Asana (NYSE:ASAN) Insider Katie Marie Colendich Sells 3,575 Shares

Asana, Inc. (NYSE:ASAN) insider Katie Marie Colendich sold 3,575 shares of the company’s stock in a transaction that occurred on Friday, March 20th. The shares were sold at an average price of $6.65, for a total value of $23,773.75. Following the sale, the insider owned 104,639 shares in the company, valued at approximately $695,849.35. This trade represents a 3.30% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link.

Katie Marie Colendich also recently made the following trade(s):

• On Tuesday, March 10th, Katie Marie Colendich sold 7,304 shares of Asana stock. The stock was sold at an average price of $7.42, for a total value of $54,195.68.

Asana Stock Performance

NYSE ASAN opened at $6.05 on Thursday. The company has a market cap of $1.44 billion, a P/E ratio of -7.56 and a beta of 1.01. The business’s 50 day moving average price is $8.31 and its 200-day moving average price is $11.78. Asana, Inc. has a fifty-two week low of $5.96 and a fifty-two week high of $19.00.

Asana (NYSE:ASAN) last issued its quarterly earnings results on Monday, March 2nd. The company reported $0.08 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $0.07 by $0.01. The company had revenue of $205.57 million during the quarter, compared to the consensus estimate of $205.13 million. Asana had a negative return on equity of 77.05% and a negative net margin of 23.90%.Asana’s quarterly revenue was up 9.2% on a year-over-year basis. As a group, equities analysts predict that Asana, Inc. will post -1.09 EPS for the current year.

Key Stories Impacting Asana

Here are the key news stories impacting Asana this week:

• Positive Sentiment: Asana was named among Fast Company’s “most innovative workplace companies” for 2026 — a reputational win that can help product positioning and enterprise momentum. Fast Company: The most innovative workplace companies in 2026
• Neutral Sentiment: A recent MSN roundup mentioned Asana in a piece on software picks for long-term investors; the coverage may influence retail investor interest but contains no new company-specific catalysts. MSN: 1 software stock for long-term investors and 2 we turn down
• Negative Sentiment: CFO Sonalee Parekh sold 34,151 shares on Mar 20 at ~$6.65 (≈$227k). Insider selling by senior executives is typically viewed negatively by the market. SEC Form 4: Parekh sale (Mar 20)
• Negative Sentiment: CFO Sonalee Parekh sold an additional 18,717 shares on Mar 23 at ~$6.62 (~$124k), reducing her stake further. Multiple timed sales by the same officer amplify negative read-throughs. SEC Form 4: Parekh sale (Mar 23)
• Negative Sentiment: CAO Veronica Sosa sold 6,479 shares on Mar 20 at ~$6.65 (~$43k), an 8% reduction in her holding — another insider liquidation. SEC Form 4: Sosa sale (Mar 20)
• Negative Sentiment: Insider Katie Colendich sold 3,575 shares on Mar 20 at ~$6.65 (~$24k), trimming her position. Smaller insider sales add to the overall negative signal. SEC Form 4: Colendich sale (Mar 20)

Analyst Upgrades and Downgrades

ASAN has been the topic of a number of recent analyst reports. Weiss Ratings reissued a “sell (d-)” rating on shares of Asana in a research report on Monday, December 29th. Robert W. Baird cut their target price on Asana from $16.00 to $9.00 and set a “neutral” rating on the stock in a research note on Tuesday, March 3rd. Piper Sandler reduced their price target on Asana from $14.00 to $9.00 and set an “overweight” rating on the stock in a report on Tuesday, March 3rd. BTIG Research assumed coverage on Asana in a research note on Tuesday, December 16th. They set a “neutral” rating for the company. Finally, Royal Bank Of Canada cut their price objective on Asana from $11.00 to $7.00 and set an “underperform” rating on the stock in a research report on Tuesday, March 3rd. One investment analyst has rated the stock with a Strong Buy rating, five have given a Buy rating, six have given a Hold rating and five have given a Sell rating to the company. According to data from MarketBeat.com, Asana currently has an average rating of “Hold” and a consensus target price of $12.46.

Hedge Funds Weigh In On Asana

A number of hedge funds have recently added to or reduced their stakes in the stock. FNY Investment Advisers LLC bought a new stake in shares of Asana during the third quarter valued at approximately $27,000. Farther Finance Advisors LLC grew its stake in Asana by 119.7% in the third quarter. Farther Finance Advisors LLC now owns 2,553 shares of the company’s stock worth $34,000 after purchasing an additional 1,391 shares in the last quarter. Jones Financial Companies Lllp grew its stake in Asana by 137.7% in the third quarter. Jones Financial Companies Lllp now owns 2,463 shares of the company’s stock worth $34,000 after purchasing an additional 1,427 shares in the last quarter. Aster Capital Management DIFC Ltd purchased a new position in Asana during the 4th quarter worth $50,000. Finally, Daiwa Securities Group Inc. raised its position in Asana by 64.0% during the 2nd quarter. Daiwa Securities Group Inc. now owns 4,371 shares of the company’s stock valued at $59,000 after purchasing an additional 1,706 shares in the last quarter. 26.21% of the stock is currently owned by institutional investors.

Asana Company Profile

Asana, Inc (NYSE: ASAN) is a leading provider of work management and collaboration software designed to help teams organize, track and manage their work. Founded in 2008 by Dustin Moskovitz and Justin Rosenstein, Asana’s platform enables users to create projects, assign tasks, set deadlines and visualize progress across diverse workflows. The company’s cloud-based solution includes customizable project templates, timeline views, boards and automated rules that streamline routine processes and reduce manual effort.

Built for both small teams and large enterprises, Asana supports integrations with a wide array of third-party applications, including communication tools, file-sharing services and DevOps platforms.