Wealth Enhancement Advisory Services LLC Has $26.89 Million Holdings in Rollins, Inc. $ROL

Wealth Enhancement Advisory Services LLC raised its position in shares of Rollins, Inc. (NYSE:ROL) by 41.8% in the fourth quarter, according to its most recent disclosure with the Securities and Exchange Commission. The institutional investor owned 451,831 shares of the business services provider’s stock after buying an additional 133,107 shares during the quarter. Wealth Enhancement Advisory Services LLC owned 0.09% of Rollins worth $26,892,000 at the end of the most recent quarter.

Other institutional investors have also made changes to their positions in the company. Board of the Pension Protection Fund acquired a new stake in shares of Rollins during the fourth quarter valued at approximately $30,000. Root Financial Partners LLC acquired a new position in shares of Rollins in the 3rd quarter valued at about $31,000. TD Waterhouse Canada Inc. increased its holdings in shares of Rollins by 58.4% in the 2nd quarter. TD Waterhouse Canada Inc. now owns 730 shares of the business services provider’s stock valued at $41,000 after purchasing an additional 269 shares during the period. CYBER HORNET ETFs LLC acquired a new position in shares of Rollins in the 2nd quarter valued at about $42,000. Finally, TruNorth Capital Management LLC acquired a new stake in shares of Rollins during the third quarter worth approximately $45,000. 51.79% of the stock is owned by hedge funds and other institutional investors.

Rollins News Summary

Here are the key news stories impacting Rollins this week:

• Positive Sentiment: Short interest fell meaningfully in March — down about 13% to 9,126,691 shares (≈2.0% of shares sold short) and a short-interest ratio of ~3.1 days, which reduces immediate short-pressure and can support the share price.
• Neutral Sentiment: U.S. regulatory reporting: a Bloomberg piece quotes a “Rollins” saying the U.S. is moving quickly to finalize biofuels rules — may affect agricultural/energy policy uncertainty but has unclear direct impact on Rollins, Inc.’s pest‑control operations. US Moving at ‘Warp Speed’ to Finish Biofuels Rules, Rollins Says
• Neutral Sentiment: Local outreach / promotions reported (e.g., a “Product of USA” promotion at an Ag Day rally) — largely PR/political activity that is unlikely to materially change near‑term fundamentals but could have localized brand/marketing effects. Rollins announces ‘Product of USA’ promotion at partisan Ag Day rally
• Neutral Sentiment: Management / outreach: coverage notes a “Rollins” touring Nebraska wildfire damage and meeting with ranchers/responders — could signal community engagement and potential demand for remediation/pest services after wildfires, but impact on revenue is uncertain. Rollins tours Nebraska wildfire damage, meets with ranchers and responders
• Negative Sentiment: Recent quarterly results (Feb 11) missed consensus: EPS $0.25 vs. $0.27 expected and revenue $912.9M vs. $925.1M est. While revenue grew ~9.7% YoY, the EPS shortfall and lower-than-expected revenue likely pressured near‑term sentiment; valuation metrics (P/E ≈48.9) keep expectations high, which increases sensitivity to future misses.

Insiders Place Their Bets

In other Rollins news, Chairman John F. Wilson sold 7,538 shares of the firm’s stock in a transaction that occurred on Monday, January 26th. The stock was sold at an average price of $63.26, for a total value of $476,853.88. Following the sale, the chairman owned 600,049 shares of the company’s stock, valued at $37,959,099.74. This trade represents a 1.24% decrease in their position. The transaction was disclosed in a filing with the SEC, which is available through this link. Also, insider Elizabeth B. Chandler sold 14,201 shares of the stock in a transaction that occurred on Wednesday, February 25th. The shares were sold at an average price of $59.36, for a total value of $842,971.36. Following the completion of the sale, the insider directly owned 55,977 shares of the company’s stock, valued at $3,322,794.72. This represents a 20.24% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders sold a total of 69,435 shares of company stock valued at $4,321,384 in the last ninety days. Company insiders own 4.47% of the company’s stock.

Rollins Price Performance

Shares of Rollins stock opened at $53.26 on Wednesday. The company has a current ratio of 0.60, a quick ratio of 0.55 and a debt-to-equity ratio of 0.35. The firm has a fifty day simple moving average of $60.11 and a 200-day simple moving average of $59.10. The stock has a market capitalization of $25.67 billion, a price-to-earnings ratio of 48.86, a PEG ratio of 3.28 and a beta of 0.80. Rollins, Inc. has a 1-year low of $49.73 and a 1-year high of $66.14.

Rollins (NYSE:ROL) last announced its earnings results on Wednesday, February 11th. The business services provider reported $0.25 EPS for the quarter, missing the consensus estimate of $0.27 by ($0.02). The firm had revenue of $912.91 million during the quarter, compared to the consensus estimate of $925.08 million. Rollins had a return on equity of 38.16% and a net margin of 14.00%.The business’s revenue was up 9.7% compared to the same quarter last year. During the same quarter last year, the business earned $0.22 EPS. On average, sell-side analysts expect that Rollins, Inc. will post 1.09 earnings per share for the current year.

Rollins Announces Dividend

The firm also recently disclosed a quarterly dividend, which was paid on Tuesday, March 10th. Stockholders of record on Wednesday, February 25th were paid a $0.1825 dividend. The ex-dividend date was Wednesday, February 25th. This represents a $0.73 dividend on an annualized basis and a dividend yield of 1.4%. Rollins’s payout ratio is presently 66.97%.

Analyst Upgrades and Downgrades

Several research firms have weighed in on ROL. Barclays upgraded shares of Rollins from an “equal weight” rating to an “overweight” rating and upped their price objective for the company from $60.00 to $72.00 in a research note on Friday, December 5th. Weiss Ratings reiterated a “buy (b)” rating on shares of Rollins in a report on Monday, December 29th. Sanford C. Bernstein reissued an “outperform” rating on shares of Rollins in a research report on Tuesday, December 2nd. Bank of America initiated coverage on Rollins in a research note on Tuesday, February 17th. They issued a “buy” rating and a $67.00 target price on the stock. Finally, Royal Bank Of Canada set a $67.00 target price on Rollins and gave the stock an “outperform” rating in a research report on Thursday, February 12th. Eleven equities research analysts have rated the stock with a Buy rating and four have given a Hold rating to the stock. According to data from MarketBeat.com, the stock presently has an average rating of “Moderate Buy” and a consensus price target of $66.08.

About Rollins

Rollins, Inc (NYSE: ROL) is a provider of pest and termite control services operating through a network of subsidiaries and franchises. Headquartered in Atlanta, Georgia, the company offers a broad range of pest management solutions for both residential and commercial customers, positioning itself as a specialist in protecting property and public health from pests and vectors.

Its service offerings include general pest control, termite inspection and treatment, bed bug remediation, mosquito and vector control, wildlife exclusion, and related specialty services.