Brokerages Set Sony Corporation (NYSE:SONY) PT at $30.00

Sony Corporation (NYSE:SONY) has earned a consensus rating of “Moderate Buy” from the seven ratings firms that are presently covering the firm, MarketBeat reports. One equities research analyst has rated the stock with a sell recommendation, one has issued a hold recommendation and five have issued a buy recommendation on the company. The average 1 year price target among analysts that have updated their coverage on the stock in the last year is $30.00.

Several analysts have commented on SONY shares. Zacks Research downgraded Sony from a “strong-buy” rating to a “hold” rating in a research note on Monday, January 12th. Nomura upgraded Sony from a “neutral” rating to a “buy” rating in a research note on Wednesday, November 19th. Sanford C. Bernstein reissued an “outperform” rating and issued a $30.00 target price (down from $33.00) on shares of Sony in a report on Wednesday, January 14th. Wall Street Zen upgraded Sony to a “hold” rating in a research note on Saturday, December 6th. Finally, Weiss Ratings downgraded Sony from a “hold (c-)” rating to a “sell (d+)” rating in a report on Friday, February 20th.

Sony Price Performance

Shares of SONY opened at $21.48 on Monday. Sony has a fifty-two week low of $20.42 and a fifty-two week high of $30.34. The company has a market capitalization of $129.90 billion, a price-to-earnings ratio of -107.39, a price-to-earnings-growth ratio of 7.63 and a beta of 0.94. The firm has a 50-day simple moving average of $23.26 and a 200-day simple moving average of $26.53. The company has a debt-to-equity ratio of 0.10, a quick ratio of 0.97 and a current ratio of 1.22.

Institutional Trading of Sony

Hedge funds have recently made changes to their positions in the company. HighPoint Advisor Group LLC increased its stake in shares of Sony by 2.8% during the third quarter. HighPoint Advisor Group LLC now owns 13,670 shares of the company’s stock worth $394,000 after acquiring an additional 367 shares during the period. West Family Investments Inc. raised its holdings in Sony by 1.1% during the third quarter. West Family Investments Inc. now owns 34,228 shares of the company’s stock worth $985,000 after purchasing an additional 385 shares in the last quarter. Checchi Capital Advisers LLC lifted its position in Sony by 1.3% in the third quarter. Checchi Capital Advisers LLC now owns 30,408 shares of the company’s stock valued at $875,000 after purchasing an additional 391 shares during the period. Baker Tilly Wealth Management LLC lifted its position in Sony by 3.6% in the fourth quarter. Baker Tilly Wealth Management LLC now owns 11,655 shares of the company’s stock valued at $298,000 after purchasing an additional 409 shares during the period. Finally, Glenmede Investment Management LP boosted its holdings in Sony by 1.0% in the 3rd quarter. Glenmede Investment Management LP now owns 42,478 shares of the company’s stock valued at $1,223,000 after purchasing an additional 416 shares in the last quarter. Institutional investors and hedge funds own 14.05% of the company’s stock.

Sony News Summary

Here are the key news stories impacting Sony this week:

• Positive Sentiment: PlayStation Store dynamic pricing tests could boost near-term revenue and yield higher margins if successful; the company appears to be experimenting with region- and title-specific pricing. Sony appears to be testing dynamic pricing on PlayStation games
• Positive Sentiment: Sony is reported to be moving ahead with PS6 development despite rising component costs — a signal of continued investment in its high-margin console/platform ecosystem and long-term content/first-party strategy. Sony may push ahead with PS6 despite rising component costs
• Neutral Sentiment: Industry commentary (former Blizzard exec) frames competitive threats differently — notes Sony may view Valve/Steam-based PC strategies as a greater threat than Microsoft’s Helix — useful context for competitive positioning but not an immediate financial mover. Former Blizzard President Thinks Sony Feels More Threatened by Valve’s Steam Machine, Not Xbox’s Helix
• Neutral Sentiment: Consumer product coverage flags some TV/game-mode issues and previews of upcoming flagship hardware — these are product-quality/PR items to monitor but unlikely to swing earnings materially in the near term. You Asked: Sony’s next flagship, game mode problems, and giant TVs
• Negative Sentiment: Sony faces a proposed UK class-action from PlayStation users seeking roughly $2.7 billion — potential legal exposure, reputational risk, and litigation costs could weigh on sentiment and margins if the suit advances. Sony faces $2.7 billion class-action suit from U.K. PlayStation users
• Negative Sentiment: Multiple reports claim Sony will stop releasing some PlayStation titles on PC or pull planned PC ports — this could reduce incremental PC revenue and limit long-tail monetization, though it may strengthen console exclusivity and subscriptions; watch for confirmation and revenue guidance impact. Sony will stop releasing PlayStation games on PC

Sony Company Profile

Sony Group Corporation (NYSE: SONY) is a Japanese multinational conglomerate headquartered in Minato, Tokyo. Founded in 1946 by Masaru Ibuka and Akio Morita, Sony has grown from an electronics maker into a diversified global company with operations spanning consumer electronics, entertainment, gaming, semiconductors and financial services. The company’s shares trade in Japan and its American Depositary Receipts trade on the New York Stock Exchange under the ticker SONY.

Sony’s primary businesses include Electronics Products & Solutions, which covers televisions, audio equipment, digital cameras and professional broadcast systems; Game & Network Services, anchored by the PlayStation platform, consoles, software and online services; Music and Pictures, through Sony Music Entertainment and Sony Pictures Entertainment, producing, distributing and licensing recorded music, film and television content; Imaging & Sensing Solutions, which develops CMOS image sensors and other semiconductor components; and Financial Services, offering life insurance, banking and other financial products in Japan.