Booking (NASDAQ:BKNG) CEO Glenn Fogel Sells 669 Shares of Stock

Booking Holdings Inc. (NASDAQ:BKNG) CEO Glenn Fogel sold 669 shares of the business’s stock in a transaction that occurred on Monday, March 16th. The stock was sold at an average price of $4,292.10, for a total value of $2,871,414.90. Following the transaction, the chief executive officer directly owned 12,596 shares in the company, valued at $54,063,291.60. This trade represents a 5.04% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is available through the SEC website.

Booking Stock Up 3.5%

Shares of NASDAQ:BKNG opened at $4,442.33 on Wednesday. The company has a market capitalization of $140.69 billion, a price-to-earnings ratio of 26.74, a price-to-earnings-growth ratio of 0.98 and a beta of 1.21. The company has a 50 day moving average of $4,626.34 and a two-hundred day moving average of $5,025.29. Booking Holdings Inc. has a 52-week low of $3,765.45 and a 52-week high of $5,839.41.

Booking shares are scheduled to split on Monday, April 6th. The 25-1 split was announced on Wednesday, February 18th. The newly minted shares will be issued to shareholders after the closing bell on Thursday, April 2nd.

Booking (NASDAQ:BKNG) last issued its quarterly earnings data on Wednesday, February 18th. The business services provider reported $48.80 EPS for the quarter, topping analysts’ consensus estimates of $47.96 by $0.84. The firm had revenue of $6.35 billion for the quarter, compared to analyst estimates of $6.12 billion. Booking had a net margin of 20.08% and a negative return on equity of 128.99%. The firm’s revenue was up 16.0% compared to the same quarter last year. During the same quarter in the previous year, the business posted $41.55 EPS. On average, equities analysts anticipate that Booking Holdings Inc. will post 209.92 earnings per share for the current year.

Booking Increases Dividend

The firm also recently declared a quarterly dividend, which will be paid on Tuesday, March 31st. Investors of record on Friday, March 6th will be paid a $10.50 dividend. This represents a $42.00 annualized dividend and a dividend yield of 0.9%. This is a positive change from Booking’s previous quarterly dividend of $9.60. The ex-dividend date is Friday, March 6th. Booking’s payout ratio is presently 25.28%.

Institutional Inflows and Outflows

Large investors have recently bought and sold shares of the company. Vanguard Group Inc. lifted its stake in Booking by 0.8% during the fourth quarter. Vanguard Group Inc. now owns 2,997,949 shares of the business services provider’s stock worth $16,055,006,000 after purchasing an additional 23,159 shares during the last quarter. J. Stern & Co. LLP raised its holdings in shares of Booking by 191,965.8% during the fourth quarter. J. Stern & Co. LLP now owns 2,832,970 shares of the business services provider’s stock worth $15,171,489,000 after purchasing an additional 2,831,495 shares during the period. State Street Corp raised its holdings in shares of Booking by 0.5% during the fourth quarter. State Street Corp now owns 1,435,116 shares of the business services provider’s stock worth $7,685,520,000 after purchasing an additional 6,976 shares during the period. Price T Rowe Associates Inc. MD lifted its position in shares of Booking by 15.4% in the 4th quarter. Price T Rowe Associates Inc. MD now owns 966,121 shares of the business services provider’s stock worth $5,173,899,000 after buying an additional 128,700 shares during the last quarter. Finally, Dodge & Cox lifted its position in shares of Booking by 8.4% in the 4th quarter. Dodge & Cox now owns 732,081 shares of the business services provider’s stock worth $3,920,535,000 after buying an additional 56,999 shares during the last quarter. Institutional investors own 92.42% of the company’s stock.

Booking News Summary

Here are the key news stories impacting Booking this week:

• Positive Sentiment: Q4 2025 beat, stock-split and dividend hike draw renewed investor focus; analysts upgraded coverage citing stronger-than-expected EPS and revenue, which supports improved near-term investor demand. A Look At Booking Holdings (BKNG) Valuation After Earnings Strength Stock Split And Dividend Increase
• Positive Sentiment: Booking.com is expanding its B2B push in India via partnerships with Thomas Cook India and SOTC, targeting corporate travel (GST-compliant invoicing, enterprise tools). This could increase revenue diversification and local market traction over time. Booking Holdings India Corporate Push Highlights Valuation Gap And B2B Ambitions
• Neutral Sentiment: Reported short-interest data for March appears anomalous (zero shares reported), suggesting data-quality issues rather than a meaningful shift in bearish positioning; treat short-interest figures with caution until clarified.
• Negative Sentiment: CEO Glenn D. Fogel disclosed a sale of 669 shares (~$2.87M), reducing his stake by about 5%; insider selling can raise investor concerns about timing or valuation, though motives vary. SEC Form 4 — Glenn D. Fogel
• Negative Sentiment: Recent commentary highlights that BKNG is down ~21% over six months and faces macro headwinds and a premium valuation; these narratives can cap upside and increase volatility despite the company’s long‑term fundamentals. BKNG Stock Plunges 21% in 6 Months: Should You Buy, Sell or Hold?

Wall Street Analyst Weigh In

BKNG has been the subject of a number of recent analyst reports. DA Davidson lowered their price objective on Booking from $6,600.00 to $6,000.00 and set a “buy” rating for the company in a research note on Thursday, February 19th. The Goldman Sachs Group reiterated a “neutral” rating and set a $5,920.00 target price on shares of Booking in a research note on Tuesday, January 27th. Argus decreased their price target on shares of Booking from $6,400.00 to $4,700.00 and set a “buy” rating for the company in a research report on Monday, February 23rd. Bank of America upgraded shares of Booking from a “neutral” rating to a “buy” rating and set a $6,000.00 price target for the company in a research note on Monday, November 24th. Finally, UBS Group set a $6,485.00 price target on shares of Booking and gave the company a “buy” rating in a report on Thursday, February 19th. Twenty-nine analysts have rated the stock with a Buy rating and seven have given a Hold rating to the company. According to MarketBeat, the company currently has a consensus rating of “Moderate Buy” and an average target price of $5,845.61.

Booking Company Profile

Booking Holdings Inc is a global online travel company that operates a portfolio of consumer brands and technology platforms that facilitate the search for and booking of travel services. The company’s businesses focus on accommodations, transportation and related travel services through consumer-facing websites and apps as well as partner distribution channels. Booking Holdings was originally founded as Priceline in the late 1990s and adopted the Booking Holdings name in 2018; it is headquartered in Norwalk, Connecticut.

Its core offerings include online reservations for hotels, vacation rentals and other lodging; flight and car rental search and booking; and ancillary services that support travel planning and on-property experiences.