Niu Technologies (NASDAQ:NIU) Price Target Lowered to $3.50 at Citigroup

Niu Technologies (NASDAQ:NIU) had its price objective reduced by analysts at Citigroup from $3.70 to $3.50 in a research report issued on Tuesday,Benzinga reports. The brokerage currently has a “neutral” rating on the stock. Citigroup’s price target indicates a potential upside of 17.25% from the company’s current price.

Other analysts have also issued research reports about the stock. Weiss Ratings restated a “sell (d-)” rating on shares of Niu Technologies in a research note on Thursday, January 22nd. Wall Street Zen downgraded shares of Niu Technologies from a “buy” rating to a “hold” rating in a research report on Saturday, January 17th. One analyst has rated the stock with a Hold rating and one has assigned a Sell rating to the stock. Based on data from MarketBeat, the stock has a consensus rating of “Reduce” and a consensus target price of $3.50.

Niu Technologies Price Performance

NIU traded down $0.20 during trading hours on Tuesday, reaching $2.99. 660,976 shares of the stock traded hands, compared to its average volume of 467,562. The firm’s fifty day simple moving average is $3.42 and its two-hundred day simple moving average is $3.77. The company has a market cap of $232.59 million, a price-to-earnings ratio of -59.84 and a beta of -0.24. Niu Technologies has a fifty-two week low of $2.73 and a fifty-two week high of $5.67.

Niu Technologies (NASDAQ:NIU) last released its quarterly earnings results on Monday, March 16th. The company reported ($0.16) EPS for the quarter, missing the consensus estimate of ($0.13) by ($0.03). Niu Technologies had a negative return on equity of 2.32% and a negative net margin of 0.48%.The business had revenue of $96.66 million during the quarter, compared to analyst estimates of $89.24 million.

Insiders Place Their Bets

In other Niu Technologies news, CFO Fion Wenjuan Zhou sold 22,113 shares of the stock in a transaction on Monday, March 16th. The shares were sold at an average price of $3.48, for a total transaction of $76,953.24. Following the sale, the chief financial officer directly owned 142,171 shares of the company’s stock, valued at approximately $494,755.08. This represents a 13.46% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at the SEC website. 10.20% of the stock is currently owned by insiders.

Institutional Investors Weigh In On Niu Technologies

Several institutional investors and hedge funds have recently bought and sold shares of NIU. Quarry LP bought a new position in Niu Technologies in the fourth quarter worth about $27,000. Sei Investments Co. acquired a new position in Niu Technologies during the 2nd quarter valued at approximately $40,000. OMERS ADMINISTRATION Corp bought a new position in Niu Technologies during the 2nd quarter worth $45,000. Nomura Holdings Inc. bought a new position in Niu Technologies during the 2nd quarter worth $51,000. Finally, Quadrature Capital Ltd acquired a new stake in Niu Technologies in the fourth quarter worth $47,000. Institutional investors and hedge funds own 75.06% of the company’s stock.

Key Headlines Impacting Niu Technologies

Here are the key news stories impacting Niu Technologies this week:

• Positive Sentiment: Full‑year 2025 revenue and margin improvement — NIU reported FY2025 revenues up 31% to RMB 4,307.9M and a full‑year gross margin improvement (19.6% vs 15.2% in 2024); full‑year net loss narrowed substantially versus 2024, signaling progress toward profitability. GlobeNewswire Release
• Positive Sentiment: Bullish 2026 outlook — management expects Q1 2026 revenue growth of 30%–50% YoY and full‑year unit sales of 1.7–1.9M (≈+40%–60% YoY), which, if achieved, would support revenue acceleration. GlobeNewswire Release
• Positive Sentiment: Accessory and services growth — accessories, spare parts and services revenue grew double digits in Q4, supporting higher blended revenue per unit and margin expansion. GlobeNewswire Release
• Neutral Sentiment: Earnings materials and call — full press release, slide deck and conference call transcript are available for detail on assumptions and Q&A; listeners can review management commentary on international strategy and retail expansion. Slide Deck / Press Release
• Negative Sentiment: Q4 revenue and volume weakness — Q4 revenue fell 17.4% YoY to RMB 676.2M and e‑scooter unit sales dropped 23.8% YoY; international e‑scooter sales plunged ~68% YoY, a major red flag for overseas demand. GlobeNewswire Release
• Negative Sentiment: Worse Q4 profitability and EPS miss — Q4 net loss widened to RMB 88.1M (ADS loss RMB 1.10 / US$0.16) and EPS missed consensus (~US$0.03 worse than expected), contributing to downward pressure. Quiver AI Summary
• Negative Sentiment: Market reaction / coverage — media reported a sharp share drop after the quarter, highlighting the international sales collapse as the main catalyst for the selloff. Benzinga Coverage
• Negative Sentiment: Insider selling — CFO Fion Wenjuan Zhou sold 22,113 shares (~13.5% reduction of her stake) at an average $3.48 on March 16, which can be perceived negatively by some investors. SEC Filing

Niu Technologies Company Profile

Niu Technologies Co, Ltd., established in 2014 and headquartered in Beijing, is a leading designer and manufacturer of smart electric scooters and micro-mobility solutions. The company integrates Internet of Things (IoT) connectivity into its vehicles, enabling real-time monitoring of battery status, vehicle diagnostics, and location tracking through its proprietary mobile application. By leveraging lightweight materials and modular battery systems, Niu aims to deliver efficient urban transportation alternatives that reduce reliance on conventional gasoline-powered motorcycles and cars.

Niu’s product portfolio encompasses a range of electric scooters, motorcycles, and e-bikes marketed under its NQi, MQi, and UQi series.