Jason Potter Acquires 2,556 Shares of Grocery Outlet (NASDAQ:GO) Stock

Grocery Outlet Holding Corp. (NASDAQ:GO) CEO Jason Potter acquired 2,556 shares of Grocery Outlet stock in a transaction dated Tuesday, March 24th. The shares were bought at an average price of $6.68 per share, with a total value of $17,074.08. Following the transaction, the chief executive officer directly owned 687,174 shares in the company, valued at approximately $4,590,322.32. The trade was a 0.37% increase in their position. The acquisition was disclosed in a filing with the Securities & Exchange Commission, which is available through this hyperlink.

Grocery Outlet Trading Up 9.2%

NASDAQ GO opened at $7.14 on Friday. The firm’s fifty day moving average price is $8.65 and its 200 day moving average price is $11.44. Grocery Outlet Holding Corp. has a 12 month low of $5.66 and a 12 month high of $19.41. The company has a debt-to-equity ratio of 0.49, a current ratio of 1.37 and a quick ratio of 0.32. The company has a market capitalization of $700.79 million, a price-to-earnings ratio of -3.12, a price-to-earnings-growth ratio of 1.91 and a beta of 0.50.

Grocery Outlet (NASDAQ:GO) last announced its quarterly earnings results on Wednesday, March 4th. The company reported $0.19 earnings per share for the quarter, missing analysts’ consensus estimates of $0.21 by ($0.02). Grocery Outlet had a negative net margin of 4.80% and a positive return on equity of 5.93%. The company had revenue of $1.22 billion during the quarter, compared to analysts’ expectations of $1.23 billion. During the same period last year, the firm earned $0.15 earnings per share. Grocery Outlet’s revenue was up 10.7% on a year-over-year basis. Grocery Outlet has set its FY 2026 guidance at 0.450-0.550 EPS. On average, sell-side analysts expect that Grocery Outlet Holding Corp. will post 0.63 earnings per share for the current fiscal year.

Hedge Funds Weigh In On Grocery Outlet

Several institutional investors have recently added to or reduced their stakes in GO. Hussman Strategic Advisors Inc. purchased a new position in shares of Grocery Outlet in the 3rd quarter valued at approximately $2,696,000. Boothbay Fund Management LLC raised its stake in shares of Grocery Outlet by 562.1% during the third quarter. Boothbay Fund Management LLC now owns 284,979 shares of the company’s stock worth $4,574,000 after purchasing an additional 241,936 shares during the last quarter. Rice Hall James & Associates LLC raised its stake in shares of Grocery Outlet by 165.1% during the third quarter. Rice Hall James & Associates LLC now owns 315,898 shares of the company’s stock worth $5,070,000 after purchasing an additional 196,737 shares during the last quarter. Heartland Advisors Inc. acquired a new stake in shares of Grocery Outlet during the third quarter worth $4,448,000. Finally, Texas Permanent School Fund Corp lifted its holdings in shares of Grocery Outlet by 489.1% during the second quarter. Texas Permanent School Fund Corp now owns 277,471 shares of the company’s stock worth $3,446,000 after purchasing an additional 230,369 shares during the period. Institutional investors and hedge funds own 99.87% of the company’s stock.

Key Grocery Outlet News

Here are the key news stories impacting Grocery Outlet this week:

• Positive Sentiment: CEO insider buying — CEO Jason Potter materially increased his stake with a large purchase (110,252 shares on Mar 23 plus 2,556 shares on Mar 24), a signal management is showing conviction which likely supported intraday buying. SEC Form 4 disclosure
• Positive Sentiment: Short‑term market response — news of insider purchases was widely reported and coincided with a gap up and elevated volume versus average, which can amplify short‑term upside as traders chase confirmed insider interest. Coverage of gap up after insider buying
• Neutral Sentiment: Recent fundamentals are mixed — last quarter Grocery Outlet missed EPS and slightly missed revenue but reported ~10.7% revenue growth and issued FY‑2026 EPS guidance of $0.45–$0.55; these results and guidance create a mixed fundamental backdrop that could limit a sustained rally absent better execution. MarketBeat company summary
• Negative Sentiment: Multiple securities‑fraud class actions and investor alerts — several law firms have filed or announced investigations alleging material misstatements/omissions (class period Aug 5, 2025–Mar 4, 2026) tied to expansion metrics and a sharp prior one‑day stock drop; litigation risk and potential damages or management distraction present a significant near‑term overhang. Representative notices: Kirby McInerney alert Scott+Scott investigation PR Newswire deadline notice

Analyst Ratings Changes

GO has been the topic of a number of research reports. TD Cowen restated a “hold” rating on shares of Grocery Outlet in a research note on Thursday, March 5th. Telsey Advisory Group downgraded Grocery Outlet from an “outperform” rating to a “market perform” rating and decreased their price objective for the company from $15.00 to $9.00 in a report on Thursday, March 5th. Morgan Stanley lowered their target price on shares of Grocery Outlet from $11.00 to $7.00 and set an “equal weight” rating on the stock in a research report on Thursday, March 5th. Craig Hallum cut shares of Grocery Outlet from a “strong-buy” rating to a “hold” rating in a report on Thursday, March 5th. Finally, Wells Fargo & Company reduced their price target on shares of Grocery Outlet from $10.50 to $7.00 and set an “equal weight” rating for the company in a research report on Thursday, March 5th. Eleven equities research analysts have rated the stock with a Hold rating and two have assigned a Sell rating to the company’s stock. According to data from MarketBeat, the stock currently has an average rating of “Reduce” and an average price target of $10.68.

Grocery Outlet Company Profile

Grocery Outlet Holding Corp. (NASDAQ: GO) is a specialty discount retailer that offers consumers deeply discounted groceries by purchasing excess inventory, closeouts, and overstocks from manufacturers and distributors. Headquartered in Emeryville, California, the company operates two primary banners—Grocery Outlet and Fresh2Go—with a combined footprint of more than 400 stores. Its product assortment spans fresh produce, meat, dairy, bakery items, household staples, natural and organic offerings, and select specialty products, all sold at significant markdowns compared to conventional supermarkets.

The company’s unique buying model enables it to source inventory through opportunistic purchases of surplus freight, discontinued items, and closeout deals, which it then passes on as savings to its customers.