Coliseum Capital Management, L Purchases 180,000 Shares of Sonos (NASDAQ:SONO) Stock

Posted by Grant Hamersma on Mar 13th, 2026

Sonos, Inc. (NASDAQ:SONO – Get Free Report) major shareholder Coliseum Capital Management, L acquired 180,000 shares of Sonos stock in a transaction on Wednesday, March 11th. The shares were bought at an average price of $14.22 per share, with a total value of $2,559,600.00. Following the purchase, the insider directly owned 17,841,842 shares in the company, valued at approximately $253,710,993.24. The trade was a 1.02% increase in their position. The acquisition was disclosed in a filing with the SEC, which is available at this hyperlink. Major shareholders that own at least 10% of a company’s shares are required to disclose their transactions with the SEC.

Coliseum Capital Management, L also recently made the following trade(s):

On Tuesday, March 10th, Coliseum Capital Management, L bought 320,000 shares of Sonos stock. The stock was bought at an average price of $14.19 per share, for a total transaction of $4,540,800.00.
On Monday, March 9th, Coliseum Capital Management, L purchased 420,000 shares of Sonos stock. The shares were bought at an average price of $13.95 per share, with a total value of $5,859,000.00.
On Monday, February 23rd, Coliseum Capital Management, L purchased 360,000 shares of Sonos stock. The stock was bought at an average cost of $14.90 per share, with a total value of $5,364,000.00.
On Wednesday, February 25th, Coliseum Capital Management, L acquired 118,020 shares of Sonos stock. The stock was bought at an average price of $15.25 per share, for a total transaction of $1,799,805.00.
On Tuesday, February 24th, Coliseum Capital Management, L acquired 133,259 shares of Sonos stock. The shares were purchased at an average cost of $14.83 per share, for a total transaction of $1,976,230.97.
On Tuesday, February 17th, Coliseum Capital Management, L acquired 290,000 shares of Sonos stock. The shares were purchased at an average cost of $15.59 per share, for a total transaction of $4,521,100.00.
On Friday, February 13th, Coliseum Capital Management, L bought 257,210 shares of Sonos stock. The shares were purchased at an average cost of $15.74 per share, with a total value of $4,048,485.40.
On Thursday, February 12th, Coliseum Capital Management, L bought 100,000 shares of Sonos stock. The stock was purchased at an average price of $16.11 per share, with a total value of $1,611,000.00.
On Friday, February 6th, Coliseum Capital Management, L purchased 26,824 shares of Sonos stock. The shares were purchased at an average cost of $16.49 per share, for a total transaction of $442,327.76.
On Thursday, February 5th, Coliseum Capital Management, L purchased 211,530 shares of Sonos stock. The shares were purchased at an average price of $16.29 per share, for a total transaction of $3,445,823.70.

Sonos Stock Performance

SONO opened at $13.77 on Friday. Sonos, Inc. has a fifty-two week low of $7.63 and a fifty-two week high of $19.82. The company has a fifty day moving average of $15.62 and a two-hundred day moving average of $16.32. The stock has a market capitalization of $1.66 billion, a price-to-earnings ratio of -81.00 and a beta of 1.97.

Sonos (NASDAQ:SONO – Get Free Report) last posted its earnings results on Tuesday, February 3rd. The company reported $0.93 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.85 by $0.08. Sonos had a negative net margin of 1.22% and a positive return on equity of 0.82%. The business had revenue of $545.66 million for the quarter, compared to analyst estimates of $536.93 million. During the same period in the prior year, the company posted $0.64 EPS. The company’s revenue for the quarter was down .9% on a year-over-year basis. On average, equities research analysts forecast that Sonos, Inc. will post -0.37 earnings per share for the current year.

