Steven Yi Sells 5,227 Shares of MediaAlpha (NYSE:MAX) Stock

Posted by James Conley on Mar 19th, 2026

MediaAlpha, Inc. (NYSE:MAX – Get Free Report) insider Steven Yi sold 5,227 shares of the company’s stock in a transaction on Tuesday, March 17th. The stock was sold at an average price of $9.94, for a total transaction of $51,956.38. Following the transaction, the insider owned 3,059,247 shares of the company’s stock, valued at $30,408,915.18. This trade represents a 0.17% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which is available at the SEC website.

Steven Yi also recently made the following trade(s):

On Wednesday, March 18th, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $9.59, for a total value of $38,360.00.
On Monday, March 16th, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $9.93, for a total value of $39,720.00.
On Tuesday, March 10th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.75, for a total value of $39,000.00.
On Monday, March 9th, Steven Yi sold 5,650 shares of MediaAlpha stock. The stock was sold at an average price of $9.86, for a total value of $55,709.00.
On Tuesday, March 3rd, Steven Yi sold 8,000 shares of MediaAlpha stock. The shares were sold at an average price of $10.03, for a total value of $80,240.00.
On Monday, March 2nd, Steven Yi sold 39,252 shares of MediaAlpha stock. The shares were sold at an average price of $9.99, for a total value of $392,127.48.
On Wednesday, February 25th, Steven Yi sold 12,748 shares of MediaAlpha stock. The stock was sold at an average price of $9.69, for a total value of $123,528.12.
On Monday, February 23rd, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $7.75, for a total value of $31,000.00.
On Thursday, February 19th, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $7.29, for a total transaction of $29,160.00.
On Tuesday, February 17th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $7.16, for a total transaction of $28,640.00.

MediaAlpha Price Performance

MAX opened at $9.68 on Thursday. MediaAlpha, Inc. has a fifty-two week low of $7.09 and a fifty-two week high of $13.92. The firm has a market capitalization of $624.55 million, a price-to-earnings ratio of 24.83 and a beta of 1.30. The company’s 50 day moving average price is $9.74 and its two-hundred day moving average price is $11.37.

MediaAlpha (NYSE:MAX – Get Free Report) last announced its quarterly earnings results on Monday, February 23rd. The company reported $0.50 earnings per share (EPS) for the quarter, beating the consensus estimate of $0.25 by $0.25. The firm had revenue of $291.16 million during the quarter, compared to analysts’ expectations of $296.42 million. MediaAlpha had a net margin of 2.30% and a negative return on equity of 132.73%. The company’s revenue was down 3.2% on a year-over-year basis. During the same period in the prior year, the company posted $0.08 EPS. As a group, equities research analysts predict that MediaAlpha, Inc. will post 0.48 EPS for the current year.

Analysts Set New Price Targets

Several brokerages recently issued reports on MAX. The Goldman Sachs Group lowered their target price on MediaAlpha from $13.50 to $11.50 and set a “neutral” rating for the company in a research report on Tuesday, February 24th. Wall Street Zen upgraded MediaAlpha from a “buy” rating to a “strong-buy” rating in a research report on Sunday, January 11th. Keefe, Bruyette & Woods decreased their price target on MediaAlpha from $19.00 to $16.00 and set an “outperform” rating for the company in a research note on Tuesday, February 24th. Zacks Research upgraded MediaAlpha from a “strong sell” rating to a “strong-buy” rating in a research report on Tuesday, February 24th. Finally, Weiss Ratings raised MediaAlpha from a “sell (d)” rating to a “hold (c-)” rating in a research note on Wednesday, February 25th. One research analyst has rated the stock with a Strong Buy rating, five have issued a Buy rating and two have assigned a Hold rating to the company’s stock. Based on data from MarketBeat.com, MediaAlpha presently has an average rating of “Moderate Buy” and a consensus price target of $14.58.

Read Our Latest Stock Analysis on MAX

More MediaAlpha News

Here are the key news stories impacting MediaAlpha this week:

Positive Sentiment: Broker/analyst sentiment remains constructive — consensus coverage shows a “Moderate Buy” view, which can support demand and limit downside after mixed results. Analyst Consensus
Positive Sentiment: Technical strength — MAX recently cleared its 50‑day moving average, a short‑term bullish signal that can attract momentum traders and algos. 50‑day MA Note
Neutral Sentiment: Q4 was mixed — EPS beat consensus (helpful for sentiment) but revenue missed and was down y/y; that combination explains cautious “buy/sell/hold” commentary from market writers. Q4 Coverage
Neutral Sentiment: Small director sales look like routine rebalancing — multiple filings from Director Eugene Nonko were modest relative to his holdings and may not signal directional conviction. Director Form 4s
Neutral Sentiment: Institutional ownership remains high (64%+), and several funds adjusted positions — a reminder that institutional flows will influence volatility and liquidity around catalysts. Institutional Activity
Negative Sentiment: CRO Keith Cramer sold 10,000 shares (~3.16% of his holding) around $9.89 — a larger insider sale that can be interpreted negatively and add short‑term selling pressure. CRO Sale Alert
Negative Sentiment: Multiple executive sales (Steven Yi) — a series of several-thousand‑share disposals over recent weeks increases insider liquidity and may weigh on sentiment despite his remaining large stake. Steven Yi Form 4

Institutional Inflows and Outflows

A number of institutional investors have recently modified their holdings of the stock. Millennium Management LLC grew its stake in shares of MediaAlpha by 680.9% in the 3rd quarter. Millennium Management LLC now owns 1,429,556 shares of the company’s stock valued at $16,268,000 after buying an additional 1,246,493 shares during the period. Victory Capital Management Inc. increased its position in MediaAlpha by 1,261.9% in the 3rd quarter. Victory Capital Management Inc. now owns 710,819 shares of the company’s stock valued at $8,089,000 after buying an additional 658,625 shares in the last quarter. JPMorgan Chase & Co. raised its stake in MediaAlpha by 95.2% during the 3rd quarter. JPMorgan Chase & Co. now owns 1,058,441 shares of the company’s stock worth $12,045,000 after buying an additional 516,195 shares during the period. Lazard Asset Management LLC acquired a new position in MediaAlpha during the 2nd quarter worth approximately $4,268,000. Finally, Lighthouse Investment Partners LLC boosted its holdings in MediaAlpha by 831.7% in the third quarter. Lighthouse Investment Partners LLC now owns 353,930 shares of the company’s stock worth $4,028,000 after acquiring an additional 315,943 shares in the last quarter. Institutional investors and hedge funds own 64.39% of the company’s stock.

About MediaAlpha

(Get Free Report)

MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company’s platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.

The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.