Insider Selling: Roku (NASDAQ:ROKU) CEO Sells $4,984,000.00 in Stock

Roku, Inc. (NASDAQ:ROKU) CEO Anthony Wood sold 50,000 shares of the stock in a transaction that occurred on Tuesday, March 10th. The shares were sold at an average price of $99.68, for a total transaction of $4,984,000.00. The sale was disclosed in a filing with the SEC, which is available at this link.

Roku Price Performance

NASDAQ:ROKU traded down $5.94 during trading hours on Thursday, hitting $94.80. The company had a trading volume of 2,882,924 shares, compared to its average volume of 4,416,371. The stock has a 50-day moving average price of $98.38 and a 200 day moving average price of $99.72. The company has a market capitalization of $13.98 billion, a PE ratio of 176.74 and a beta of 1.98. Roku, Inc. has a 52 week low of $52.43 and a 52 week high of $116.66.

Roku (NASDAQ:ROKU) last issued its earnings results on Thursday, February 12th. The company reported $0.53 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.28 by $0.25. The firm had revenue of $1.39 billion for the quarter, compared to the consensus estimate of $1.35 billion. Roku had a net margin of 1.87% and a return on equity of 3.40%. The business’s revenue was up 16.1% on a year-over-year basis. During the same quarter in the prior year, the firm posted ($0.24) earnings per share. Analysts anticipate that Roku, Inc. will post -0.3 EPS for the current fiscal year.

Trending Headlines about Roku

Here are the key news stories impacting Roku this week:

• Positive Sentiment: Roku secured exclusive streaming rights to a new X Games League, expanding live-sports content that can drive viewership and ad revenue. Roku gets exclusive streaming rights to new X Games League
• Positive Sentiment: Product updates aimed at engagement: Roku launched Roklue (an interactive trivia experience) and added a dedicated Live TV search to improve discovery — both are designed to increase time spent on-platform and ad inventory monetization. Roku Engagement Push With Roklue And Live TV Search Meets Valuation Gap
• Positive Sentiment: Roku continues to broaden free local-TV streaming options on its platform, which can attract more active users and increase ad exposure. Live local TV is now easier than ever to stream for free on Roku
• Positive Sentiment: Retail promotions: Roku Smart TVs are seeing aggressive price cuts (lowest-ever Amazon deal; 40″ model priced below smaller models), which should help device attach and expand the active user base over time. The Roku Smart TV is down to its lowest-ever price at Amazon — save $20 right now Roku’s 40-Inch Smart TV Is Cheaper Than the 32-Inch Model
• Positive Sentiment: Analyst/market attention is picking up: Roku was featured in bullish coverage pieces (e.g., “Bull of the Day,” Zacks mentions) and in a list of beaten-down streaming names worth watching — these can support interest from value-focused investors. Bull of the Day: Roku (ROKU) 3 Beaten-Down Streaming and Media Stocks Worth Watching: AMCX, ROKU, SE
• Neutral Sentiment: Coverage repetition and headline-driven interest may spur short-term volume but doesn’t guarantee sustained share gains without continued monetization improvements. 3 Beaten-Down Streaming and Media Stocks Worth Watching: AMCX, ROKU, SE (alternate link)
• Negative Sentiment: Insider sell: CEO Anthony J. Wood sold 50,000 shares at an average $99.68 (~$5.0M), a move investors often view as a near-term negative signal even if sales are for diversification/liquidity. SEC Form 4 — Anthony J. Wood sale

Wall Street Analyst Weigh In

A number of research analysts have weighed in on the stock. Guggenheim boosted their price objective on shares of Roku from $110.00 to $115.00 and gave the company a “buy” rating in a research report on Thursday, December 4th. Zacks Research upgraded shares of Roku from a “hold” rating to a “strong-buy” rating in a research note on Tuesday, February 10th. Pivotal Research upped their target price on Roku from $135.00 to $140.00 and gave the company a “buy” rating in a research report on Monday, February 16th. Evercore reissued an “outperform” rating and issued a $150.00 price objective on shares of Roku in a report on Friday, February 13th. Finally, Oppenheimer increased their price target on Roku from $105.00 to $120.00 and gave the stock an “outperform” rating in a research report on Friday, February 13th. One research analyst has rated the stock with a Strong Buy rating, twenty-three have issued a Buy rating and four have assigned a Hold rating to the company. Based on data from MarketBeat.com, Roku presently has a consensus rating of “Moderate Buy” and a consensus price target of $125.40.

Hedge Funds Weigh In On Roku

Several large investors have recently bought and sold shares of the stock. Blue Trust Inc. raised its position in Roku by 680.0% in the fourth quarter. Blue Trust Inc. now owns 234 shares of the company’s stock valued at $25,000 after purchasing an additional 204 shares during the period. Aventura Private Wealth LLC bought a new stake in shares of Roku during the 4th quarter valued at about $26,000. Westfuller Advisors LLC acquired a new stake in Roku in the third quarter worth $30,000. WPG Advisers LLC bought a new stake in shares of Roku during the fourth quarter valued at approximately $31,000. Finally, Safe Harbor Fiduciary LLC acquired a new stake in Roku in the fourth quarter worth about $31,000. Institutional investors and hedge funds own 86.30% of the company’s stock.

Roku Company Profile

Roku, Inc (NASDAQ: ROKU) is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company’s platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.

At the core of Roku’s product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.