Magnetar Financial LLC purchased a new position in shares of Roku, Inc. (NASDAQ:ROKU – Free Report) during the 3rd quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission. The fund purchased 54,591 shares of the company’s stock, valued at approximately $5,466,000.
A number of other institutional investors and hedge funds have also recently bought and sold shares of the stock. Westfuller Advisors LLC purchased a new stake in shares of Roku during the third quarter valued at approximately $30,000. Root Financial Partners LLC purchased a new position in shares of Roku in the third quarter valued at $33,000. Rakuten Securities Inc. boosted its stake in shares of Roku by 55.6% in the second quarter. Rakuten Securities Inc. now owns 442 shares of the company’s stock valued at $39,000 after purchasing an additional 158 shares during the period. Cornerstone Planning Group LLC grew its holdings in Roku by 20,450.0% during the 3rd quarter. Cornerstone Planning Group LLC now owns 411 shares of the company’s stock valued at $41,000 after purchasing an additional 409 shares in the last quarter. Finally, Lion Street Advisors LLC purchased a new stake in Roku during the 3rd quarter worth $70,000. Hedge funds and other institutional investors own 86.30% of the company’s stock.
Roku Price Performance
Shares of ROKU stock opened at $100.74 on Thursday. The firm has a fifty day moving average of $98.65 and a two-hundred day moving average of $99.76. The firm has a market cap of $14.85 billion, a P/E ratio of 176.74 and a beta of 1.98. Roku, Inc. has a 1-year low of $52.43 and a 1-year high of $116.66.
Insider Activity
In other news, insider Charles Collier sold 1,715 shares of Roku stock in a transaction that occurred on Thursday, March 5th. The stock was sold at an average price of $100.00, for a total value of $171,500.00. Following the completion of the transaction, the insider owned 11,131 shares in the company, valued at approximately $1,113,100. This trade represents a 13.35% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, CAO Matthew C. Banks sold 716 shares of the business’s stock in a transaction that occurred on Tuesday, March 3rd. The shares were sold at an average price of $95.57, for a total value of $68,428.12. Following the completion of the sale, the chief accounting officer owned 7,675 shares of the company’s stock, valued at $733,499.75. This trade represents a 8.53% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold a total of 154,374 shares of company stock valued at $15,712,283 over the last three months. Company insiders own 13.98% of the company’s stock.
More Roku News
Here are the key news stories impacting Roku this week:
- Positive Sentiment: Won exclusive U.S. streaming rights to the new X Games League — gives Roku unique live-sports inventory and potential to grow viewer sessions and ad monetization for summer 2026. Roku gets exclusive streaming rights to new X Games League
- Positive Sentiment: Launched engagement features — Roklue (interactive trivia) and a dedicated Live TV Search — designed to boost time on platform and make live/free channel discovery easier, which should help ad RPMs and retention. Roku Engagement Push With Roklue And Live TV Search Meets Valuation Gap
- Positive Sentiment: Fundamentals improving: platform revenues topped $1.2B, ARPU trends improving and streaming households reached ~90M; recent quarter beat EPS and revenue estimates—these datapoints are supporting a more constructive near-term growth narrative. Is Roku Stock a Buy as Platform Revenues and ARPU Improve?
- Positive Sentiment: Hardware move — a competitively priced 40-inch Roku smart TV (cheaper than the 32-inch model) could help drive device unit growth and broaden reach for platform ads. Roku’s 40-Inch Smart TV Is Cheaper Than the 32-Inch Model
- Positive Sentiment: Market momentum and investor interest picked up after the strong quarter and product/content news — coverage like “Bull of the Day” and broader analyst attention have helped sentiment. Bull of the Day: Roku (ROKU)
- Neutral Sentiment: Investor outreach/visibility: Roku presented at the Deutsche Bank media conference and has several analyst/press write-ups and summaries that provide incremental transparency but no single new financial commitment. Roku Presents at Deutsche Bank Conference (Transcript)
- Neutral Sentiment: Zacks and other outlets are highlighting Roku (both bull and bear perspectives), increasing attention but reflecting mixed views on near-term upside. Roku is Attracting Investor Attention (Zacks)
- Negative Sentiment: Valuation and execution risk remain: commentary notes a “valuation gap” and the stock trades at a high multiple versus near-term consensus (company-level P/E is elevated and some analysts still model negative EPS for the year), leaving upside dependent on continued execution and ad/ARPU expansion.
Wall Street Analysts Forecast Growth
ROKU has been the topic of a number of recent analyst reports. Pivotal Research boosted their price objective on shares of Roku from $135.00 to $140.00 and gave the stock a “buy” rating in a report on Monday, February 16th. Weiss Ratings upgraded Roku from a “sell (d-)” rating to a “hold (c-)” rating in a research note on Tuesday, February 17th. Rosenblatt Securities raised Roku from a “neutral” rating to a “buy” rating and lifted their target price for the stock from $106.00 to $118.00 in a research report on Friday, February 13th. Zacks Research upgraded Roku from a “hold” rating to a “strong-buy” rating in a research note on Tuesday, February 10th. Finally, Morgan Stanley set a $135.00 price target on Roku and gave the company an “overweight” rating in a report on Tuesday, December 16th. One analyst has rated the stock with a Strong Buy rating, twenty-three have assigned a Buy rating and four have given a Hold rating to the stock. According to MarketBeat.com, the company has an average rating of “Moderate Buy” and a consensus price target of $125.40.
Get Our Latest Stock Analysis on Roku
Roku Company Profile
Roku, Inc (NASDAQ: ROKU) is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company’s platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.
At the core of Roku’s product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.
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