Traeger (NYSE:COOK – Get Free Report) had its price target lowered by equities researchers at Piper Sandler from $1.50 to $0.75 in a research note issued to investors on Friday,Benzinga reports. The firm presently has a “neutral” rating on the stock. Piper Sandler’s target price indicates a potential upside of 2.04% from the stock’s current price.
Several other equities analysts have also recently issued reports on the company. Telsey Advisory Group decreased their price objective on Traeger from $1.50 to $1.00 and set a “market perform” rating for the company in a report on Friday. Zacks Research upgraded Traeger from a “strong sell” rating to a “hold” rating in a research report on Tuesday, February 3rd. Wall Street Zen upgraded Traeger from a “sell” rating to a “hold” rating in a research report on Saturday, November 8th. Finally, Weiss Ratings reaffirmed a “sell (d-)” rating on shares of Traeger in a research note on Monday, December 29th. One investment analyst has rated the stock with a Buy rating, six have given a Hold rating and two have assigned a Sell rating to the company’s stock. Based on data from MarketBeat, the stock presently has an average rating of “Reduce” and an average target price of $1.88.
Get Our Latest Stock Analysis on COOK
Traeger Stock Down 4.5%
Traeger (NYSE:COOK – Get Free Report) last issued its earnings results on Thursday, March 5th. The company reported $0.01 earnings per share (EPS) for the quarter, missing the consensus estimate of $0.02 by ($0.01). Traeger had a negative return on equity of 11.31% and a negative net margin of 18.01%.The business had revenue of $145.36 million for the quarter, compared to analysts’ expectations of $135.05 million. As a group, equities research analysts forecast that Traeger will post -0.12 earnings per share for the current year.
Institutional Investors Weigh In On Traeger
Several large investors have recently bought and sold shares of the company. Artisan Partners Limited Partnership purchased a new position in shares of Traeger in the third quarter valued at approximately $1,220,000. Williams & Novak LLC increased its position in shares of Traeger by 46.3% during the third quarter. Williams & Novak LLC now owns 81,300 shares of the company’s stock worth $99,000 after purchasing an additional 25,730 shares in the last quarter. Marshall Wace LLP raised its stake in Traeger by 371.7% in the 2nd quarter. Marshall Wace LLP now owns 130,666 shares of the company’s stock valued at $223,000 after purchasing an additional 102,967 shares during the last quarter. Goldman Sachs Group Inc. lifted its holdings in Traeger by 24.1% in the 4th quarter. Goldman Sachs Group Inc. now owns 146,409 shares of the company’s stock valued at $158,000 after purchasing an additional 28,447 shares in the last quarter. Finally, Blair William & Co. IL lifted its holdings in Traeger by 19.9% in the 4th quarter. Blair William & Co. IL now owns 92,680 shares of the company’s stock valued at $100,000 after purchasing an additional 15,400 shares in the last quarter. 46.84% of the stock is currently owned by hedge funds and other institutional investors.
Traeger News Roundup
Here are the key news stories impacting Traeger this week:
- Positive Sentiment: Revenue beat analysts’ top-line estimate: Traeger reported Q4 revenue of $145.4M versus consensus ~ $135M, showing better-than-expected sales for the quarter. Traeger Announces Fourth Quarter and Full Year 2025 Results
- Positive Sentiment: Adjusted EBITDA improved slightly to $19.4M (from $18.4M a year earlier), indicating some operational leverage despite sales pressure. Traeger Announces Fourth Quarter and Full Year 2025 Results
- Neutral Sentiment: Earnings call transcripts and highlights are available for details on management commentary and strategy (useful for digging into channel inventory, promo cadence and margin outlook). Traeger (COOK) Q4 2025 Earnings Call Transcript
- Neutral Sentiment: Additional transcripts and analyst recaps (seeking alpha, Zacks) summarize Q&A and metric details for investors who want the full call text and analyst perspective. Traeger, Inc. (COOK) Q4 2025 Earnings Call Transcript
- Negative Sentiment: Near-term revenue guidance was cut sharply: Q1-2026 revenue was guided to ~$92M–$97M versus consensus ~ $136M, and FY-2026 revenue guidance was lowered to $465M–$485M vs. consensus ~ $534M — the weak guidance is the primary negative catalyst. Traeger Announces Fourth Quarter and Full Year 2025 Results
- Negative Sentiment: Earnings and profitability disappointments: GAAP EPS of $0.01 missed estimates (~$0.02) and the company reported a wider net loss of $17.2M (vs. $7.0M a year ago), underscoring margin pressure despite the EBITDA improvement. Traeger (COOK) Q4 Earnings Miss Estimates
- Negative Sentiment: Product mix and demand weakness: Grill revenue fell ~22% YoY and total revenue was down ~13.8% YoY, signalling softness in Traeger’s core category that supports the conservative guide. Traeger Announces Fourth Quarter and Full Year 2025 Results
About Traeger
Traeger, trading on the NYSE under the ticker COOK, is a designer, manufacturer and marketer of wood pellet grills and outdoor cooking appliances. The company’s core product lineup features a range of hardwood-pellet grills that combine wood-fired flavor with digital temperature control. Beyond grills, Traeger offers a suite of accessories—such as grill covers, smoking woods, meat probes and recipe rubs—as well as outdoor kitchen solutions designed to serve both consumer and light-commercial segments.
Founded in 1985 by Joe Traeger, the brand pioneered the wood-pellet grilling category.
Further Reading
- Five stocks we like better than Traeger
- Buy this Gold Stock Before May 15th, 2026
- Nvidia CEO Issues Bold Tesla Call
- BNZI stands out as a Zacks Buy. Earnings momentum and analyst upgrades align
- Silver paying 20% dividend. Plus 68% share gains
- REVEALED: Something Big Happening Behind White House Doors
Receive News & Ratings for Traeger Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Traeger and related companies with MarketBeat.com's FREE daily email newsletter.
