Cricut (NASDAQ:CRCT) CEO Arora Ashish Sells 13,458 Shares of Stock

Cricut, Inc. (NASDAQ:CRCT) CEO Arora Ashish sold 13,458 shares of the business’s stock in a transaction that occurred on Tuesday, March 3rd. The shares were sold at an average price of $4.25, for a total value of $57,196.50. Following the completion of the sale, the chief executive officer owned 3,724,995 shares of the company’s stock, valued at approximately $15,831,228.75. This trade represents a 0.36% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which can be accessed through the SEC website.

Arora Ashish also recently made the following trade(s):

• On Monday, March 2nd, Arora Ashish sold 60,000 shares of Cricut stock. The stock was sold at an average price of $4.28, for a total value of $256,800.00.
• On Monday, February 23rd, Arora Ashish sold 60,000 shares of Cricut stock. The stock was sold at an average price of $4.42, for a total value of $265,200.00.
• On Thursday, February 19th, Arora Ashish sold 60,000 shares of Cricut stock. The stock was sold at an average price of $4.65, for a total value of $279,000.00.
• On Wednesday, January 7th, Arora Ashish sold 20,833 shares of Cricut stock. The shares were sold at an average price of $4.93, for a total value of $102,706.69.
• On Monday, January 5th, Arora Ashish sold 20,833 shares of Cricut stock. The stock was sold at an average price of $4.97, for a total transaction of $103,540.01.
• On Wednesday, December 24th, Arora Ashish sold 20,833 shares of Cricut stock. The stock was sold at an average price of $4.94, for a total transaction of $102,915.02.
• On Monday, December 22nd, Arora Ashish sold 20,833 shares of Cricut stock. The shares were sold at an average price of $5.12, for a total transaction of $106,664.96.
• On Tuesday, December 9th, Arora Ashish sold 20,833 shares of Cricut stock. The shares were sold at an average price of $5.09, for a total value of $106,039.97.
• On Monday, December 8th, Arora Ashish sold 21,294 shares of Cricut stock. The stock was sold at an average price of $4.97, for a total value of $105,831.18.

Cricut Price Performance

NASDAQ:CRCT traded down $0.35 during trading hours on Thursday, hitting $4.17. The company’s stock had a trading volume of 430,275 shares, compared to its average volume of 564,760. Cricut, Inc. has a twelve month low of $3.94 and a twelve month high of $7.33. The stock has a fifty day simple moving average of $4.60 and a 200-day simple moving average of $5.17. The company has a market capitalization of $882.96 million, a P/E ratio of 11.58 and a beta of 0.17.

Cricut (NASDAQ:CRCT) last posted its earnings results on Tuesday, March 3rd. The company reported $0.04 EPS for the quarter, hitting analysts’ consensus estimates of $0.04. The firm had revenue of $203.60 million during the quarter, compared to analysts’ expectations of $202.22 million. Cricut had a net margin of 10.82% and a return on equity of 19.88%. On average, equities analysts predict that Cricut, Inc. will post 0.28 EPS for the current fiscal year.

Cricut News Summary

Here are the key news stories impacting Cricut this week:

• Positive Sentiment: Company reported ninth consecutive year of profitability — fiscal 2025 net income of $76.7M (10.8% margin), reinforcing cash‑generation and valuation support. Read More.
• Positive Sentiment: Platform revenue grew ~6% YoY and management is moving to an accelerated product‑launch cadence plus a “bundle‑first” GTM strategy — could improve attach rates and recurring revenue over time. Read More.
• Positive Sentiment: Large institutional investors increased stakes in recent quarters (e.g., Millennium, Arrowstreet), signaling some buy‑side interest beneath headline volatility. Read More.
• Neutral Sentiment: Q4 results were mixed: EPS of $0.04 matched consensus and revenue of $203.6M slightly beat estimates, but EPS declined from $0.06 a year ago — suggests improving profitability but soft sales momentum. Read More.
• Neutral Sentiment: Management reiterated strategy and investor outreach at the Morgan Stanley TMT conference; useful for visibility but did not materially change near‑term outlook. Read More.
• Neutral Sentiment: Reported short‑interest figures appear inconsistent/zeroed in some data feeds (likely a reporting artifact), so short‑interest signals are unclear. Read More.
• Negative Sentiment: Insider selling: CEO Arora sold blocks of shares (60,000 on Mar 2 and 13,458 on Mar 3). Large, recent insider sales are putting additional downward pressure on sentiment despite the CEO retaining a substantial stake. Read More.
• Negative Sentiment: Wall Street sentiment remains weak — multiple downgrades and a consensus “Strong Sell”/low price target environment amplify downside risk if revenue recovery stalls. Read More.

Institutional Inflows and Outflows

Hedge funds have recently made changes to their positions in the business. Osaic Holdings Inc. boosted its position in shares of Cricut by 255.9% during the 2nd quarter. Osaic Holdings Inc. now owns 3,644 shares of the company’s stock valued at $25,000 after purchasing an additional 2,620 shares in the last quarter. Caitong International Asset Management Co. Ltd lifted its stake in Cricut by 57,811.1% in the fourth quarter. Caitong International Asset Management Co. Ltd now owns 5,212 shares of the company’s stock valued at $26,000 after buying an additional 5,203 shares during the period. Guggenheim Capital LLC bought a new position in shares of Cricut during the 4th quarter worth approximately $55,000. Orion Porfolio Solutions LLC acquired a new stake in shares of Cricut during the 4th quarter worth approximately $63,000. Finally, Universal Beteiligungs und Servicegesellschaft mbH bought a new stake in shares of Cricut in the 3rd quarter valued at $68,000. 19.60% of the stock is owned by institutional investors.

Analyst Upgrades and Downgrades

CRCT has been the topic of several recent research reports. The Goldman Sachs Group cut their price objective on Cricut from $3.50 to $3.00 and set a “sell” rating on the stock in a report on Wednesday, January 14th. Weiss Ratings downgraded shares of Cricut from a “hold (c-)” rating to a “sell (d+)” rating in a research report on Tuesday, January 27th. UBS Group restated a “cautious” rating on shares of Cricut in a research report on Wednesday. Barclays reiterated an “underweight” rating and set a $4.00 price target on shares of Cricut in a report on Wednesday. Finally, Wall Street Zen lowered Cricut from a “buy” rating to a “hold” rating in a research report on Saturday, November 29th. Six investment analysts have rated the stock with a Sell rating, According to MarketBeat.com, Cricut presently has an average rating of “Strong Sell” and a consensus target price of $3.70.

About Cricut

Cricut, Inc (NASDAQ: CRCT) is a U.S.-based technology company specializing in personal and small-business crafting solutions. The company designs and markets a family of cutting machines that leverage computer-aided design to precisely cut a wide range of materials, including paper, vinyl, fabric and leather. Complementing its hardware offerings, Cricut provides proprietary software and mobile applications that enable users to create custom artwork, import graphics and access a vast library of pre-designed projects and fonts through a subscription service.

Founded as a division of Provo Craft & Novelty in 2005, Cricut emerged as an independent public company in March 2021.