 9th. They set an “equal weight” rating and a $105.00 target price for the company. Royal Bank Of Canada restated a “hold” rating on shares of Netflix in a research report on Wednesday, January 21st. Deutsche Bank Aktiengesellschaft reaffirmed a “hold” rating and set a $98.00 price objective (up from $95.00) on shares of Netflix in a research note on Wednesday, January 21st. Needham & Company LLC decreased their price objective on Netflix from $150.00 to $120.00 and set a “buy” rating for the company in a research report on Wednesday, January 21st. Finally, Citigroup started coverage on Netflix in a report on Wednesday, March 18th. They issued a “buy” rating and a $115.00 target price on the stock. Two investment analysts have rated the stock with a Strong Buy rating, thirty-five have issued a Buy rating and twelve have issued a Hold rating to the company’s stock. According to MarketBeat.com, the stock has a consensus rating of “Moderate Buy” and a consensus target price of $114.55.
View Our Latest Stock Analysis on Netflix
Netflix Company Profile
Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.
The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.
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