Key Headlines Impacting Sonos

Here are the key news stories impacting Sonos this week:

Positive Sentiment: Large insider buying: Coliseum Capital has been aggressively accumulating shares across March 9–11 (~920k shares total, including a 180k buy disclosed 3/11), raising its stake to ~17.84M shares — a strong confidence signal from a major holder that can reduce free float and support the stock. Read More.
Positive Sentiment: Product refresh: Sonos launched two lower‑cost/portable speakers (Sonos Play portable and the mic‑free Era 100 SL) with preorders open and wider availability targeted for March 31 — this broadens entry points and could drive unit sales and attach of services if execution is strong. Read More.
Positive Sentiment: Strong press coverage highlights affordability and portability for the new models — positive marketing momentum that can help near‑term demand if reviews and supply align. Read More.
Neutral Sentiment: Competitive landscape: Dolby’s Atmos FlexConnect moves into multi‑room/connected audio territory — Sonos’ CEO downplayed the threat, but the technology entrant raises medium‑term competitive questions for platform differentiation. Read More.
Negative Sentiment: Past product/app missteps: Coverage notes recent failures (Apple TV 4K competitor and app issues) and Sonos’ retreat to core speaker hardware — a reminder that execution risk and product quality hiccups remain relevant. Read More.
Negative Sentiment: Elevated short interest and volatile technicals: short interest picked up in February (~8–9% of float with multi‑day cover), and the stock sits below its 50/200‑day averages — factors that can amplify downside on disappointing news or profit‑taking.

Wall Street Analyst Weigh In

A number of analysts have recently commented on SONO shares. Zacks Research upgraded Sonos from a “hold” rating to a “strong-buy” rating in a research report on Monday, February 9th. Weiss Ratings reissued a “sell (d-)” rating on shares of Sonos in a research note on Thursday, January 22nd. Rosenblatt Securities reissued a “buy” rating and issued a $21.00 price target on shares of Sonos in a report on Monday, February 2nd. Jefferies Financial Group upped their price objective on shares of Sonos from $19.00 to $21.00 and gave the stock a “buy” rating in a research report on Monday, January 5th. Finally, Wall Street Zen raised shares of Sonos from a “hold” rating to a “buy” rating in a report on Saturday, February 7th. One analyst has rated the stock with a Strong Buy rating, two have given a Buy rating, one has assigned a Hold rating and one has given a Sell rating to the company. Based on data from MarketBeat, the company presently has a consensus rating of “Moderate Buy” and a consensus target price of $20.00.

Check Out Our Latest Research Report on SONO

Institutional Trading of Sonos

A number of institutional investors have recently made changes to their positions in the company. Hantz Financial Services Inc. raised its stake in Sonos by 307.9% in the 4th quarter. Hantz Financial Services Inc. now owns 1,762 shares of the company’s stock valued at $31,000 after purchasing an additional 1,330 shares during the last quarter. Northwestern Mutual Wealth Management Co. boosted its stake in Sonos by 699.6% during the 4th quarter. Northwestern Mutual Wealth Management Co. now owns 2,055 shares of the company’s stock worth $36,000 after purchasing an additional 1,798 shares during the last quarter. Daiwa Securities Group Inc. purchased a new stake in shares of Sonos during the fourth quarter worth $50,000. Quarry LP raised its position in shares of Sonos by 485.8% in the third quarter. Quarry LP now owns 3,251 shares of the company’s stock valued at $51,000 after buying an additional 2,696 shares during the last quarter. Finally, Kemnay Advisory Services Inc. acquired a new stake in shares of Sonos in the fourth quarter valued at about $64,000. 85.82% of the stock is owned by institutional investors and hedge funds.

Sonos Company Profile

(Get Free Report)

Sonos, Inc is a consumer electronics company specializing in wireless home audio systems. The company’s core business revolves around designing, developing and manufacturing smart speakers and soundbars that deliver high-fidelity audio and seamless multi-room listening experiences. Sonos products connect via Wi-Fi or Bluetooth and integrate with popular streaming services, enabling users to control music and other audio content through a dedicated mobile app, voice assistants or traditional controls.

Sonos offers a diversified product lineup that includes compact speakers such as Sonos One and Sonos Roam, premium models like Sonos Five and Sonos Move, home theater solutions including Sonos Beam and Sonos Arc, as well as accessories such as the Sonos Sub and Sonos Amp.