NBZ Investment Advisors LLC Raises Holdings in Alphabet Inc. $GOOG

NBZ Investment Advisors LLC grew its stake in Alphabet Inc. (NASDAQ:GOOG) by 42.0% in the 3rd quarter, according to its most recent filing with the SEC. The firm owned 9,920 shares of the information services provider’s stock after buying an additional 2,935 shares during the quarter. Alphabet accounts for approximately 1.3% of NBZ Investment Advisors LLC’s portfolio, making the stock its 16th biggest position. NBZ Investment Advisors LLC’s holdings in Alphabet were worth $2,416,000 at the end of the most recent reporting period.

A number of other large investors have also recently made changes to their positions in GOOG. University of Illinois Foundation acquired a new position in Alphabet during the 2nd quarter worth approximately $31,000. Manning & Napier Advisors LLC purchased a new stake in shares of Alphabet during the 3rd quarter worth $32,000. Horrell Capital Management Inc. lifted its position in shares of Alphabet by 100.0% during the 2nd quarter. Horrell Capital Management Inc. now owns 200 shares of the information services provider’s stock worth $35,000 after purchasing an additional 100 shares during the last quarter. Tripletail Wealth Management LLC acquired a new position in shares of Alphabet during the third quarter worth $40,000. Finally, Decker Retirement Planning Inc. increased its holdings in Alphabet by 60.9% in the second quarter. Decker Retirement Planning Inc. now owns 251 shares of the information services provider’s stock valued at $45,000 after buying an additional 95 shares during the last quarter. 27.26% of the stock is currently owned by hedge funds and other institutional investors.

Insider Buying and Selling

In other news, major shareholder 2017 Gp L.L.C. Gv sold 1,845,308 shares of the business’s stock in a transaction that occurred on Friday, January 30th. The stock was sold at an average price of $19.00, for a total value of $35,060,852.00. The transaction was disclosed in a document filed with the SEC, which is accessible through this hyperlink. Also, CAO Amie Thuener O’toole sold 2,778 shares of the company’s stock in a transaction that occurred on Monday, December 15th. The stock was sold at an average price of $312.30, for a total value of $867,569.40. Following the sale, the chief accounting officer owned 8,962 shares of the company’s stock, valued at $2,798,832.60. This trade represents a 23.66% decrease in their position. The SEC filing for this sale provides additional information. Over the last 90 days, insiders have sold 2,078,926 shares of company stock worth $108,426,720. Insiders own 12.99% of the company’s stock.

Wall Street Analysts Forecast Growth

A number of analysts have issued reports on the company. Canaccord Genuity Group lifted their price target on Alphabet from $330.00 to $390.00 and gave the stock a “buy” rating in a report on Wednesday, January 7th. Wells Fargo & Company upgraded Alphabet from a “hold” rating to a “strong-buy” rating in a research note on Monday, February 23rd. Oppenheimer reaffirmed an “outperform” rating and issued a $360.00 price target on shares of Alphabet in a report on Thursday, February 5th. Raymond James Financial raised shares of Alphabet from an “outperform” rating to a “strong-buy” rating and raised their price objective for the stock from $315.00 to $400.00 in a report on Thursday, January 22nd. Finally, BNP Paribas Exane initiated coverage on shares of Alphabet in a research report on Monday, November 24th. They set an “outperform” rating for the company. Nine equities research analysts have rated the stock with a Strong Buy rating, twenty-eight have issued a Buy rating, three have issued a Hold rating and one has assigned a Sell rating to the company. According to data from MarketBeat, the company presently has an average rating of “Buy” and a consensus target price of $343.90.

Alphabet Price Performance

GOOG stock opened at $303.53 on Wednesday. The company has a current ratio of 2.01, a quick ratio of 2.01 and a debt-to-equity ratio of 0.11. The company has a market capitalization of $3.67 trillion, a P/E ratio of 28.08, a PEG ratio of 1.79 and a beta of 1.10. The business has a 50 day simple moving average of $321.14 and a 200-day simple moving average of $285.34. Alphabet Inc. has a twelve month low of $142.66 and a twelve month high of $350.15.

Alphabet (NASDAQ:GOOG) last issued its quarterly earnings results on Wednesday, February 4th. The information services provider reported $2.82 earnings per share for the quarter, topping analysts’ consensus estimates of $2.59 by $0.23. The firm had revenue of $113.83 billion during the quarter, compared to analysts’ expectations of $111.24 billion. Alphabet had a net margin of 32.81% and a return on equity of 35.01%. Alphabet’s quarterly revenue was up 18.0% compared to the same quarter last year. During the same quarter in the prior year, the business earned $2.15 EPS. As a group, equities analysts anticipate that Alphabet Inc. will post 8.89 EPS for the current year.

Alphabet Dividend Announcement

The business also recently declared a quarterly dividend, which will be paid on Monday, March 16th. Investors of record on Monday, March 9th will be issued a dividend of $0.21 per share. The ex-dividend date of this dividend is Monday, March 9th. This represents a $0.84 dividend on an annualized basis and a dividend yield of 0.3%. Alphabet’s dividend payout ratio (DPR) is currently 7.77%.

Trending Headlines about Alphabet

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Google launched Gemini 3.1 Flash‑Lite — billed as its fastest and most affordable Gemini model, which should broaden commercial adoption of Google’s AI stack and help Cloud/Gemini monetization. Google Launches Its Fastest and Most Affordable Gemini 3 AI Model Yet
• Positive Sentiment: Analyst/valuation work is shifting higher as firms bake in AI and heavy‑compute upside — at least one fair‑value update moved materially higher, supporting a longer‑term bullish narrative for Cloud and Gemini monetization. How The Alphabet (GOOGL) Investment Story Is Shifting With AI, Gemini And Heavy Compute
• Neutral Sentiment: Alphabet’s management presented at the Morgan Stanley TMT conference (transcript available) — useful for modeling but no single new guidance that would immediately move the stock. Alphabet Inc. (GOOGL) Presents at Morgan Stanley Technology, Media & Telecom Conference 2026 Transcript
• Neutral Sentiment: Public investor interest signals (Berkshire holdings and analyst coverage) keep Alphabet on institutional radars; Berkshire’s stake is a supportive backdrop but not an immediate catalyst. Berkshire Is Sitting On $819 Million Or More in Google Gains — So Why Won’t The New Boss Talk About It?
• Negative Sentiment: Geopolitical risk: regional conflict prompted tech firms to close Middle East offices and drove risk‑off flows that pressured major tech names, including Alphabet. This macro shock is a near‑term headwind. Nvidia, Amazon temporarily close Dubai offices, Google employees stranded amid U.S.-Iran war
• Negative Sentiment: Reputational/regulatory risk: Google employees are circulating letters seeking clearer limits on military AI contracts as the company negotiates Pentagon work on Gemini — potential PR and contracting friction. Google employees call for military limits on AI amid Iran strikes, Anthropic fallout
• Negative Sentiment: Competitive threat: OpenAI unveiled GPT‑5.3 the same day Google pushed Gemini updates — heightened competition could pressure differentiation and margins in the short term. OpenAI Strikes Back at Google with Its Own New AI Model
• Negative Sentiment: Regulatory/safety risk: NTSB is probing Waymo robotaxi incidents where vehicles reportedly passed stopped school buses — legal or regulatory scrutiny on Waymo/AV efforts (Alphabet exposure) can create operational and capex uncertainty. NTSB says Waymo robotaxis illegally passed stopped school buses in new incidents

Alphabet Profile

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.