Olaplex (NASDAQ:OLPX) Raised to “Hold” at Wall Street Zen

Olaplex (NASDAQ:OLPX) was upgraded by stock analysts at Wall Street Zen from a “sell” rating to a “hold” rating in a note issued to investors on Saturday.

A number of other brokerages have also recently issued reports on OLPX. Telsey Advisory Group restated a “market perform” rating and set a $2.00 target price on shares of Olaplex in a report on Monday, March 2nd. Zacks Research upgraded shares of Olaplex from a “strong sell” rating to a “hold” rating in a report on Thursday, February 19th. Weiss Ratings reiterated a “sell (d)” rating on shares of Olaplex in a report on Thursday, January 22nd. Jefferies Financial Group reissued a “buy” rating on shares of Olaplex in a research report on Wednesday. Finally, Evercore set a $2.50 price target on shares of Olaplex in a report on Friday. One research analyst has rated the stock with a Strong Buy rating, two have issued a Buy rating, three have given a Hold rating and one has assigned a Sell rating to the company’s stock. According to MarketBeat, the stock presently has a consensus rating of “Hold” and an average price target of $1.96.

Olaplex Stock Performance

Shares of Olaplex stock opened at $1.35 on Friday. The firm has a fifty day moving average of $1.55 and a two-hundred day moving average of $1.36. The company has a debt-to-equity ratio of 0.40, a quick ratio of 3.52 and a current ratio of 4.16. The stock has a market capitalization of $897.80 million, a price-to-earnings ratio of -134.50 and a beta of 2.24. Olaplex has a 52 week low of $0.99 and a 52 week high of $1.84.

Olaplex (NASDAQ:OLPX) last posted its quarterly earnings results on Thursday, March 5th. The company reported $0.01 earnings per share (EPS) for the quarter, hitting the consensus estimate of $0.01. Olaplex had a positive return on equity of 1.07% and a negative net margin of 2.19%.The business had revenue of $105.12 million for the quarter, compared to analyst estimates of $104.21 million. During the same period last year, the company earned $0.01 EPS. The firm’s revenue was up 4.4% on a year-over-year basis. As a group, equities research analysts predict that Olaplex will post 0.1 EPS for the current year.

Institutional Investors Weigh In On Olaplex

Several large investors have recently made changes to their positions in the stock. Los Angeles Capital Management LLC acquired a new stake in shares of Olaplex in the 2nd quarter valued at about $75,000. Dynamic Technology Lab Private Ltd raised its holdings in Olaplex by 139.9% during the second quarter. Dynamic Technology Lab Private Ltd now owns 93,933 shares of the company’s stock worth $132,000 after acquiring an additional 54,781 shares in the last quarter. Portolan Capital Management LLC boosted its position in Olaplex by 132.6% during the third quarter. Portolan Capital Management LLC now owns 3,635,124 shares of the company’s stock valued at $4,762,000 after purchasing an additional 2,072,383 shares during the last quarter. Savant Capital LLC bought a new position in Olaplex in the third quarter valued at approximately $43,000. Finally, State of Wyoming increased its position in shares of Olaplex by 57.8% during the 3rd quarter. State of Wyoming now owns 344,340 shares of the company’s stock worth $451,000 after purchasing an additional 126,099 shares during the last quarter. Institutional investors own 87.37% of the company’s stock.

Olaplex News Summary

Here are the key news stories impacting Olaplex this week:

• Positive Sentiment: Q4 results showed revenue and EPS roughly in line with or slightly above expectations (revenue of $105.1M, EPS $0.01, revenue +4.4% YoY), which supports the view that core sales are stabilizing. OLAPLEX Reports Fourth Quarter and Fiscal Year 2025 Results
• Neutral Sentiment: Company materials — including the slide deck and earnings call transcript — are available for investors who want management’s detailed commentary on channel mix, marketing spend and strategic initiatives. These documents may clarify execution plans but have not yet convinced the market. Earnings Slide Deck / Press Release
• Neutral Sentiment: Several published call transcripts and recaps provide additional color on product innovation and transformation initiatives management emphasized; these are useful for judging whether spend will drive re-acceleration. Q4 2025 Earnings Call Transcript
• Negative Sentiment: FY2026 guidance came in muted: the revenue range ($414M–$435M) sits against Street expectations near $430M, leaving limited upside and triggering investor concern about growth re-acceleration. That weak forward guide is the main reason for the sharp share decline. Olaplex slides more than 20% on guidance concerns
• Negative Sentiment: Analyst/competitive write-ups flag that growth remains uneven across channels and that heavy marketing spend has yet to produce sustained acceleration — some analysts now view the turnaround as lagging and see downside risk to the current share price. Olaplex: The Turnaround Is Lagging
• Negative Sentiment: Market reaction has been strong; commentary and modeling from outlets note potential downside if management cannot reaccelerate revenue and margin progress given the company’s elevated marketing spend. Short-term momentum looks negative until guidance is proven conservative. OLPX Q4 deep dive: Transformation and innovation take center stage amidst muted guidance

About Olaplex

Olaplex, Inc (NASDAQ: OLPX) is a specialty haircare company known for its patented bond-building technology designed to repair and strengthen hair from within. The company’s core offerings encompass a range of professional salon treatments and at-home maintenance products that target chemical damage, breakage and split ends. Olaplex formulations are built around a proprietary active ingredient that works at the molecular level to rebuild disulfide bonds broken during bleaching, coloring and heat styling processes.

Founded in 2014 and headquartered in Irvine, California, Olaplex initially gained traction among high-end salons before expanding into broader retail channels.