Mairs & Power Inc. Has $69.87 Million Stock Position in Salesforce Inc. $CRM

Mairs & Power Inc. raised its holdings in shares of Salesforce Inc. (NYSE:CRM) by 16.1% during the third quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission. The firm owned 294,789 shares of the CRM provider’s stock after purchasing an additional 40,948 shares during the period. Mairs & Power Inc.’s holdings in Salesforce were worth $69,865,000 as of its most recent filing with the Securities and Exchange Commission.

Several other institutional investors also recently modified their holdings of CRM. MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. bought a new stake in shares of Salesforce during the third quarter worth approximately $198,703,000. L2 Asset Management LLC boosted its stake in Salesforce by 4.5% in the third quarter. L2 Asset Management LLC now owns 4,359 shares of the CRM provider’s stock valued at $1,033,000 after acquiring an additional 189 shares during the last quarter. Laird Norton Wetherby Wealth Management LLC grew its holdings in Salesforce by 4.2% during the 3rd quarter. Laird Norton Wetherby Wealth Management LLC now owns 30,066 shares of the CRM provider’s stock worth $7,126,000 after acquiring an additional 1,220 shares during the period. Larson Financial Group LLC grew its holdings in Salesforce by 60.4% during the 3rd quarter. Larson Financial Group LLC now owns 6,801 shares of the CRM provider’s stock worth $1,612,000 after acquiring an additional 2,561 shares during the period. Finally, Invenomic Capital Management LP raised its position in shares of Salesforce by 140.4% during the 3rd quarter. Invenomic Capital Management LP now owns 45,727 shares of the CRM provider’s stock valued at $10,837,000 after acquiring an additional 26,706 shares during the last quarter. Institutional investors and hedge funds own 80.43% of the company’s stock.

Wall Street Analyst Weigh In

Several research firms have recently issued reports on CRM. Jefferies Financial Group reduced their price target on Salesforce from $375.00 to $250.00 and set a “buy” rating on the stock in a research report on Monday, February 23rd. Wolfe Research reissued an “outperform” rating on shares of Salesforce in a research note on Thursday, January 15th. Needham & Company LLC restated a “buy” rating and set a $400.00 target price on shares of Salesforce in a report on Thursday, February 26th. Citizens Jmp reaffirmed a “market outperform” rating and issued a $430.00 price target on shares of Salesforce in a research note on Tuesday, December 2nd. Finally, Wells Fargo & Company reduced their price objective on shares of Salesforce from $235.00 to $210.00 and set an “equal weight” rating on the stock in a research note on Thursday, February 26th. One investment analyst has rated the stock with a Strong Buy rating, twenty-six have issued a Buy rating, eleven have given a Hold rating and one has assigned a Sell rating to the company’s stock. According to data from MarketBeat.com, the stock presently has an average rating of “Moderate Buy” and a consensus price target of $280.21.

Insider Buying and Selling at Salesforce

In other news, Director David Blair Kirk purchased 1,936 shares of the business’s stock in a transaction dated Wednesday, December 17th. The shares were bought at an average cost of $258.64 per share, for a total transaction of $500,727.04. Following the completion of the acquisition, the director directly owned 10,677 shares in the company, valued at approximately $2,761,499.28. This trade represents a 22.15% increase in their position. The purchase was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, Director Neelie Kroes sold 3,893 shares of the company’s stock in a transaction dated Wednesday, January 14th. The stock was sold at an average price of $238.70, for a total value of $929,259.10. Following the transaction, the director directly owned 7,299 shares of the company’s stock, valued at $1,742,271.30. This represents a 34.78% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders own 3.00% of the company’s stock.

Key Headlines Impacting Salesforce

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Salesforce commenced an approximately $25 billion accelerated share repurchase (ASR) as the first half of its $50 billion repurchase program — immediate delivery of ~103 million shares reduces float and should be EPS-accretive. Salesforce Commences Largest-Ever $25 Billion Accelerated Share Repurchase
• Positive Sentiment: The Board authorized a $25 billion buyback authorization (per reports), allowing repurchase of roughly 14.1% of shares — a sign management views shares as undervalued and a structural support for the stock. RTT News
• Positive Sentiment: Historic ASR headlines from multiple outlets drove buying interest and momentum as traders price in lower share count and near-term EPS lift from the repurchase. Salesforce (CRM) Stock Climbs on Historic $25B Share Repurchase Launch
• Positive Sentiment: Recent fundamentals support the buyback move: Salesforce beat quarterly EPS and reiterated fiscal guidance, giving management room to return capital without sacrificing growth investments.
• Neutral Sentiment: J.P. Morgan published an options-focused note tied to geopolitical uncertainty (Iran war risks), highlighting potential volatility and trading strategies around CRM rather than a fundamental call. J.P. Morgan outlines CRM options play for uncertain Iran war outcome
• Neutral Sentiment: Analyst and media coverage (Seeking Alpha deep-dive, Zacks attention, bullish write-ups on Yahoo/InsiderMonkey) is raising retail/institutional interest — useful for momentum but not an immediate guarantee of sustained outperformance. Salesforce: Doubling Down In A Time Of Uncertainty
• Neutral Sentiment: Noted value investor activity (Bill Nygren buys) signals some institutional appetite, which can support the stock over the medium term but is incremental to the larger buyback-driven catalyst. The Legendary Bill Nygren Bought These Value Gems Last Quarter

Salesforce Trading Up 2.7%

NYSE:CRM opened at $198.13 on Tuesday. The company has a debt-to-equity ratio of 0.18, a current ratio of 0.76 and a quick ratio of 0.76. The business’s 50-day simple moving average is $209.31 and its 200-day simple moving average is $234.58. Salesforce Inc. has a fifty-two week low of $174.57 and a fifty-two week high of $296.05. The stock has a market capitalization of $182.87 billion, a PE ratio of 25.37, a price-to-earnings-growth ratio of 1.40 and a beta of 1.29.

Salesforce (NYSE:CRM) last posted its earnings results on Wednesday, February 25th. The CRM provider reported $3.81 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $3.05 by $0.76. The business had revenue of $11.20 billion during the quarter, compared to analysts’ expectations of $11.18 billion. Salesforce had a return on equity of 15.38% and a net margin of 17.96%.Salesforce’s revenue for the quarter was up 12.1% compared to the same quarter last year. During the same period in the prior year, the business earned $2.78 EPS. Salesforce has set its FY 2027 guidance at 13.110-13.190 EPS and its Q1 2027 guidance at 3.110-3.130 EPS. Sell-side analysts expect that Salesforce Inc. will post 7.46 earnings per share for the current fiscal year.

Salesforce Increases Dividend

The business also recently disclosed a quarterly dividend, which will be paid on Thursday, April 23rd. Investors of record on Thursday, April 9th will be issued a dividend of $0.44 per share. The ex-dividend date is Thursday, April 9th. This is a positive change from Salesforce’s previous quarterly dividend of $0.42. This represents a $1.76 dividend on an annualized basis and a dividend yield of 0.9%. Salesforce’s dividend payout ratio (DPR) is 21.25%.

Salesforce declared that its board has authorized a share repurchase program on Monday, March 16th that permits the company to buyback $25.00 billion in shares. This buyback authorization permits the CRM provider to buy up to 14.1% of its shares through open market purchases. Shares buyback programs are generally an indication that the company’s leadership believes its stock is undervalued.

About Salesforce

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.