MediaAlpha (MAX) – Research Analysts’ Recent Ratings Changes

A number of research firms have changed their ratings and price targets for MediaAlpha (NYSE: MAX):

• 2/25/2026 – MediaAlpha was upgraded by Weiss Ratings from “sell (d)” to “hold (c-)”.
• 2/24/2026 – MediaAlpha had its price target lowered by Royal Bank Of Canada from $18.00 to $11.00. They now have an “outperform” rating on the stock.
• 2/24/2026 – MediaAlpha had its price target lowered by The Goldman Sachs Group, Inc. from $13.50 to $11.50. They now have a “neutral” rating on the stock.
• 2/24/2026 – MediaAlpha was upgraded by Zacks Research from “strong sell” to “strong-buy”.
• 2/24/2026 – MediaAlpha had its price target lowered by JPMorgan Chase & Co. from $15.00 to $11.00. They now have an “overweight” rating on the stock.
• 2/24/2026 – MediaAlpha had its price target lowered by Keefe, Bruyette & Woods from $19.00 to $16.00. They now have an “outperform” rating on the stock.
• 1/29/2026 – MediaAlpha was downgraded by Zacks Research from “hold” to “strong sell”.
• 1/11/2026 – MediaAlpha was upgraded by Wall Street Zen from “buy” to “strong-buy”.

Insiders Place Their Bets

In other news, CTO Kuanling Amy Yeh sold 3,000 shares of the firm’s stock in a transaction dated Friday, March 6th. The stock was sold at an average price of $10.34, for a total transaction of $31,020.00. Following the sale, the chief technology officer owned 393,979 shares of the company’s stock, valued at $4,073,742.86. This trade represents a 0.76% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which is available through this hyperlink. Also, insider Steven Yi sold 8,000 shares of MediaAlpha stock in a transaction dated Tuesday, March 3rd. The shares were sold at an average price of $10.03, for a total value of $80,240.00. Following the transaction, the insider owned 2,641,624 shares in the company, valued at $26,495,488.72. This trade represents a 0.30% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders sold 626,800 shares of company stock worth $6,896,421 over the last ninety days. 11.53% of the stock is currently owned by corporate insiders.

MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company’s platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.

The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.