Netflix, Inc. $NFLX Shares Purchased by Peak Financial Advisors LLC

Peak Financial Advisors LLC raised its position in Netflix, Inc. (NASDAQ:NFLX) by 885.2% during the fourth quarter, according to its most recent filing with the SEC. The institutional investor owned 30,207 shares of the Internet television network’s stock after purchasing an additional 27,141 shares during the period. Netflix accounts for approximately 1.3% of Peak Financial Advisors LLC’s portfolio, making the stock its 15th biggest holding. Peak Financial Advisors LLC’s holdings in Netflix were worth $2,832,000 at the end of the most recent quarter.

A number of other large investors have also modified their holdings of the business. Imprint Wealth LLC purchased a new position in shares of Netflix in the third quarter worth about $25,000. Retirement Wealth Solutions LLC acquired a new position in shares of Netflix during the 3rd quarter worth approximately $28,000. Steph & Co. grew its position in shares of Netflix by 188.9% in the third quarter. Steph & Co. now owns 26 shares of the Internet television network’s stock valued at $31,000 after purchasing an additional 17 shares in the last quarter. Bare Financial Services Inc grew its position in shares of Netflix by 93.3% in the third quarter. Bare Financial Services Inc now owns 29 shares of the Internet television network’s stock valued at $35,000 after purchasing an additional 14 shares in the last quarter. Finally, Horizon Financial Services LLC increased its holdings in shares of Netflix by 480.0% in the third quarter. Horizon Financial Services LLC now owns 29 shares of the Internet television network’s stock valued at $35,000 after purchasing an additional 24 shares during the last quarter. Hedge funds and other institutional investors own 80.93% of the company’s stock.

Analyst Upgrades and Downgrades

A number of equities analysts have weighed in on the company. Oppenheimer set a $125.00 price objective on Netflix and gave the stock an “outperform” rating in a research note on Wednesday, January 21st. Barclays assumed coverage on Netflix in a research note on Monday, March 2nd. They issued an “equal weight” rating and a $115.00 target price for the company. DZ Bank reiterated a “buy” rating on shares of Netflix in a report on Friday, February 27th. Huber Research raised shares of Netflix from a “strong sell” rating to a “strong-buy” rating in a research report on Friday, February 27th. Finally, Wedbush reissued an “outperform” rating and issued a $115.00 price objective on shares of Netflix in a report on Friday, February 20th. Two investment analysts have rated the stock with a Strong Buy rating, thirty-six have given a Buy rating and twelve have assigned a Hold rating to the stock. According to MarketBeat.com, the stock has a consensus rating of “Moderate Buy” and a consensus target price of $114.35.

Netflix Price Performance

NFLX stock opened at $92.28 on Thursday. The business has a fifty day moving average of $87.04 and a two-hundred day moving average of $101.04. The company has a quick ratio of 1.19, a current ratio of 1.19 and a debt-to-equity ratio of 0.51. The stock has a market cap of $389.62 billion, a price-to-earnings ratio of 36.52, a price-to-earnings-growth ratio of 1.39 and a beta of 1.68. Netflix, Inc. has a 52-week low of $75.01 and a 52-week high of $134.12.

Netflix (NASDAQ:NFLX) last announced its quarterly earnings results on Tuesday, January 20th. The Internet television network reported $0.56 EPS for the quarter, beating the consensus estimate of $0.55 by $0.01. The business had revenue of $12.05 billion for the quarter, compared to analyst estimates of $11.97 billion. Netflix had a return on equity of 43.26% and a net margin of 24.30%.The company’s quarterly revenue was up 17.6% on a year-over-year basis. During the same quarter in the prior year, the company posted $0.43 EPS. Netflix has set its Q1 2026 guidance at 0.760-0.760 EPS. As a group, research analysts anticipate that Netflix, Inc. will post 24.58 earnings per share for the current year.

Insider Buying and Selling

In other Netflix news, Director Bradford L. Smith sold 31,790 shares of the stock in a transaction dated Thursday, January 15th. The shares were sold at an average price of $88.86, for a total transaction of $2,824,859.40. Following the completion of the transaction, the director owned 79,690 shares of the company’s stock, valued at $7,081,253.40. This trade represents a 28.52% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which is available through the SEC website. Also, CFO Spencer Adam Neumann sold 57,260 shares of Netflix stock in a transaction dated Friday, February 27th. The shares were sold at an average price of $95.50, for a total transaction of $5,468,330.00. Following the sale, the chief financial officer owned 73,787 shares of the company’s stock, valued at approximately $7,046,658.50. This represents a 43.69% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders have sold a total of 1,520,133 shares of company stock valued at $137,259,786 over the last three months. Company insiders own 1.37% of the company’s stock.

Key Stories Impacting Netflix

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Erste Group upgraded Netflix to “Buy” and nudged up FY2026–FY2027 EPS estimates, signaling analyst confidence in margin and earnings recovery. Netflix Raised to Buy at Erste Group Bank
• Positive Sentiment: Netflix reported continued strength in its ad business (roughly 2.5x growth to ~$1.5B), suggesting a faster-growing revenue stream that supports upside to monetization and ARPU. Netflix Rides on Strong Advertising Revenues: More Upside Ahead?
• Positive Sentiment: Large content and engagement wins: Netflix said the BTS Seoul livestream drew 18.4M global viewers, and production continues on flagship franchises (e.g., Bridgerton S5), supporting subscriber engagement and marketing reach. BTS Seoul concert livestream draws 18.4 million global viewers, Netflix says
• Positive Sentiment: Third-party partnerships and ad inventory expansion (e.g., Joey Ai in Canada, branded promotions like the McDonald’s tie‑in) point to growing non-subscription revenue channels. Joey Ai Expands Netflix Advertising Opportunities in Canada
• Neutral Sentiment: Analyst commentary and investor notes are mixed—some see the March pullback as an entry opportunity while others flag execution risks; sentiment appears to be shifting but not unanimous. Here is What to Know Beyond Why Netflix, Inc. (NFLX) is a Trending Stock
• Negative Sentiment: Valuation concerns persist—coverage warns NFLX’s ~7.3x P/S and slowing growth plus heavy early‑2026 content spending could pressure near‑term returns. Is Netflix Stock’s 7.3X PS Still Worth it? Buy, Sell, or Hold?
• Negative Sentiment: Strategic uncertainty after Netflix walked away from a potential Warner Bros. deal has prompted debate on growth strategy and M&A appetite—some investors view this as a risk to scale and content access. Netflix Walked Away From Warner Bros. Was That a Smart Move?

Netflix Company Profile

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.