Heron Bay Capital Management bought a new position in shares of Adobe Inc. (NASDAQ:ADBE – Free Report) during the 3rd quarter, Holdings Channel reports. The firm bought 16,860 shares of the software company’s stock, valued at approximately $5,947,000.
A number of other hedge funds and other institutional investors also recently modified their holdings of ADBE. Integrity Advisory Solutions LLC purchased a new stake in shares of Adobe during the 3rd quarter worth approximately $870,000. Crossmark Global Holdings Inc. boosted its position in Adobe by 5.4% during the third quarter. Crossmark Global Holdings Inc. now owns 70,347 shares of the software company’s stock worth $24,815,000 after purchasing an additional 3,631 shares in the last quarter. Advisory Alpha LLC grew its holdings in Adobe by 49.6% in the third quarter. Advisory Alpha LLC now owns 917 shares of the software company’s stock valued at $322,000 after purchasing an additional 304 shares during the last quarter. Alpha Family Trust increased its position in shares of Adobe by 12.2% in the third quarter. Alpha Family Trust now owns 3,032 shares of the software company’s stock valued at $1,070,000 after buying an additional 330 shares in the last quarter. Finally, GW&K Investment Management LLC grew its stake in Adobe by 15.2% in the 3rd quarter. GW&K Investment Management LLC now owns 304 shares of the software company’s stock valued at $107,000 after acquiring an additional 40 shares during the last quarter. 81.79% of the stock is currently owned by institutional investors and hedge funds.
Adobe Price Performance
Adobe stock opened at $281.74 on Friday. Adobe Inc. has a 1 year low of $244.28 and a 1 year high of $452.51. The company has a debt-to-equity ratio of 0.53, a quick ratio of 1.00 and a current ratio of 1.00. The firm has a 50 day moving average price of $293.06 and a 200 day moving average price of $326.81. The company has a market cap of $115.65 billion, a price-to-earnings ratio of 16.86, a PEG ratio of 1.08 and a beta of 1.53.
Insider Buying and Selling
In other news, CFO Daniel Durn sold 1,646 shares of the firm’s stock in a transaction dated Tuesday, January 27th. The stock was sold at an average price of $294.85, for a total value of $485,323.10. Following the transaction, the chief financial officer directly owned 41,995 shares in the company, valued at $12,382,225.75. This trade represents a 3.77% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available through this hyperlink. 0.16% of the stock is owned by corporate insiders.
Key Headlines Impacting Adobe
Here are the key news stories impacting Adobe this week:
- Positive Sentiment: Renewed AI optimism and pre-earnings positioning are lifting the stock — coverage highlights Firefly adoption and the view that Adobe could be an AI-era incumbent rather than a casualty, helping push shares higher. Why Adobe (ADBE) Is Up 5.1%
- Positive Sentiment: Billionaire investor Michael Burry is reported to have taken a long position in ADBE, a high-profile vote of confidence that can attract speculative and value-focused buying ahead of earnings. The Billionaire Investor Who Bet Against Nvidia and Palantir Is Buying Adobe
- Positive Sentiment: Some analysts and commentators argue valuation looks attractive after the selloff (single-digit/low-teens forward multiples, strong free cash flow), prompting “buy” views that support the rally ahead of results. Adobe Q1 FY 2026 Preview: Strong Buy
- Positive Sentiment: Industry reports rank Adobe among leaders in customer data platforms and AI-driven personalization — a strategic endorsement for its enterprise positioning and cross-selling opportunities. Customer Data Platform Company Evaluation Report 2025
- Neutral Sentiment: Adobe is approaching its Q1 FY2026 report on March 12; many traders are simply repositioning ahead of guidance and AI usage metrics (a catalyst but also a risk if guidance disappoints). Adobe to Release Earnings on Thursday
- Neutral Sentiment: Barclays trimmed its price target (from $415 to $335) but kept an overweight stance — a mixed signal that reduces some upside while leaving institutional support intact. Barclays Lowers Adobe Target
- Negative Sentiment: Other broker notes trimmed targets (Jefferies, HSBC) and some pre-earnings previews suggest Adobe may lack the setup for an easy earnings “beat,” which could leave the stock vulnerable if guidance or AI monetization metrics underwhelm. Jefferies and HSBC Cut Adobe Price Targets Zacks Earnings Preview
Analyst Upgrades and Downgrades
Several brokerages have issued reports on ADBE. TD Cowen reduced their price target on shares of Adobe from $420.00 to $400.00 and set a “hold” rating on the stock in a report on Thursday, December 11th. DA Davidson reiterated a “buy” rating and set a $500.00 target price on shares of Adobe in a report on Thursday, December 11th. Robert W. Baird set a $350.00 price target on Adobe in a report on Wednesday, January 14th. Jefferies Financial Group decreased their price objective on Adobe from $400.00 to $290.00 and set a “hold” rating on the stock in a research note on Monday, February 23rd. Finally, Barclays cut their target price on shares of Adobe from $415.00 to $335.00 and set an “overweight” rating for the company in a research note on Wednesday. One analyst has rated the stock with a Strong Buy rating, ten have issued a Buy rating, twelve have issued a Hold rating and three have issued a Sell rating to the company’s stock. Based on data from MarketBeat, Adobe currently has a consensus rating of “Hold” and an average price target of $389.56.
View Our Latest Stock Report on Adobe
Adobe Profile
Adobe Inc, founded in 1982 by John Warnock and Charles Geschke and headquartered in San Jose, California, is a global software company that develops tools and services for creative professionals, marketers and enterprises. Under the leadership of CEO Shantanu Narayen, who has led the company since 2007, Adobe has evolved from a provider of desktop publishing tools into a cloud-centric provider of digital media and digital experience solutions.
The company’s core offerings are organized around digital media and digital experience.
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