Harley-Davidson (NYSE:HOG) Now Covered by Analysts at Wells Fargo & Company

Research analysts at Wells Fargo & Company initiated coverage on shares of Harley-Davidson (NYSE:HOG) in a report issued on Wednesday. The brokerage set an “underweight” rating and a $15.00 price target on the stock. Wells Fargo & Company‘s target price suggests a potential downside of 20.70% from the stock’s previous close.

A number of other research firms also recently weighed in on HOG. UBS Group lowered their target price on Harley-Davidson from $27.00 to $19.00 and set a “neutral” rating on the stock in a report on Wednesday, March 4th. Argus upgraded shares of Harley-Davidson to a “strong-buy” rating in a research report on Tuesday, February 17th. Morgan Stanley reaffirmed an “underweight” rating and set a $12.00 target price on shares of Harley-Davidson in a report on Tuesday, February 17th. Zacks Research downgraded shares of Harley-Davidson from a “hold” rating to a “strong sell” rating in a research report on Thursday, February 12th. Finally, Citigroup dropped their price target on shares of Harley-Davidson from $28.00 to $23.00 and set a “neutral” rating on the stock in a research note on Wednesday, January 14th. One equities research analyst has rated the stock with a Strong Buy rating, two have assigned a Buy rating, four have assigned a Hold rating and four have given a Sell rating to the company. According to MarketBeat.com, Harley-Davidson currently has a consensus rating of “Hold” and an average target price of $21.67.

Harley-Davidson Trading Up 0.8%

NYSE:HOG opened at $18.92 on Wednesday. The company has a market cap of $2.12 billion, a PE ratio of 7.25 and a beta of 1.42. The company has a current ratio of 2.10, a quick ratio of 1.83 and a debt-to-equity ratio of 0.52. The company has a 50 day simple moving average of $20.05 and a two-hundred day simple moving average of $23.90. Harley-Davidson has a 12 month low of $17.11 and a 12 month high of $31.25.

Harley-Davidson (NYSE:HOG) last released its quarterly earnings results on Tuesday, February 10th. The company reported ($2.44) earnings per share for the quarter, missing the consensus estimate of ($0.92) by ($1.52). The firm had revenue of $496.16 million for the quarter, compared to the consensus estimate of $482.21 million. Harley-Davidson had a net margin of 8.03% and a return on equity of 10.27%. Harley-Davidson’s quarterly revenue was down 9.8% compared to the same quarter last year. During the same period in the previous year, the company earned ($0.93) earnings per share. Research analysts forecast that Harley-Davidson will post 3.44 earnings per share for the current year.

Insider Transactions at Harley-Davidson

In other Harley-Davidson news, Director Rafeh Masood bought 2,775 shares of the business’s stock in a transaction that occurred on Friday, February 27th. The stock was purchased at an average price of $18.00 per share, for a total transaction of $49,950.00. Following the completion of the transaction, the director owned 7,480 shares of the company’s stock, valued at $134,640. This trade represents a 58.98% increase in their position. The transaction was disclosed in a document filed with the SEC, which is available through this hyperlink. Also, Director James D. Farley, Jr. sold 6,454 shares of the stock in a transaction dated Wednesday, February 25th. The stock was sold at an average price of $18.71, for a total value of $120,754.34. Following the sale, the director owned 16,205 shares of the company’s stock, valued at $303,195.55. This represents a 28.48% decrease in their position. The SEC filing for this sale provides additional information. 0.93% of the stock is owned by company insiders.

Institutional Inflows and Outflows

A number of large investors have recently added to or reduced their stakes in HOG. MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. grew its holdings in Harley-Davidson by 62.1% during the 1st quarter. MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. now owns 86,436 shares of the company’s stock valued at $2,183,000 after buying an additional 33,097 shares in the last quarter. Empowered Funds LLC boosted its position in shares of Harley-Davidson by 18.3% during the first quarter. Empowered Funds LLC now owns 17,560 shares of the company’s stock worth $443,000 after acquiring an additional 2,712 shares during the last quarter. Geneos Wealth Management Inc. boosted its position in shares of Harley-Davidson by 153.8% during the first quarter. Geneos Wealth Management Inc. now owns 2,109 shares of the company’s stock worth $53,000 after acquiring an additional 1,278 shares during the last quarter. Bank of New York Mellon Corp grew its stake in Harley-Davidson by 30.2% during the second quarter. Bank of New York Mellon Corp now owns 1,838,532 shares of the company’s stock valued at $43,389,000 after acquiring an additional 426,808 shares in the last quarter. Finally, Prospera Financial Services Inc increased its holdings in Harley-Davidson by 11.8% in the 2nd quarter. Prospera Financial Services Inc now owns 14,729 shares of the company’s stock valued at $348,000 after acquiring an additional 1,552 shares during the last quarter. 85.10% of the stock is owned by hedge funds and other institutional investors.

About Harley-Davidson

Harley-Davidson, Inc is a renowned American motorcycle manufacturer best known for its heavyweight cruiser and touring bikes. Founded in 1903 in Milwaukee, Wisconsin, the company has built a strong reputation for producing distinctive motorcycles characterized by their signature V-twin engines, chrome finishes and robust frames. Harley-Davidson markets its products globally through a network of franchised dealerships and focuses on delivering an immersive brand experience to its customers, emphasizing lifestyle and community alongside its motorcycles.

In addition to its core motorcycle business, Harley-Davidson offers an extensive range of parts, accessories and apparel under its Genuine Motor Parts & Accessories and MotorClothes lines.