Bilibili (NASDAQ:BILI) Posts Earnings Results

Bilibili (NASDAQ:BILI) posted its quarterly earnings data on Thursday. The company reported $1.94 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.27 by $1.67, Briefing.com reports. Bilibili had a return on equity of 6.99% and a net margin of 2.60%.The firm’s revenue was up 7.6% compared to the same quarter last year. During the same quarter in the previous year, the business earned $1.07 EPS.

Here are the key takeaways from Bilibili’s conference call:

• Bilibili achieved its first full year of GAAP profitability in 2025, reporting total revenue of RMB 30.3 billion (+13% YoY) and a GAAP net profit of RMB 1.2 billion, with Q4 gross margin at 37.0% and adjusted net profit nearly doubling to RMB 878 million.
• Community engagement accelerated — Q4 DAU reached 113 million (+10% YoY) and MAU 366 million (+8%), average daily time spent rose to 107 minutes, MPUs jumped 21% to 36 million, and creator monetization strengthened (≈3 million creators earned income; average creator income +21%).
• Advertising outperformed expectations with Q4 ad revenue up 27% YoY to RMB 3.0 billion (full-year RMB 10.1 billion, +23%), driven by AI advertisers, improved ad efficiency (negative user feedback down >50%, cold-start success rates up ~300%), and rapid inventory expansion in search/PC/OTT (>60% growth).
• Management is embedding AI across the platform — improving content understanding and ad targeting, launching AIGC creator tools and translation features, and planning modest AI reinvestment in 2026 to boost creator productivity, discovery and global reach.
• Games showed a mixed picture — Q4 game revenue declined 14% YoY to RMB 1.5 billion due to a high prior-year base, but full-year game revenue rose 14% to RMB 6.4 billion and breakout title Escape From Tarkov sold >3 million copies and is being expanded to consoles and mobile, with new IPs (Man Card, Lumi Master) in the pipeline.

Bilibili Stock Down 6.5%

Shares of NASDAQ:BILI traded down $1.80 during midday trading on Thursday, hitting $25.70. 3,776,958 shares of the company’s stock traded hands, compared to its average volume of 2,830,369. The firm’s fifty day moving average price is $30.05 and its two-hundred day moving average price is $27.61. The company has a debt-to-equity ratio of 0.54, a quick ratio of 1.64 and a current ratio of 1.64. Bilibili has a twelve month low of $14.47 and a twelve month high of $36.40. The company has a market cap of $10.74 billion, a PE ratio of 102.80 and a beta of 0.75.

Analysts Set New Price Targets

A number of analysts have issued reports on the company. Weiss Ratings reissued a “hold (c-)” rating on shares of Bilibili in a research note on Wednesday, January 21st. Bank of America decreased their target price on shares of Bilibili from $32.00 to $31.00 and set a “buy” rating on the stock in a research report on Friday, November 28th. JPMorgan Chase & Co. boosted their target price on shares of Bilibili from $24.00 to $27.00 and gave the company a “neutral” rating in a report on Tuesday, November 18th. Barclays increased their price target on shares of Bilibili from $28.00 to $34.00 and gave the stock an “overweight” rating in a research note on Friday, November 14th. Finally, Benchmark boosted their price objective on shares of Bilibili from $28.00 to $29.00 and gave the company a “buy” rating in a research note on Friday, November 14th. Six investment analysts have rated the stock with a Buy rating and three have given a Hold rating to the company. Based on data from MarketBeat.com, the company has a consensus rating of “Moderate Buy” and a consensus target price of $29.61.

Institutional Investors Weigh In On Bilibili

Several institutional investors and hedge funds have recently modified their holdings of BILI. Royal Bank of Canada grew its stake in shares of Bilibili by 1.2% in the first quarter. Royal Bank of Canada now owns 87,505 shares of the company’s stock valued at $1,672,000 after buying an additional 1,014 shares in the last quarter. Geode Capital Management LLC boosted its holdings in Bilibili by 0.7% in the 2nd quarter. Geode Capital Management LLC now owns 103,666 shares of the company’s stock worth $2,224,000 after acquiring an additional 713 shares during the period. Cetera Investment Advisers purchased a new position in Bilibili in the 2nd quarter worth approximately $398,000. JPMorgan Chase & Co. grew its position in Bilibili by 25.7% in the second quarter. JPMorgan Chase & Co. now owns 5,295 shares of the company’s stock valued at $114,000 after acquiring an additional 1,081 shares in the last quarter. Finally, Norges Bank purchased a new stake in shares of Bilibili during the second quarter valued at approximately $244,000. Hedge funds and other institutional investors own 16.08% of the company’s stock.

About Bilibili

Bilibili (NASDAQ: BILI) is a leading Chinese online entertainment platform renowned for its focus on animation, comics and games (ACG) content. The company operates a video-sharing website where users can view, upload and comment on a wide range of content, from full-length anime episodes to user-generated short videos. In addition to on-demand streaming, Bilibili offers live broadcasting services that connect creators with fans through real-time interaction features such as “bullet comments” that flow across the screen.

Beyond its core video community, Bilibili generates revenue through multiple value-added services.